Novus Group
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Novus Group, a South African company, provides innovative and industry-leading media monitoring and analysis services to customers across the globe.
Novus Group is a South African company that provides innovative media monitoring & analysis services to several hundred companies across South Africa, Africa and the rest of the world. Our team of experts have spent the last few years developing world-class tools at the forefront of the 4IR to provide news & media monitoring services. By combining local market knowledge and experience with state-o
Monitor. Measure. Gain Insight. 📊
Turn every media mention into actionable intelligence with Novus Group's media monitoring solutions across Print, Broadcast, Online and Social Media.
Stay informed. Stay ahead.
29/07/2026
🌍⚽ Tracking the Global Impact of the 2026 FIFA World Cup
Our latest report analyzed over 69,000 global traditional media items (R2.54 billion AVE) to map out how the media cycle unfolded:
• Digital Lead: Online platforms drove 97.4% of tracked global coverage.
• On-Pitch Focus: Match results & team play made up 42.6% of overall news volume.
• Player Impact: Lionel Messi led in mentions (10,417 items), while Cristiano Ronaldo achieved the highest potential reach (620 million).
To read the full article, download the infographic, or purchase the full report, click on the link:
https://novusgroup.co.za/blog/bafana-bafana-drove-south-africas-world-cup-media-coverage-before-daily-volumes-fell-44-9/
07/07/2026
Big numbers look great in PR reports, but does high "reach" mean high impact? 📊
A massive reach number feels like a win, but the media landscape is too fragmented for one metric to prove a campaign worked. True impact relies on publication relevance, sentiment, and whether your message actually landed with the right audience.
If you are ready to move past the surface numbers and learn what good media measurement looks like, dive into our latest article.
👇 Click the link to read the full breakdown:
https://novusgroup.co.za/blog/why-reach-is-still-one-of-media-monitorings-most-misunderstood-metrics/
02/07/2026
Congratulations to our May winner, Chait Singh and our June winner,.maine3469! 🎉
Our next draw is just around the corner, so make sure you're in the running.
Follow our page 📲
Like and share our content ❤️
Tag three friends in the comments below! 👥
Will you be our next winner?
18/06/2026
Tonight, it’s all on the line in Atlanta! ⚽ Can Bafana Bafana bounce back against Czechia, or will the Czechs prove too strong?
While the teams battle for 3 points on the pitch, global brands are battling for screen time. From pitchside LED boards to shirt sponsorships, massive corporate investments are working hard tonight.
But how do you prove the value of that exposure? 📊 At Novus Group, we track the real-time ROI of sports sponsorships across TV, radio, print, and social media—giving your brand clear data on exact airtime and visibility.
Drop your score predictions in the comments, and cast your vote below! 👇
🗳️ WHO TAKES IT TONIGHT?
1️⃣ South Africa wins (Bafana bounce back!)
2️⃣ Czechia wins (The favorites take it)
3️⃣ A hard-fought draw
👉 Learn more about how we measure sports marketing value: novusgroup.co.za.
10/06/2026
Is print media actually dying, or is it just getting smarter? 🤔
We’ve officially moved past the "tipping point" and entered the era of selective resilience.
For brands, the future isn’t about picking print OR digital. It’s about precision, targeted distribution, and using both to build a bulletproof media strategy.
Read the full breakdown on the blog via the link below! 📲👇
https://novusgroup.co.za/blog/print-media-moves-from-tipping-point-to-selective-resilience/
04/06/2026
🎙️ Live Today at 12h00 SAST!
Tune in as our Founder and Director, Joe Hamman, joins the : Events and Sponsorship Edition panel to discuss sustainable sports events and how to attract partners by proving real sponsorship ROI.
Please see the podcast details below to tune in.
recently exhibited at@standardbanksa's two main corporate offices to celebrate their Knowledge Centre’s 65th birthday! 📈
We connected with the 'steam to showcase the services they have access to, demonstrating how different departments can utilise our tools to drive value for their specific projects.
25/05/2026
Congratulations to our April winner, !🎉
Our next draw is just around the corner, so make sure you're in the running.
Follow our page 📲
Like and share our content ❤️
Tag three friends in the comments below! 👥
Will you be our next winner? 👇
13/05/2026
South Africa ✈️ USA.
We’re looking back at the biggest business lessons from our recent expansion into the US market.
1️⃣ Scale requires extreme discipline.
2️⃣ Media value is judged differently abroad.
3️⃣ SA work is world-class.
Read more: 🔗 https://lnkd.in/dgyWfp84