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TargetSmart is the leading data, research, and media buying provider for Democratic campaigns and progressive organizations. Visit www.targetsmart.com
These services include:
- Voter Registration and Consumer Marketing Lists
- Contact Information Verification and Append Services
- Voter File Matching and Registration Reporting
- Data Consulting and Sourcing
- Data Quality Analysis and Services
- Custom Data Solutions
Want to learn more?
The best data in politics is reaching even more of the Democratic coalition.
Last week, TargetSmart rolled out the largest demographic data enhancement in VoterBase history. The update enriched 38.4 million records, bringing enhanced demographic coverage to 90.4% of all 232.7 million registered voters nationwide.
The update closed long-standing coverage gaps for the voters campaigns most need to reach. Young voters, people of color, and highly mobile urban populations have historically been the hardest to model accurately, because demographic data coverage has lagged behind the average.
Not anymore.
Coverage gains across the board:
✊🏾 Black voters: +22.7%
🌎 Hispanic/Latino voters: +19.4%
⚡ Young voters: +21.0%
🏙️ City dwellers: +19.7%
🔵 Registered Democrats: +18.9%
For campaigns, this means more coverage, better targeting, and a stronger path to turning out voters in 2026.
To learn more, check out the link in the comments section.
08/19/2026
📊The best data in politics just got better.
Today, TargetSmart released the largest-ever demographic data enhancement to VoterBase in company history, and the biggest gains landed exactly where campaigns need them most.
TargetSmart has enriched 38.4 million registered voter records with new demographic data, a +16.5% lift over previous national coverage. 📈
That brings total enriched records to 210.3 million, meaning 90.4% of all 232.7 million registered voters nationwide now have enhanced demographic data behind them.
More coverage means sharper targeting, better predictive models, and stronger outreach for campaigns heading into 2026. 🎯
Curious to see how the VoterBase update impacts your campaign? Link to the full article in the comments.
04/02/2026
Want to know why targeting voters and actually reaching them are still two different things?
We’ve gotten really good at identifying who we should be talking to. Connecting that to real, consistent voter contact across channels is still a work in progress.
Our CEO Liz Walters gets into that gap, and what it takes to close it, on The Great Battlefield podcast. Check it out (link in comments).
03/27/2026
🚨🚨🚨 HOT OFF THE PRESS! 🚨🚨🚨
We'd like to congratulate Sara Stephenson, Michael Muller, and the TargetSmart Research Solutions Team for their incredible work and well deserved recognition at The Pollies this week!
Great polling, top tier modeling, and expert media buying doesn’t just measure public opinion, it shapes campaigns, sharpens strategy, and drives real outcomes- just ask New Jersey 😉 .
The caliber of work they deliver for our clients is second to none, and we're so happy they've been recognized for their abilities!
Your TargetSmart family is so proud of you!
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