Brain Potential

Last chance to register for the IAAN Meetup, Saturday 14 March from 10am to 12 midday AEST - please check your area for the correct time.

What an amazing paper is being discussed "Middle managers' experiences of resilience during crises: A Neuropsychotherapy perspective"

Register today and receive the zoom link and paper to read in advance:

IAAN Monthly Meetup - March 2026 These virtual sessions aim to spark connection, collaboration, and knowledge exchange across our global network, as we connect science with practice.

Emotion: The Memory Amplifier

Emotion supercharges memory formation.
When something emotional happens, the amygdala releases stress hormones like adrenaline and cortisol. These chemicals signal the brain that the moment matters, strengthening memory consolidation.

This is why:
• Traumatic events are often unforgettable
• Emotionally charged stories stick better than neutral facts
• You remember how something felt more clearly than exact details

Emotion doesn’t just tag memories—it reshapes how strongly they’re encoded.
For more about how to train your brain every day, read the full article here: https://brainpotential.net/how-the-brain-builds-memories/

Memory Starts with Experience

Every memory begins as an experience: a sound, a smell, a conversation, a moment of joy or fear. These experiences activate sensory systems—vision, hearing, touch, taste, or smell—which send electrical signals racing through the brain.

At this stage, the information is fragile. If the brain did nothing further, the experience would fade almost instantly. What determines whether it sticks? Attention, emotion, repetition, and meaning all play major roles. The brain is selective—it doesn’t store everything, only what seems important.

To find out more about this topic, read the full article here: https://brainpotential.net/how-the-brain-builds-memories/

Neuroscience plays a vital role in everyday life, as the proper functioning of the brain and nervous system is essential for survival.

Our 2026 conference on the Gold Coast, Queensland, will focus on the practical applications, innovations, and research in neuroscience across various disciplines.

Explore our keynote speakers and register today:

2026 IAAN Annual Conference | IAAN Join the 2026 IAAN Annual Conference from Sept 10-12 in Gold Coast, AUS. Connect with experts in neuroscience & book your tickets today!

COVID-19 leaves a lasting mark on the human brain, according to research undertaken by Griffith University

COVID-19 leaves a lasting mark on the human brain - Griffith News COVID-19 does not just affect the respiratory system, but also significantly alters the brain in people who have fully recovered from the infectious

Are you feeling the stress?

The Stress of Christmas
When December rolls around (sometimes even before), do you find yourself agitated, quick-tempered and prone to outbursts at the drop of a hat?

You may not even realise it, but the stress of Christmas could be what’s creating that situation.

So, what is it about Christmas that causes us so much stress and what is happening inside the brain when it happens?

This is what I’m talking about in my latest blog which you can find here: https://brainpotential.net/the-stress-of-christmas

Neuroscience is the scientific study of the nervous system, including the brain, spinal cord, and peripheral nerves, examining its structure, function, development, and behaviours (which include disorders).