AI With Intent

I'm about to spend two weeks as support crew on a trip designed around motorbike riders. I am not, and have never been, a motorbike person.

I don't want to become a rider to be part of it. I just want to be there for it.

That's basically the AI conversation too.

I talk to business owners constantly who know Claude could do more for them, no question.

But their actual desire to sit down and learn it themselves properly? Down near zero.

Meanwhile the noise about AI is deafening, every guru telling you what it can supposedly do.

That gap is real. I'm sitting in it ready to help you.

You don't have to become the rider. You just have to be willing to be part of the trip... and have someone else build the basics properly.

Claude can be brilliant and still be useless to your business if it can't actually see your files, your inbox, your calendar.

Here's why: every tool needs its own kind of plug.

Each tool you connect, Google Drive, Gmail, your calendar, and plenty of others beyond just Google's suite, needs its own connector, called an MCP.

Think of it like a unique plug, every tool has its own shape, and an MCP is what lets Claude actually plug into that specific one instead of just knowing it exists.

Once it's connected, Claude can read your real files and work from them directly, instead of you pasting the same background information in every single time.

One thing worth knowing: what a connector can do is set by the tool, not by Claude.

Google Sheets is a good example, Claude can create a new spreadsheet through it, but can't edit one that already exists.

You can check exactly what any connector allows before you add it, right there in the settings screen.

Pick one tool you use daily, check what it can actually do, and connect it today.

Save this for when you're ready to create your tech stack to Claude and follow for more guidance on using AI With Intent.

What's the difference 🤔

Say you set up a Scheduled Task to draft your weekly content brief...

Build it standalone, and it's working from your global instructions and whatever Skills you've saved, same as any fresh chat.

Useful, but generic.

Build the exact same task inside your Content project instead, and it's also pulling from every brief you've saved in there...
your brand docs,
the context that project has built up over time just from you using it.
Same prompt.
Same setup steps.
Completely different output.

That's the bit almost nobody tells you when they explain Scheduled Tasks: it's not just what you ask for, it's where you build it.

Quick way to decide: if the task belongs to one specific part of your business, that's where it lives.
If it's genuinely general, standalone's fine.

When you set up your next Scheduled Task in Cowork, look for "work in a project or folder", that's the field doing all this work.

Save this for when you're ready to create your first scheduled task inside a project and follow for more guidance on using AI With Intent.

You've probably got at least one task you do the same way, every single week.

Here's how you stop doing it yourself...

A Scheduled Task is instructions you save once, and Claude repeats them on its own, on a schedule, without you opening a chat and asking.

Four things to decide when you set one up:
1. The trigger – what sets off the task,
2. The when - a day and time
3. What it produces, a summary, a brief, a draft
4. Where the output goes

Don't start by asking what Claude can do. Start by asking what your headache actually is.

What's the one thing you do every week that you'd love to just hand off? That's the one to automate first.

Only 5% of businesses using AI are actually getting real value from it. This is one of the fastest ways to move toward being one of them.

Save this for when you're ready to set up your first one.

AI noise is up up up. 🙉
Your actual desire to go learn it?
Somewhere else entirely?? No judgement.

That gap, between the noise and your actual desire to learn it, that's exactly where I stand.

Where are you on the learn-AI scale, 0 to 10?

I'm about a 7.5, keen for the rabbit holes, not devoting my life to it.

Pop your number below 👇🏼

"What can Claude do?" isn't really the question worth asking.
The real one is what it could do for your business specifically?!

There's no generic list of things Claude can do that's actually true for everyone.

Tell me the one thing eating your time this week... sorry it can’t be meal prep or cleaning the shower just yet... I'll tell you honestly if Claude could help.