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Louis Vuitton Turned Umbrellas Into a Giant Monogram ☔️

Anticipation is building ahead of London Fashion Week, with Burberry, Simone Rocha and Erdem on the schedule. As established houses and emerging designers prepare their collections, every appearance becomes a chance to be remembered.

Against London’s grey skies, a crowd with white umbrellas creates a giant LV monogram between Trafalgar Square’s fountains. An everyday rainy-day essential becomes the centrepiece of a city-sized fashion statement.

Which brand could pull this off and be recognised just as quickly?

LV’s Giant Monogram Took Over Trafalgar Square ☔️

London Fashion Week is about to begin, bringing runway shows, installations and cultural events across the capital. This season’s programme gives brands plenty of ways to make an impression beyond the catwalk.

Louis Vuitton takes that idea into Trafalgar Square, where white umbrellas trace its oversized monogram beneath Nelson’s Column. Rain, red buses and wet streets frame a logo that’s instantly recognisable from above.

Does a moment like this make you want the brand, or just stop scrolling?

Louis Vuitton’s Umbrella Monogram Took Over London ☔️

London is gearing up for Fashion Week, with McQueen and Mulberry returning to the schedule alongside a new generation of designers. The city is ready for a week of bold collections and fierce competition for attention.

In Trafalgar Square, people holding white umbrellas form a giant LV monogram across the rain-soaked paving. Seen from above, the formation turns a familiar London scene into a Louis Vuitton statement.

If you spotted this outside your window, what would your first reaction be?

wait… is this playing on EVERY screen?

imagine boarding a flight and seeing this

who went this hard on an airplane ad 😭