Shilo

Only 1️⃣ of you and 50 others who need coaching. 😭 Exhausting? 🙏🏼 Don't worry we got you! Introducing Shilo 1 on 1 Voice Coaching.

A coach that knows who you are, preps the agenda, and meets 1 on 1. Book a demo today to find out more at shilo.ai



https://youtu.be/qkrWci9s6S0?si=LjF3w9Wy78aDH2l-

Announcing Shilo 1 on 1 Voice Coaching One of you, 50 others who need coaching. Exhausting? Don't worry we...

Most coaching isn’t based on real conversations and because of that, it misses the mark. That’s the problem that Shilo set out to solve.

Shilo’s new feature, Signals, uses AI to analyze your real call data and show how you actually communicate on the phone.

The system runs on a large dataset:
- 21+ years of analyzed talk time
- 7,000+ agents
- 3 million+ calls processed

It builds a DISC-based personality profile from your conversations and surfaces patterns like:
- How you handle objections
- How you build rapport
- How you communicate under pressure

Every insight is tied to real calls and backed by a confidence score.

Then it turns that into personalized coaching based on your style, not a generic script.

New users can explore the feature through a personalized demo 👉 link in comments

Quick one here but the $592K math is worth the 5 minutes alone.

We studied 10,000 real estate contacts across 4 organizations. One on-call behavior predicted close rates better than anything else we measured.

Setting a defined next step in the first 3 calls.

With it: 9.0% close rate.
Without: 1.6%.

5.6x average difference. Every team increased. No exceptions.

The math gets uncomfortable fast. For a team working 1,000 contacts a year, that gap is 74 deals. At $8K average commission, that's $592,000 in GCI sitting between "I'll follow up sometime" and "Can I call you Tuesday at 2?"

I broke down the full data set, the behavioral science behind why this works (shout out to Cialdini, Gong, and a restaurant owner in Chicago), and 3 things you can do this week.

The #1 Behavior That Makes a Lead 5.6x More Likely to Close We studied 10,000 real estate contacts across 4 organizations. One on-call behavior predicted close rates better than anything else we measured.

How many of your agents' calls did you actually hear this week?

If you're running a team of 20+ agents, the honest answer is probably less than 2%.

We analyzed over 3 million real estate calls. Here's what we found in the 98% that team leaders never hear:

- Agents ending calls with "I'll follow up next week" instead of booking a specific time
- Qualified leads who were ready to move forward, but the agent never asked for the appointment
- Objections about timing, commitment, and existing agents that went completely unaddressed

None of these are talent problems. They're feedback problems. Agents repeat bad habits because nobody tells them the habit exists.

The math is ugly: 40-60% of your lead investment is walking out the door because of what's happening (or not happening) on calls nobody is listening to.

I wrote about what the data actually shows, what it costs, and why listening to more calls doesn't fix it.

Your Agents Are Losing Deals on Every Call. You Just Can't Hear It. How to improve real estate agent call performance: analysis of 3 million+ calls reveals the specific behaviors costing teams 40-60% of their lead investment every month.