Reactive Reality

kground scenes. The company’s customers report a 6x sales uplift of online shoppers who use PICTOFiT. In e-commerce, scalability is essential. PICTOFiT transforms existing product photos into AR assets using Artificial Intelligence (AI), which can be used across multiple phases in a product’s lifecycle including design, planning, visual merchandising and virtual fitting. The process is quick and easy to integrate, enabling retailers to capture garments and accessories, shoes and bags in a matter of minutes. Headquartered in Graz, Austria with offices in San Francisco, California and Tokyo, Japan, the team is 50 people strong and growing quickly. The team consists of world-class engineers and scientists with extensive experience in AR, VR and AI. Reactive Reality’s clients include global fashion retailers such as Hugo Boss, and it is an active partner of Microsoft and the London College of Fashion.