Engine Group
Brisbane Advertising and Brand Building Agency - creators of positive change Here to deliver outstanding results through highly emotive and inspiring work.
At Engine Group, we’re an advertising agency driven by the power of ideas to change the world. Whether it’s attitudinal shifts, record-breaking sales or fundamental behavioural change, it all stems from the same sense of purpose: to create positive change. We’re fuelled by passion and creativity. And guided by integrity and responsibility. We do what we love and people love what we do. We are Engine – here to make tomorrow better than today.
Our Grooming Hides Behind Harmless campaign for Bravehearts has been awarded Bronze at the 2026 New York Festivals Advertising Awards.
It also turns out that we’re the only agency in Australia to have moved beyond a finalist and onto the podium!
We're chuffed to see this campaign continue to be recognised beyond our own backyard. And the fact it's a campaign tackling one of the most important and difficult issues facing children, parents and communities makes it even more meaningful.
Big thanks to Bravehearts for trusting us with such an important piece of work.
And thank you to New York Festivals and the international jury for recognising it.
The refreshed SharkSmart campaign is officially live and swimming! 🏖️
Rolling out across video, online, airport and transit, plus streaming audio, it’s paddling out right as Queenslanders head into summer and the Christmas break.
Inspired by the cool look and feel of illustrated postcards, the campaign reinforces the behaviours that locals already know and do, and keeps water safety feeling natural, social and second nature.
Proud to bring this to life with our buddies at QLD’s Department of Primary Industries. Shakas all round! 🤙🏼
Wow. OK, so this just happened.
Our 14 Brisbane Advertising and Design Club finalists for Bravehearts have just become 3 x Gold, 4 x Silver and 7 x Bronze plus...
Wait for it...
BEST OF SHOW!
A truly special effort from the entire Engine team who gave so much.
We’re also thrilled for our wonderful production partners who picked up gold, silver and bronze on the night, bringing the total campaign tally to a staggering 19 awards. Well done Taxi Film Production, Director Leah Purcell, DOP Mark Wareham, Ross Batten, Jarsonic and Sam Scoufos.
Of course a massive thank you to Bravehearts. Not just for the extraordinary work you do, but for believing in the idea and trusting the process. We could not have asked for a more fulfilling partnership.
And a heartfelt thank you to everyone that contributed their craft, gave their time and pledged media support - you know who you are.
This one is special. Proud of the work, the purpose and the people.
View the final work here: https://enginegroup.com.au/case/grooming-hides-behind-harmless/
👋💬📱 Meet Rosie Hodgson, our new Account Director / Social Media Manager, and the newest human behind the hashtags.
Rosie joins us from VML, where she’s spent the past four years shaping campaigns for The Lott, Powerball, Set for Life and Lucky Lotteries, with a few big rebrands and plenty of scroll-stopping social.
From always-on content to full-scale launches, she’s made a habit of keeping things fresh, relevant, and genuinely engaging.
A self-confessed social nerd (and coffee enthusiast), Rosie’s all about ideas that stick, and the people behind them.
Welcome aboard, Rosie.
Good things keep happening at Engine. ☕⚡
Operation Kindy. Mission accomplished.
Turns out, when you put a bunch of four-year-olds in charge, they take the mission very seriously - especially if that mission involves digging, playing and learning together.
Operation Kindy is the Queensland Government’s new campaign for Free Kindy, brought to life by Engine (in partnership with the Queensland Government) and produced with our friends at Content Lion.
Rolling out across TV, BVOD, online video, digital audio, OOH and social, it celebrates the curiosity, confidence and teamwork that make Kindy the perfect first step.
Big thanks to everyone involved, especially our pint-sized secret agents who absolutely nailed their brief.
Let there be rock!! Our latest work with Sunwater takes a fresh approach to safety around dams and weirs.
Live Dangerlessly flips false bravado back on itself. Think you know your way around a dam better than the warning signs? Yeah nah. If you’re sharp enough to back yourself, you’re sharp enough to know when to stop. The real power move is walking away.
With hair-metal riffs, wrap-around sunnies, loud shirts, slow-mo struts and more “yeah nahs” than a long weekend BBQ, the campaign makes following the rules the coolest move on the water - because staying safe is always the slickest decision.
Rolling out across BVOD, radio, outdoor and social during high-risk periods, the campaign tackles trespassing and exclusion zone breaches with humour, swagger and a behavioural science backbone.
Live Dangerlessly.
Follow the warning signs.
28/08/2025
Every shot and setup for the QueensLand of Opportunity campaign was captured through the lens of the one and only Jesse Smith, with production support from the crew at Light & Shade.
Capturing everything from boardrooms and beaches to factories and farms, Jesse brought the same enthusiasm, precision and creative instinct he’s known for across Brisbane’s advertising scene, and the results speak for themselves.
The stills don’t just complement the film, they expand the story: authentic portraits of the industries, innovation and people that are putting Queensland on the global stage.
Bringing Queensland’s new global business brand to life meant capturing the best of what this state has to offer - from agriculture and biofuels to defence, construction, education and advanced manufacturing.
With a nimble crew from and sound design by , we travelled across the state to film real Queenslanders in real industries - no actors, just the people driving Queensland’s success every day. The warmth, sunlight and energy you see on screen comes straight from the state itself, carried through in every frame.
In collaboration with Trade and Investment Queensland the film debuted at Parliament House this week as part of the official launch of QueensLand of Opportunity, and will now hit the road with the Premier on an international trade mission. Needless to say, we’re thrilled to have collaborated with our local production legends and share Queensland’s story of trade, innovation and ambition with the world.
27/08/2025
Launching Queensland’s Global Business Brand: QueensLand of Opportunity
Last night, we joined Queensland’s political and business leaders at Queensland Parliament House for the official launch of our state’s new global business brand - QueensLand of Opportunity.
This is a brand built to take Queensland to the world. A bold new identity that showcases the state’s strengths in trade, industry and innovation - from energy to agriculture, education to advanced manufacturing. First stop: India, where the Premier will lead a trade delegation to promote the benefits of investing in Queensland across a broad range of sectors.
Working closely with the team at Trade and Investment Queensland, we brought this brand to life from the ground up. That included everything from the logo and visual identity design to tagline, style guide, and rollout across digital and physical assets including microsite and prospectus.
It’s a look and feel that reflects a state punching well above its weight - one that exports over $105 billion in goods annually, powers 25% of Australia’s total resource exports, and connects the world through 21 seaports and 6 international airports.
This is more than a brand.
It’s Queensland’s invitation to the world.
And we’re immensely proud to have been part of it.
14/07/2025
While the industry holds its breath, Engine just made a power move.
We’ve appointed François Hafner as our new General Manager - a globally seasoned operator who’s shaped brands like Audi, AGL, The Lott, Heinz, and Hugo Boss.
He helped Audi make clowns cool – with the campaign scooping a Grand Prix at the IPA Effectiveness Awards, a Graphite Pencil at D&AD, and Campaign’s “Best of the Best”.
He’s rebranded giants, launched a car, and managed fragrance shoots with Hollywood A-listers without breaking a sweat.
And beyond the résumé, Franc brings an infectious optimism and calm confidence that makes big ideas feel possible, and big challenges feel solvable.
In a market full of nervous cuts and safe bets, we’re backing talent, ambition, and bold thinking.
Because good things are happening at Engine.
Welcome, Franc. Let’s do this.
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40 Leichhardt Street
Brisbane, QLD
4000
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| Wednesday | 9am - 5:30pm |
| Thursday | 9am - 5:30pm |
| Friday | 9am - 5:30pm |
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