epscoaching

There’s something very exciting about a new offer.

Because THIS one might be the one. 😂

The one people immediately understand. The one that’s easier to market. Easier to sell. The one that finally clicks.

Meanwhile, the offer we already have is sitting there requiring us to actually figure some things out.

Was it the offer? The messaging? The audience? Did enough people see it? Did we follow up? What questions did people ask? Where did they hesitate?

And sometimes, yes... new really is better than old. We learn. Our businesses change. Our customers change. Better opportunities show up.

But new also gets to live in possibility.

Old has evidence attached to it.

And evidence takes a little more work to understand.

So before we automatically decide the next offer is going to be THE offer, it might be worth figuring out what the current one has been trying to tell us.

Sometimes you need something new.

And sometimes the old one just needs you to stay with it long enough to figure it out. 🎶

Did you play Rock, Paper, Scissors growing up? 😂

I swear this is what half of business ownership feels like.

Clients show up to our calls trying to decide between two perfectly reasonable options. Do this or that. Build this first or that first. Keep doing it themselves or hand it off. Follow this idea or stay with the plan.

And somewhere in the middle of all of that, we also have to decide what’s for dinner.

Which, for some reason, is often the hardest decision of the day.

Sometimes there isn’t a bad choice. We just need to stop throwing rock, paper, scissors in our own heads long enough to decide what makes the most sense right now.

Although if anyone has figured out a strategy for answering “What do you want for dinner?” every single night, please advise.

There is something VERY fun about getting the call, text or voice note that starts with “KAMI!!!” and immediately knowing we have something to celebrate. 🎉

I love the strategy. I love figuring out what’s next. I love taking all the ideas floating around in someone’s head and turning them into something we can actually build, test, sell or use.

But watching someone go from “I have this idea…” to “OMG IT WORKED”?

Yeah. That part never gets old.

And for the record, I fully expect to be included in the celebration.

I’ve been using ChatGPT since 2022, and I freaking love this tool. 😂

I saw the opportunity early, and over the years it has 𝘀𝗽𝗲𝗱 𝘂𝗽 𝗺𝘆 𝗽𝗿𝗼𝗰𝗲𝘀𝘀𝗲𝘀, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗺𝘆 𝗼𝘂𝘁𝗽𝘂𝘁, 𝗵𝗲𝗹𝗽𝗲𝗱 𝗺𝗲 𝘁𝗵𝗶𝗻𝗸 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗶𝗱𝗲𝗮𝘀, 𝗮𝗻𝗱 𝘀𝗮𝘃𝗲𝗱 𝗺𝗲 𝗮 𝗿𝗶𝗱𝗶𝗰𝘂𝗹𝗼𝘂𝘀 𝗮𝗺𝗼𝘂𝗻𝘁 𝗼𝗳 𝘁𝗶𝗺𝗲.

But I’m also constantly wondering…

𝗛𝗼𝘄 𝗰𝗼𝘂𝗹𝗱 𝗜 𝗯𝗲 𝘂𝘀𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗯𝗲𝘁𝘁𝗲𝗿?

Because if I’m paying for a tool every month, I want to know I’m actually using what I’m paying for. 😂

So with all the new updates and everything ChatGPT can do now, I decided to stop wondering and just ask it:

"𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝗵𝗼𝘄 𝗜 𝘂𝘀𝗲 𝘆𝗼𝘂, 𝗵𝗼𝘄 𝗰𝗼𝘂𝗹𝗱 𝗜 𝗯𝗲 𝘂𝘀𝗶𝗻𝗴 𝘆𝗼𝘂 𝗯𝗲𝘁𝘁𝗲𝗿?”undefined

And whewww. 😂

It basically showed me that even after using it for almost four years, I’m still sometimes treating it like a tool I give individual tasks to…

instead of asking:

“W𝗵𝗮𝘁 𝗲𝗻𝘁𝗶𝗿𝗲 𝗽𝗶𝗲𝗰𝗲 𝗼𝗳 𝘄𝗼𝗿𝗸 𝗰𝗮𝗻 𝗜 𝗵𝗮𝗻𝗱 𝘆𝗼𝘂?”

THAT got my attention.

So naturally, I kept asking questions.

Where am I still doing things manually?
What am I underusing?
Where am *I* the bottleneck?
What could I hand over that I haven’t even thought about handing over?

I put some of the best prompts from that conversation into this carousel so you can run the same little experiment on yours.

Because I don’t just want to have ChatGPT.

𝗜 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗴𝗲𝘁 𝗺𝘆 𝗺𝗼𝗻𝗲𝘆’𝘀 𝘄𝗼𝗿𝘁𝗵 𝗼𝘂𝘁 𝗼𝗳 𝘁𝗵𝗶𝘀 𝘁𝗵𝗶𝗻𝗴. 😂

Save this, try the prompts, and then come back and tell me what yours called you out on. 👀

I need more sales.

I hear it every single day, and I’ve definitely said it myself.

Maybe there aren’t enough phone calls coming in for the home service company to keep their techs busy. The webinar you spent months creating didn’t get enough sign-ups to convert into the new offer you’ve been dreaming about. Your lead magnet isn’t getting enough opt-ins. Your email list isn’t converting.

Whatever is happening, the conclusion becomes: We need more revenue.

Okay... but WHY?

“I need more sales” tells me what you want. It doesn’t necessarily tell me what the actual problem is.

One of the wildest examples I’ve seen was a home service business owner who could barely finish a thought before his phone rang again. His employees were standing in front of customers calling HIM to ask what price they should quote.

He was exhausted, deals were taking too long to close and everything depended on him.

The business didn’t just need more sales. We needed a price book and employees who were empowered to use it.

We built one, taught the team how to confidently quote and close the work themselves, and suddenly deals could close faster while the owner could actually breathe.

I’ve also found more than $250,000 sitting inside a P&L simply by looking at unnecessary overhead... subscriptions, software, office supplies and expenses that had quietly piled up over time. And please don’t get me started on the expensive new technology sitting in a closet because nobody ever learned how to use it. 😂

Sometimes you DO need more leads. Sometimes you DO need ads.

But before we throw more money at the Google machine, I want to look for the clues.

Where are customers getting stuck? Is the messaging clear? Do the buttons on the website actually lead somewhere? Did you tell anyone about the offer you launched? Are you following up? And can your business actually handle more customers if they show up?

Or are you virtually standing behind the counter waiting for someone to jump into your DMs, beg you to take their money, and then getting so excited when they do that you word-vomit the entire business onto them? 😂

More sales isn’t always the solution. Sometimes “I need more sales” is simply the clue that tells us where to start looking.

Before you fix your sales problem, make sure sales is actually the problem.

I LOVE a shiny new idea too. 😂

My natural response is to run to ChatGPT, start flushing it out and create approximately 4 new documents inside a folder I swear I’ll come back to later.

I have at least...

79 notebooks.

546 notes in my iCloud.

9 years of Canva designs.

A very heavy folder called “I𝗱𝗲𝗮𝘀 𝘁𝗼 𝗱𝗶𝗴 𝗶𝗻𝘁𝗼 𝗹𝗮𝘁𝗲𝗿.”

And I’m currently using 𝟭.𝟲𝟴 𝗧𝗕 𝗼𝗳 𝗺𝘆 𝟮 𝗧𝗕 𝘀𝘁𝗼𝗿𝗮𝗴𝗲 because apparently both my clients and I have collectively decided that paying for the next storage upgrade is where we draw the line. 😂

There is probably a billion dollars sitting in ideas around here somewhere.

But here’s what 20+ years in business has taught me:

Having the idea usually isn’t the hard part.

𝗗𝗲𝗰𝗶𝗱𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 𝗱𝗲𝘀𝗲𝗿𝘃𝗲𝘀 𝘆𝗼𝘂𝗿 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗡𝗢𝗪 𝗶𝘀.

I see this with my clients all the time.

They’ll come to me with a new idea they’re SO excited about.

And I love it. I want to hear everything.

Then somewhere in the conversation I’m probably going to ask:

“𝗢k𝗮𝘆, 𝗜 𝗹𝗼𝘃𝗲 𝘁𝗵𝗶𝘀. 𝗪𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝘁𝗼 𝗱𝗼 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗼𝘁𝗵𝗲𝗿 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 𝘆𝗼𝘂’𝘃𝗲 𝗯𝗲𝗲𝗻 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘀𝗼 𝗵𝗮𝗿𝗱 𝗼𝗻?”undefined

Not because I believe you have to finish everything you start.

I don’t.

Sometimes we finish it.
Sometimes we pause it.
Sometimes the new idea actually IS the better direction.
Sometimes we intentionally let the old one go.

And sometimes an idea isn’t wrong at all.

𝙄𝙩’𝙨 𝙟𝙪𝙨𝙩 𝙣𝙤𝙩 𝙛𝙤𝙧 𝙩𝙝𝙞𝙨 𝙨𝙚𝙖𝙨𝙤𝙣.

Maybe you’re not ready yet.
Maybe your audience isn’t ready.
Maybe your business isn’t ready.
Maybe you haven’t become the person who can serve it at the level it deserves yet.

I have a course I created back in 2020 that has been sitting in my Google Drive collecting dust because, at the time, I wasn’t sure how to turn what I did 1:1 into something I could teach as a course.

Six years later, I can look at it completely differently.

That’s why I don’t automatically throw old ideas away.

𝗧𝗵𝗲𝗿𝗲’𝘀 𝗼𝗳𝘁𝗲𝗻 𝗴𝗼𝗹𝗱 𝘀𝗶𝘁𝘁𝗶𝗻𝗴 𝗶𝗻𝘀𝗶𝗱𝗲 𝘁𝗵𝗲𝗺.

The trick is recognizing the difference between an idea that deserves your attention now, one that needs to wait, and one you’re ready to let go.

Because having a lot of possibilities isn’t the problem.

𝗧𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆 𝗽𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗹𝗶𝗸𝗲 𝗮 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝗶𝘀.

So yes…

Your new idea IS very exciting.

But your unfinished idea would still like a word. 😂

I use what I call the Pendulum Theory a lot with my clients.

We tend to swing from one extreme to the other.

With sales, it can look like:

“I need to get them to say yes.”
⬇️
“I don't want to sell because I don't want to be salesy.”

Neither feels very good.

The middle? Curiosity.

What do they actually need? What do they want? What are they trying to solve? And are you actually the right person to help?

Sometimes they’ll buy. Sometimes they won’t.

The goal isn't to swing harder in the opposite direction.

It's to recognize where the pendulum is and find what actually works.

Sometimes we’re so busy chasing the next goal that we forget we’re already living inside an old one.

Take a second. Look around. Recognize what worked. Then decide what’s next. 💜