Alt/shift/

Earlier this month, the Shifties were on the ground for the 2026 ASICS Gold Coast Marathon to drive awareness of the latest iteration of the KAYANO 33™.

From shakeout runs and brand experiences, to recovery sessions and race-day celebrations, the weekend showcased the latest evolution of ASICS’ iconic stability franchise.

A full brand immersion weekend with the incredible team at ASICS Australia

Special experience for the crew to witness ASICS Athlete Izzi Batt-Doyle set the Australian Womens half marathon record in 1:07:29.

Check out Phillipa Tonkin’s piece news.com.au on how the new Kayano 33 compares to previous iterations.

They’re our favourite too Man of Many

Gorgeous morning at the ASICS Shakeout run testing the new KAYANO 33™.

Womens Health and Body+Soul coverage

Best weekend with the crew

Proud to have supported shannonmartinez’s CBD debut! The Collingwood cult favourite Smith + Deli has opened its doors on iconic Degraves Street, serving plant-based food for every moment of the day 🌱

Introducing The Ninth Station, by Therabody!

This weekend, head to ACE HOTEL in Sydney to check out the Therabody recovery range.

Free entry, open to all. Come join us 🔥

JAECOO has appointed Alt/Shift/ as its PR agency of record.

Sources close to the matter say the agency is thrilled, the wheels are already in motion, and everyone involved is being incredibly brave about the volume of car puns currently entering the group chat.

This week, the team went full method actor for El Jannah’s latest shoot.

Turns out we will do anything for chicken, chips and Toum 👀

We handle the content. They handle the chicken.

Welcome to the team 🍗

Weekend wrap: here’s what we got up to these past few days ✨

- live cross from for
- hosted Puppy Games with and
- celebrated school holidays with and
- filmed content with
- hosted the activation at Sydney Marathon’s Run Club l

The shifties don’t really do quiet