Milli

Making woodworking feel inclusive and fostering community through creativity.

That was the goal when Collective (MAC) engaged us to build a new brand and digital experience from the ground up.

MAC is a nonprofit woodshop creating space for learning, artistry, and belonging to intersect, breaking down systemic barriers that typically prevent marginalized groups from having access to these resources.

We built a visual system designed to reflect that mission: warm, approachable and easy to navigate, along with a website experience flexible enough to support MAC’s classes, curriculum, resources, and future growth.

Learn something new and make something cool. Check out the latest class schedule and sign up today!

For the youth, by the youth.

That was our mantra when the City of Seattle engaged us to re-imagine how they connect their vast amount of youth programs to Seattle’s youth more effectively.

Introducing : a platform that aggregates all youth opportunities in the city, co-designed by the youth themselves.

We spent countless hours in 1:1 deep dive conversations and collaborative focus groups with voices too often left out of the conversation, creating a visual language centered on belonging, a design platform tested by teens, messaging guidelines, an influencer playbook, and more.

Turning awareness into connection. Helping teens find their next move.

Services: Research, Strategy (Brand, Creative, & Narrative) Campaign Messaging, Creative Direction, Design