Sean Callanan

Learned a lot from this conversation with Sean King from Veritone about turning sports video into commercial value.

Biggest lesson? Your archive isn't a storage cost; it's an asset to activate.

Sean talked about starting with the landmark moments your fans already love, then building the workflows to keep unlocking more.

Available in the Sports Geek feed.

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Fan streamers can’t show live NFL games. Animation is emerging as a smart way to keep watch-alongs engaging without showing the game itself. Featured in today’s Sports Geek Reads.

NFL Fan Streamers Can’t Show Live Games. Enter Animation As Mike Tirico and Cris Collinsworth called the kickoff game of the 2026 NFL season last week on NBC, more than a dozen Tiktokers, Twitch streamers, X creators and YouTubers were live, too, offering their own takes. Online personalities couldn’t carry NBC’s feed—that obviously costs millions. ...

18.5 million average US viewers watched the NFL at the MCG on Netflix.

That's the number that tells you international games are real inventory, not a novelty.

2026 NFL Melbourne Game scores with average of 18.5 million U.S. viewers on Netflix The 2026 NFL Melbourne Game on Netflix averaged 18.5 million viewers in the U.S. for the San Francisco 49ers versus Los Angeles Rams game in Australia according to Nielsen Big Data + Panel.

Red Bull put an actual F1 car inside the Madrid Metro and it looked completely normal.

That's brand permission — the thing no sponsorship budget can buy. Good breakdown of why almost no other brand could pull this off.

Why only Red Bull could put an F1 car on the Madrid Metro | Behind Sport Red Bull Racing’s Madrid Metro stunt showed why brand permission matters, and why few teams can make an F1 car underground feel so natural.

The NFL's Melbourne game took 54 cameras and 25,000 video flows to reach 200+ countries, with the control room sitting in Connecticut.

Whatever you thought of the fixture, the production behind it was world-class.

Netflix Goes Down Under With NBC Sports, NEP for NFL From Melbourne - Sports Video Group Massive host operation at Melbourne Cricket Ground featured 54 cameras, 25,000 ST 2110 flows, REMI studio production in Stamford, and global distribution to more than 200 countries Producing an NFL...

The NFL spent $100m on youth and flag football in the 1990s. That's the foundation the league's global growth is built on now, including the push into Australia.

Good reminder that the best growth investments rarely pay back inside one budget year.

NFL 2026: The League’s Flag Football Long Game Is Paying Dividends In the 1990s, the NFL and NFLPA invested $100 million in youth football, including flag football, to inspire young fans. It's now reaping dividends.

Fanatics started as merch. Now Michael Rubin wants it to be a studio - content, live events, the lot.

If commerce companies can own the story as well as the sale, the whole sponsorship stack changes. Good read on where that's heading.

Can Michael Rubin’s Fanatics Become a Hollywood Player? The mogul has cultivated a growing Rolodex of A-listers and created a hit pop culture live events business. Now Fanatics wants to be a studio, too.

The Rams and 49ers both fly to Melbourne for the NFL's first game in Australia, and their travel plans could not be more different.

One side arrives early to adjust. The other lands roughly 24 hours before kickoff. We're about to find out which approach travels.

The Rams and 49ers meet in Australia. Their travel plans couldn’t have been more different When the Rams meet the 49ers in Melbourne, two very different travel itineraries will be put to the test.