Ripe

That's a wrap on Mater Prize Home lottery No. 326! 🎁

And what a draw it was! 🎉

Scroll-stopping creative, engaging talent, strategic placement... the right assets in the right place at the right time. Also known as 'just another day at the office' for the Ripe team! 🔥

The results? Smashed targets and vital funds raised for a cause we care deeply about.

Now it's onwards to lottery no. 327 (and beyond!)! 💪🏼

Meet Gina, Ripe’s Head of Strategy, Co-Director, and tireless cheerleader for causes and people she believes in.

With over 30 years’ experience, Gina’s ability to interpret the numbers has evolved into something of an instinctive craft, where intuition is grounded in substantiation.

She’s had plenty of learning curves and stepping stones along the way, but the biggest takeaway?

“Trust your gut, but bring the data.”

For Gina, the numbers might tell a story, but translating them into something people can feel is the real sweet spot.

When she’s not making sure everyone on the team feels seen, celebrated and supported, you’ll find Gina around the dinner table with family, walking (or running!) through Noosa National Park, and taking enormous pride in watching people grow and reach their potential.

Her motto? “The work matters, but the people you love matter more.” 💗

🎥 BTS with Harris Andrews 🎥

As big AFL fans, we always love the chance to get up close to our favourite players... and their dogs! 🐾

Harris (and Grover) Andrews both performed perfectly in promoting Mater Prize Home's stunning lottery No. 327 home on the Sunshine Coast... and it was absolute delight working with them. 🙌🏼

Keep your eyes peeled for the full video... and don't forget the grab your $2 tickets in the draw! 🎟️

AI saturation, grammatical bastardisation, optimal condimentation...

These are just some of the hot topics taking up airspace around the Ripe water cooler presently. 🌶️

We're always up for a healthy debate, no matter how philosophical or absurd! 🎓

So what hot takes should we add to the mix? Let us know! 👇🏼

✨ Teamwork makes the dreamwork ✨

We love working with clients and creatives who get he job done... but also have a great time doing it!

🎥 Here's a little BTS sneak peek of our TVC shoot for Mater Prize Home lottery No. 327 on the stunning Sunshine Coast. ☀️

Hard work, lots of laughs, and most importantly, an output that helps raise funds for vital medical research, equipment, and patient care. 💙

That's a good day at the office as far as we're concerned! 🙌🏼

Making a real difference... that's the sweet spot for us here at Ripe. 💚 🌾

In 2025, we partnered with National Farmers' Federation to reposition and future-proof the National Agriculture Day brand as a modern, scalable movement connecting Australians with the people, stories, and innovation behind our food and fibre.

From a deep brand heritage investigation through to communications strategy, campaign framework, creative propositioning and ex*****on planning, it was a true end-to-end strategic partnership.

"The Ripe team delivered outstanding support for our flagship annual campaign, National Agriculture Day. They were responsive, efficient, and easy to work with at every stage. But more importantly, their enthusiasm and commitment made them feel like part of our team, not just a contractor getting the job done."

A huge thank you to the NFF team for the kind words. We loved being part of this incredible project that smashed targets across all metrics. 🙌🏼

Meet Rob 👋 Ripe's fearless leader and efficiency ninja. 🥷🏼

He’s got 20+ years growing businesses through creative work that actually connects, but it’s his mantra that says it all: "To trigger a behaviour, you must first trigger an emotion." Every piece of Ripe's work still has to pass that test.

Rob started Ripe with one idea: creativity shouldn't be stifled by corporate red tape. Rob wanted marketing vision and digital innovation sharing the wheel, and to give strategy, people, and bold thinking space to ripen. 🥭

"I wanted an agency where independence wasn't a trade-off," Rob says. "What's surprised me most was the thing we set out to protect became our edge."

So, what keeps clients coming back? "Real partnership, beyond the transaction. We don't stop until we deliver phenomenal results."

Off the clock, that same energy goes into cooking 🍳, golfing ⛳ and backing the Ripe team.

"20 years on, the table's bigger, the coffee's better, but people stay because the work matters. And so do they." ☕