Greenthumb

The vineyards reside in the hills around the benedictine monastery Stift Göttweig and extend through the Danube valley to the Wachau. It is a set of principles whose aim is to challenge the way we live and consume, and the connections we make, both social and personal. Greenthumb is a collaboration between producers of traditional, artisanal wines and an urban market who has become removed from the connection with a sense of time & place; a product‘s natural origin. Greenthumb‘s desire however is to create a sense of joy and connection with our environment and community. Each collaboration and conversation associated with the greenthumb brand will honour the following principles:

Principle of Health
Practices should sustain and enhance the health of soil, plant, animal, human and planet as one and indivisible. Principle of Ecology
Practices should be based on living ecological systems and cycles, work with them, emulate them and help sustain them. Principle of Fairness
Practices should build on relationships that ensure fairness with regard to the common environment and life opportunities. Principle of Care
Practices should be managed in a precautionary and responsible manner to protect the health and well-being of current and future generations and the environment.