Lasso Up

Everyone keeps saying SEO is dead. Meanwhile, 1 in 5 buyers are asking ChatGPT for homebuilder recommendations before they ever type into Google.

That's not the death of SEO. That's SEO showing up somewhere new.

We broke down exactly what it takes to rank and get cited. Check it out 👇

Home Builder SEO: The Complete Guide to Ranking and Getting Found Learn home builder SEO step by step: keyword research, community pages, GBP, technical SEO, and how to measure results that turn into contracts.

Murphy's Custom Homes had stunning houses but a website that didn't showcase them. We built them a Growth System that included a new site, SEO, content, and ads pointed at the same goal.

The results? We helped them scale from $60k to a massive $2.2M in revenue by aligning their digital presence with their craftsmanship.

Read the full success story: https://lasso-up.com/case-studies/murphys-custom-homes-cs/

Did you know we have an exclusivity guarantee?

We work with you, not your competitor.

While you're partnered with us, we won't take on a direct competitor within 25 miles of your business. Your market stays yours, and so does your growth.

DM us to learn more about our guarantees!

Your ideal customer just asked ChatGPT who to hire.

Your competitor got named. You didn't.

Not because they're better. Because AI knew they existed and didn't know you did.

This is the new front page. And most businesses don't even know they're invisible on it.

Here's how to change that + a free prompt for ChatGPT, Claude, etc,. to get started:

How to Optimize Your Website for AI Visibility + Free AI Prompt to Get Started AI visibility decides who AI search recommends. Learn how to make your website extractable, cited, and shortlisted by tools like ChatGPT.

In-house vs agency. The debate every growing business has.

We broke it down in an honest way. You’ll learn:
- What a single in-house marketer can cover in a week
- The true cost of one hire versus a marketing agency retainer
- Why one-person marketing is a risk to your pipeline
- When in-house is the right call, and when an agency wins

Read now:

In-House Marketing vs Agency: Which Is Right for Your Business In-house marketing vs agency, broken down by cost, skills, and risk. See what one part-time hire really covers and when an agency wins.

Most homebuilders are losing leads at the same 2-3 spots in their marketing. They just don't know which spots.

Our Growth Quiz pinpoints exactly where. 15 questions. A personalized score. Actionable next steps.

The best part? It’s free!

Take the quiz now: https://lasso-up.com/growth-quiz/

Something shifted this spring. Rankings dropped. Traffic thinned. Leads followed.

You're not imagining it.

Google rolled out three major updates in 2026, and many sites were hit twice. Here's exactly what changed, what it means for your business, and what to do about it 👇

Google Core Update 2026: What It Means and What to Do Google core update tank your rankings? Learn what the 2026 updates changed, how to check if you were hit, and how to build content that lasts.

The overlap between Google's top results and AI-cited sources is only about 11%.

Showing up in AI search takes its own playbook:

✔️ Content structured so AI can actually read and cite it
✔️ Authority signals from across the web, not just your own site
✔️ Direct answers to the questions your customers are asking

Want to know if AI can find you? Start with a free AI report: https://lasso-up.com/free-website-report/

You've heard of SEO. You've heard of AEO.

But how are they different?

AEO (Answer Engine Optimization) is how your business gets cited when someone asks ChatGPT, Gemini, or Claude a question.

If you haven't already started optimizing your website for AEO, you're behind.

Read the guide on what AEO is and how to get cited by AI →

What Is Answer Engine Optimization (AEO) and How to Get Your Business Cited by AI Answer engine optimization (AEO) helps your business get cited by AI like ChatGPT and Google AI Overviews. Learn how AEO works.

FREE AI prompt inside!

Running Google and Meta ads as a homebuilder without a strategy is just burning budget.

This blog breaks down exactly how to build ads that convert, plus gives you the exact AI prompt we use to write them fast.

Grab the free prompt 👇
https://lasso-up.com/how-to-create-google-and-meta-ads-for-your-homebuilder-business-free-ai-prompt/