Clair Monet

I think what’s been interesting about this process is realizing the foundation of my brand was never actually wrong and was very me, hello green!

I am enjoying with the introspection with where the brand was, was so me and now this version is so me and some elements are always going to be me.

I was feeling nervous to work on my rebrand but wow am I having fun.

Fixing your brand and fitting your brand are two very different problems. One assumes something is broken, the other assumes you’ve grown. 🖤

Things are starting to click, but one thing I keep realizing is I’m always going to be a serif girl.

Diving into this rebrand with these three questions at the forefront:

How does this brand show up on my best days, worst days, and everyday days?

If my brand threw a dinner party…. What would it look like? feel like?

What parts of me have never changed?

The contrast was stark

Storytime: I think this was the moment I knew but just wasn’t ready to admit it yet.

Change is good! 🖤

Nervous but doing it anyways! F**k it, we’ll do it live

Looks like we are entering a new chapter and you get a front row seat!

5 minutes outside and suddenly I have thoughts again