ASMBLY ACTIVE

Our excitement level? Somewhere between "can't stop talking about it" and "refreshing the calendar every five minutes." 💜😂

Just a couple more sleeps until the Rooted in the Desert collection drops on June 27th!

Who's ready? 🌵👇

This color is Ube-utiful. 💜

You could say I'm completely yam-ored with it. 😏

Meet Ube, our signature color and the star of the Rooted in the Desert Collection.

✨ Velocity Energy Pocket Bra
✨ Velocity Iconic Bra Tank
✨ Velocity Energy Shorts
✨ Velocity Energy Leggings

Warning: Side effects may include staring at your outfit and saying "wow, that's pretty" multiple times a day.

Launching this Saturday, June 27th! Who's adding Ube to their cart? 👀

No tugging, no adjusting, no distractions, these leggings allow you to focus on your goals. Designed with a supportive, compressive fit, a stay-put waistband, and 3 pockets for your essentials, these leggings are built to keep up with every run, workout, and busy day.

✨ 3 secure pockets for your phone, keys, and fuel
✨ Stay-put waistband that won't roll down
✨ Breathable, quick-drying Velocity fabric
✨ Supportive, sculpting fit
✨ 7/8 length on average height

Launching Saturday, June 27th in our Rooted in the Desert Collection. 🌵💜

Which pieces do you have your eye on? 👀

From gym sessions to coffee runs to a girls night out, the Velocity Iconic Bra Tank is designed to do it all. With a built-in bra, a hidden back pocket for your essentials, and a sleek, logo-free design, it's the perfect blend of performance and versatility.

✨ Built-in bra (bra pads sold separately)
✨ Hidden back pocket
✨ Breathable, sweat-wicking Velocity fabric
✨ Low to medium support

Consider this your sign to clear some closet space. 😉
Rooted in the Desert Collection launching on Saturday, June 27th.

Where do you like to wear your Velocity Iconic Bra Tank?

Vibrant, confident, and unmistakably ASMBLY, Ube has been woven into our brand since the beginning. Now it's making its debut in our Rooted in the Desert Collection.

Warning: you may suddenly start noticing purple everywhere. 👀

What do you love that's purple? 💜👇

Tired of shorts that slide down, roll at the waist, or leave you with nowhere to stash your essentials? These compressive shorts are designed to stay put through every mile and rep, with three secure pockets so you can carry your phone, keys, or fuel without distraction.

✨ Seamed waistband and 5" inseam
✨ 3 pockets for your phone, keys, and fuel
✨ Breathable, quick-drying Velocity fabric
✨ Compressive fit for performance

Launching Saturday, June 27th!

What would you carry in these pockets?

Tired of figuring out where to stash your phone, keys, or fuel? Our Velocity Energy Pocket Bra features 3 hidden pockets, a rare find in a sports bra, so you can keep your essentials close and your hands free.

Made from our breathable, sweat-wicking Velocity fabric with a supportive, compressive fit, it's designed to keep up with every mile, workout, and adventure.

✨ 3 hidden pockets that all fit a phone
✨ Medium-to-high impact support
✨ Cool-to-the-touch, quick-drying fabric
✨ Bra pads sold separately to reduce waste

Launching in Ube on Saturday, June 27th!

What do you think? Are 3 pockets enough in a sports bra??

Introducing Rooted in the Desert.

This collection is especially meaningful to us because it features Ube, the signature purple that has been part of ASMBLY since day one.

Born in the Arizona desert, ASMBLY was built on a simple belief: women deserve activewear that supports their goals, their adventures, and their everyday lives. Purple is often associated with courage, creativity, and resilience. To us, it represents the assembly of women who continue to show up, keep moving forward, and support one another along the way. This collection is a celebration of how far we've come, the community that made it possible, and the fact that we're still here.

What does purple represent for you? 💜👇

The color at the heart of ASMBLY is finally getting its moment.

Rooted in the Desert
Coming June 27th!