Design Army
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Design Army® is a multi-disciplinary creative agency that excels in design, strategy, branding, and creative direction.
Headquartered in Washington, D.C., Design Army services clients worldwide with deep precision and unparalleled vision.
🩰🪩 take a look behind the scenes of our baddie ballet shoot
Happy National Lipstick Day 💄
More than makeup, lipstick is a feeling.
A bold red can empower. A soft n**e can comfort. The right shade can become part of who you are before you’ve even said a word.
For us, every campaign begins with that emotion, using color, composition, and concept to capture the transformative power of beauty.
Here’s to celebrating the magic of makeup through our creative direction for Morphe.
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07/26/2026
NEW WORK ✨ Steven Fox Jewelry
Some stories are tied together forever.
For Steven Fox Jewelry’s Spring 2026 campaign, each image reimagines fine jewelry as a work of art, celebrating craftsmanship, memory, and lasting connections. Every piece is framed as an object of enduring beauty.
07/14/2026
Marketers have luxury all wrong—it was never about the price tag.
Fresh from serving as Jury President of the Luxury Lions, Design Army Co-Founder & CCO Pum Lefebure reflects in her latest Ad Age opinion piece on what truly defines luxury today.
From the Birkin to brand building, Pum explores why the strongest luxury brands don’t chase trends, they create culture. Because significance, craft, and originality will always outlast speed.
Read the full article via the link in our bio.
Happy Fourth of July 🇺🇸
Celebrating 250 years of the American story through motion, geometry, and design.
A simple system of lines comes together to form something bigger, a reminder that great identities are built one idea at a time.
Happy Independence Day.
One of our favorite moments from this year’s .
As Jury President of the Luxury Lions, closed the ceremony with a message for every creative in the room:
“Stop chasing trends. Start choosing meaning.”
The future belongs to those brave enough to create what’s next, not follow what’s already there.
Congratulations to the 2026 Luxury Lions winners. 🦁✨
06/24/2026
Design Army Co-Founder and CCO filming The Lions CMBA! 🦁
Want to learn how to be a great juror? What separates good work from award-winning work? And what happens behind the jury room doors?
Fresh from leading the Luxury Lions Jury at Cannes Lions, Pum shares lessons, insights, and behind-the-scenes perspectives from one of the industry’s biggest stages.
More soon. Stay tuned ✨
Day 1 of judging at 🦁✨
Our Co-Founder & CCO is in Cannes this week leading the Luxury Lions Jury alongside an exceptional group of global leaders across luxury, fashion, and culture.
An inspiring first day spent reviewing the work, debating ideas, and celebrating the creativity shaping the future of luxury.
A behind-the-scenes look at the style of DISCO FEVER 🪩✨
Big hair. Bold color. Bell bottoms. Glitter. Attitude.
Inspired by the fashion, nightlife, and cinematic glamour of 1970s Hong Kong, every detail was designed to feel as vibrant and unforgettable as the city itself.
A big thank you to the incredible artists and stylists who transformed dancers into icons. 💄🕺
Concept & Creative Direction: DESIGN ARMY®
Artistic Director: Septime Webre
Ballet Master: Luis Rolando Torres Ortiz
Featuring: Artists of Hong Kong Ballet
Photographer: Dean Alexander
1st AD / Producer: Erin Winebrenner
Producer: kahei A_A THE BESTIES
Production Manager: mandy_fung_898
Production Assistant: ASHLEY CHAN [email protected]
Lead Hair Stylist: himng919
Hair Stylist: Cooney Lai WinkyWong Kolen But
Lead Make-up Artist: Heisan Hung
Make-up Artist: Ting Ting Vanessa W j chai@elainelaimakeup
Nail Artist: Sophie
Wardrobe Stylist: Christine de Lassus
Tailor: Jerman Chu
Styling Assistant: C A S S I E 𝘾𝙊𝙇𝙇𝘼 vesperalyns
Art Department: Gary Tam
Art Team: Heidi Ng kumi tong caster
Gaffer: Ming Suet
Lighting Team: Chan Tsz Ki Alan Yau Jason Li
A behind-the-scenes of our newest Hong Kong Ballet campaign, DISCO FEVER🪩
Neon-lit streets, midnight discos, tea houses turned dance floors, gravity-defying kung fu choreography, bell bottoms snapping mid-kick, and dancers soaring through a dreamlike vision of 1970s Hong Kong.
Shot entirely on location, the campaign celebrates the city’s golden era, when East met West, disco met Canton pop, and Bruce Lee became a global icon of movement, discipline, and style.
A big thank you to the incredible team behind this campaign! 🎬
Concept & Creative Direction: DESIGN ARMY®
Artistic Director: Septime Webre
Ballet Master: Luis Rolando Torres Ortiz
Featuring: Artists of Hong Kong Ballet
Photographer: Dean Alexander
1st AD / Producer: Erin Winebrenner
Producer: kahei A_A THE BESTIES
Production Manager: mandy_fung_898
Production Assistant: ASHLEY CHAN [email protected]
Lead Hair Stylist: himng919
Hair Stylist: Cooney Lai WinkyWong Kolen But
Lead Make-up Artist: Heisan Hung
Make-up Artist: Ting Ting Vanessa W j chai@elainelaimakeup
Nail Artist: Sophie
Wardrobe Stylist: Christine de Lassus
Tailor: Jerman Chu
Styling Assistant: C A S S I E 𝘾𝙊𝙇𝙇𝘼 vesperalyns
Art Department: Gary Tam
Art Team: Heidi Ng kumi tong caster
Gaffer: Ming Suet
Lighting Team: Chan Tsz Ki Alan Yau Jason Li
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| Monday | 9am - 6pm |
| Tuesday | 9am - 6pm |
| Wednesday | 9am - 6pm |
| Thursday | 9am - 6pm |
| Friday | 9am - 6pm |