STL Programs
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For more than 20 years, STL Programs has been publishing playbills, community directories and special event programs for the St. Louis area. Louis area?
Are you looking to target your advertising message to a select neighborhood, arts patron or special event in the St. Are you an organization which needs a program or playbill and doesn’t want the hassle and expense of layout and printing? STL Programs currently publishes a variety of programs for many neighborhoods and organizations. We publish community directories for St. Louis-area neighborhoods and municipalities from Soulard to Clayton to Wildwood. We publish playbills for performing arts groups like Circus Flora, The Sheldon and Metro Theatre Company. We produce programs for special events like historic house tours, art fairs and the Great Forest Park Balloon Race. For more information contact Jeff Fister at 314.220.5020 or Advertising Sales Director Tammy Brownfield at 314.644.2501
08/26/2026
Reserve your ad space for The Hill Directory
DEADLINE: FRIDAY, SEPT 18TH
Packed with local neighborhood information, history and business
listings, this handy directory will be used throughout the year!
• 4,000 printed
•1,700 copies delivered to all single family homes on The Hill
• Circulated for a full year in businesses and at HBA events
• Advertisers receive a bold listing in their business category
• Viewable online at the HBA webpage
• Clicking on an online ad sends readers to the advertiser’s
website
To view last year’s 72-page directory, visit:
https://www.stlprograms.com/wp-content/documents/directories/thehill/flipbook/index.html
CONTACT:
VICKIE GRAY
PO BOX 20586 | ST. LOUIS, MO 63139
PHONE/TEXT: (314) 807-5461
EMAIL: VICKIEG@STLPROGRAMS
The Hill - St. Louis
08/26/2026
Reserve your ad space for the Shaw Art Fair
DEADLINE: FRIDAY, SEPT. 12TH
• This handy, colorful 5-1/2” x 8-1/2” sized booklet will be given to 6,000 fairgoers. The guide will be a great way to show off your business to this art-loving crowd!
• In addition to the Fair, the Missouri Botanical Garden’s Best of
Missouri Market is held the same weekend, adjacent to the Fair.
• View 2025’s 40-page program at:
http://www.stlprograms.com/ShawAF/Flipbook
CONTACT:
VICKIE GRAY
PO BOX 20586 | ST. LOUIS, MO 63139
PHONE/TEXT: (314) 807-5461
EMAIL: [email protected]
Shaw Neighborhood - St. Louis, MO
08/16/2026
Reserve your ad space for 2027 Mid County Community Directory
DEADLINE: FRI, AUGUST 21
• 7,000 printed
• MAILED to high-income homes in Maplewood and Richmond Heights and
available for pickup in City Hall and Chamber office
• Circulated twice a year to 200+ area businesses
• Advertisers receive a bold listing in the directory
• Viewable as a digital flipbook on Chamber website
• Clicking on an online ad redirects readers to the advertiser’s website.
• Advertisers can post the flipbook on their own website
• To see last year’s 76-page directory online go to:
http://www.stlprograms.com/wp-content/documents/directories/maplewoodrh/flipbook/index.html
CONTACT:
VICKIE GRAY
PO BOX 20586 | ST. LOUIS, MO 63139
PHONE/TEXT: (314) 807-5461
EMAIL: [email protected]
08/16/2026
Reserve your ad space for the 2027 Soulard Star Annual Community directory!
DEADLINE: FRI, SEPTEMBER 11TH
!!Prices include the full year of circulation - 4,000 printed and 1,500 mailed to Soulard residents.
• Distributed in 2026 and 2027 to more than 150 businesses in the area
• Direct mailed to single family homes in the neighborhood.
• Digital Flipbook links ads to the advertiser's website.
• Advertisers can post the Flipbook on their own website.
To view last year’s 68-page directory, go to:
http://www.stlprograms.com/soulard/Flipbook
Contact:
Tammy Brownfield | STLPrograms
P.O. Box 20586 St. Louis, MO 63139
Phone/Text: (314) 359-0316
Email: [email protected]
08/16/2026
Reserve your ad in the 2026 Shaw Art Fair!!
DEADLINE: FRI, SEPTEMBER 11TH
• This handy, colorful 5-1/2” x 8-1/2” sized booklet will be given to 6,000 fairgoers. The guide will be a great way to show off your business to this art-loving crowd!
• In addition to the Fair, the Missouri Botanical Garden’s Best of
Missouri Market is held the same weekend, adjacent to the Fair.
• View 2025’s 40-page program at:
http://www.stlprograms.com/ShawAF/Flipbook
Contact:
Tammy Brownfield | STLPrograms
P.O. Box 20586 St. Louis, MO 63139
Phone/Text: (314) 359-0316
Email: [email protected]
Shaw Neighborhood - St. Louis, MO
06/02/2026
Reserve your ad space in the
2026-27 University City
Community Directory
DEADLINE: FRIDAY, JUNE 12TH
The handy guide will include a directory of business listings, history of the area, calendar of the neighborhood events, helpful telephone numbers and more!
• 8,500 programs printed
• 5,000 direct-mailed to U City homes
• circulated for a full year in businesses
• viewable online at the School District website
• clicking on an online ad redirects readers to the business’ web page
To see last year’s 84 page directory go to:
http://www.stlprograms.com/U_City/Flipbook
Contact:
Tammy Brownfield | STLPrograms
P.O. Box 20586 St. Louis, MO 63139
Phone/Text: (314) 359-0316
Email: [email protected]
University City Loop
06/02/2026
Reserve your ad space for the 2026-27 Lafayette Square Residential Community Directory
DEADLINE: FRIDAY, JUNE 19TH
The book will be delivered to residents in Lafayette Square and serve as their “buzz book” all year.
•1,500 printed
•Delivered to door-to-door to residents
•Printed in partnership with the Lafayette Square NeighborhoodAssociation
•One price includes the full year
•All ads are color, and free ad design
Contact:
Tammy Brownfield | STLPrograms
P.O. Box 20586 St. Louis, MO 63139
Phone/Text: (314) 359-0316
Email: [email protected]
Lafayette Square Business Association Lafayette Square
06/02/2026
Reserve your ad space for the 2026-27 Cherokee Street Community Directory
DEADLINE: FRIDAY, JUNE 5TH
This handy guide will list businesses and contain information about this vibrant city neighborhood
•3,000 Directories printed
•Available for pickup in neighborhood businesses and at CherokeeStreet events
•Clicking on an online ad redirects readers to the business’s webpage
Click link to view last year’s 48 page book: http://www.stlprograms.com/cherokee/flipbook
DEADLINE: FRIDAY, JUNE 5TH
Contact:
Tammy Brownfield | STLPrograms
P.O. Box 20586 St. Louis, MO 63139
Phone/Text: (314) 359-0316
Email: [email protected]
Cherokee Street Cherokee Street
04/17/2025
RESERVE YOUR AD SPACE FOR THE SHAKESPEARE FESTIVAL’S HAMLET
The St. Louis Shakespeare Festival is pleased to announce its 25th Season in Forest Park, presenting a bold, modern take on Shakespeare’s immortal masterpiece, HAMLET. Directed by Michael Sexton.
The show will run May 28 to June 22.
STL Programs is partnered with St. Louis Shakespeare Festival to produce this year’s playbill.
The 56-page program will feature production details and photos in a handy 5.5” x 8.5” format. 22,500 copies will be printed and an online version will be sent to 2,000 ticket holders. Readers of the online version can click on your ad and they will be directed to your website.
DEADLINE: MAY 3RD
Contact:
Tammy Brownfield | STLPrograms
P.O. Box 20586 St. Louis, MO 63139
Phone/Text: (314) 359-0316
Email: [email protected]
Central West End Association
04/17/2025
RESERVE YOUR AD SPACE FOR THE RENAISSANCE AND MARQUIS NEWSPAPERS
The Soulard Renaissance and Lafayette Square Marquis will each be published at the same time for four different months, for a total of 8 special issues in 2025.
These will coincide with the neighborhood’s largest events, from house and parlor tours to Mardi Gras and Oktoberfest.
Distribution includes 4000 papers each issue to the Soulard and Lafayette Square neighborhood. In Soulard we distribute 2150 copies door-to-door. In Lafayette Square, we deliver 1450 to homes. Copies will also be available at all the special events.
We are accepting advanced booking for all of these issues.
Contact:
Tammy Brownfield | STLPrograms
P.O. Box 20586 St. Louis, MO 63139
Phone/Text: (314) 359-0316
Email: [email protected]
Lafayette Square Community
Soulard
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