MEISA

[content] Meisa’s Selection ✨ A look back at some of our favorite shots for 5 Five.

Meet the recent branding project for TAPAR.

[naming]
TAPAR (arm: ՏԱՊԱՐ) is an old Armenian word for axe - a symbol of strength, craftsmanship, and tradition.
A timeless name that reflects the brand’s authentic character and fire-cooked philosophy.

[logo and identity]
The Armenian letter «տ» is reimagined as an axe, creating a symbol that’s deeply connected to the brand’s name and heritage.

The logo combines the iconic axe symbol with a custom typeface developed by our team.
Simple, recognizable, and rooted in the brand’s identity, it creates a distinctive mark that feels both traditional and contemporary.

[colors]
The palette draws inspiration from the entire fire-cooking process.
From burning flames and glowing charcoal to ash and forged steel, each color reflects the craft behind food prepared over an open fire.

“New look, same quality. Cause mama cares.”♥️

We took MamaMade’s legendary quality and gave it the MEISA edge. We translated the warmth of home into an Old Money aesthetic, using cream-toned stocks paired with deep red.

Between the archival serif typography and the structured layout, we’ve given these frozen essentials a timeless, high-end feel.

Introducing the branding for RenWorks.

Country: Canada 🇨🇦

[logo]
The logo merges a house silhouette with a construction element at its core - a symbol of transformation from within.
Clean geometry, strong structure, and a balanced form reflect precision, reliability, and craftsmanship.

[colors]
Midnight Green and Tangelo - a contrast of depth and energy.
Midnight Green conveys trust and professionalism.
Tangelo is the pulse of the brand - vibrance, drive, and positivity. It captures that inner fire you feel when imagining your space transformed.
Together, they create a confident, modern identity that stands out while staying rooted in reliability.

[web]
We translated the brand into a fully realized digital experience - designing and developing the RenWorks website from the ground up.
Every section was strategically structured to guide users with clarity and functionality.
A website that doesn’t just present renovations - it embodies structure, precision and the voice of the brand.