Legit Label

Legit Label exists in the cultural space shedding light on independent design and retail, not buying mainstream, building up the independent retail community involved in upmarket retail. For the up and coming urban independent designers crafting retail product out of unique, untraditional spaces. Dixon El’s inspiration is rooted in urban style with a nod to his North Philadelphia origin. Dixon El stays personally committed and dedicated to wearing independent label clothing that extends beyond Legit Label. Dixon El engages his own creative genius to design fit and style, select materials, and coordinates with manufacturing partners to develop the unique hand crafted Legit Label apparel. Legit Label is uniquely positioned to host other independent brands as a part of both the on line and physical store . Giving start up brands “real estate” within Legit Label’s operations. Brands are carefully selected based on having a position of positivity and similar attributes including an urban appeal, artsy, hip, “for the culture”, edgy yet luxurious.