Enkindle Group

Everyone reports CTR and impression share like they’re the scoreboard. Neither tells you if a single dollar came back.

Cost-per-conversion and conversion value are the two numbers that connect spend to business outcome. CTR doesn’t appear in either.

What to actually report instead, on the slides.

Fridgy site rebuild almost completed, here’s a look at the new homepage.
Shopify build. No premium theme. Custom html sections.
Something special for one of our oldest and most loyal clients

New custom webflow build for a local biz in Osborne park. Family run business - massive dial down from a product based store not doing much for them into a service based look for premium Reno’s or something like that

Merch control website build - Shopify custom build for a service business wanting to introduce products in due course. Full custom html build, no premium theme needed.
This one speaks for itself, go check them out.

last one hit the hardest