BW Marketing

Likes look good. Sales keep the business moving.

Focus on what actually matters: enquiries, customers and revenue — not just follower counts.

📩 Want marketing built around real business goals? Send us a message.

From ads to websites, content and strategy — we help businesses build a stronger digital presence and grow with purpose.

Our services include Meta Ads, Google Ads, social media management, website development, marketing strategy and content creation.

📩 Need help with your marketing? Send us a message.

We're Black White Marketing — a Perth-based marketing agency helping businesses build stronger brands and grow through effective digital marketing.

From social media to paid advertising, we create strategies designed around real business goals.

📍 Perth-based
📩 Ready to grow? Send us a message.

How Australians consume news is changing. 📱

What stands out to us is that distribution is becoming just as important as the story itself. If people are discovering news while scrolling rather than actively searching for it, media outlets need to think more carefully about how stories are presented, where they appear and how quickly trust is established.

At the same time, the demand for balanced reporting, clearer separation between fact and opinion, diverse perspectives and stronger editorial standards hasn’t disappeared. In an algorithm-driven environment, those standards may matter even more.

Read the full ACMA report here:
https://www.acma.gov.au/articles/2026-08/acma-report-reveals-australians-changing-news-habits?

ACMA report reveals Australians’ changing news habits | ACMA A research report from the ACMA has revealed new insights into how Australian adults access and engage with news.

🇦🇺 Your feed. Your choice?

Australia has proposed new rules that would let social media users choose between algorithm-driven recommendations and posts only from friends and creators they follow.

Platforms would also need to document and regularly assess how they address risks of harm to users.

📌 The proposal is still in draft form and has not yet taken effect.

For brands and creators, this raises a question: what makes your content worth followingand coming back for?

Would you switch off algorithmic recommendations? Tell us below. 👇

Source: [Reuters, 8 September 2026](https://www.reuters.com/business/media-telecom/australia-targets-social-media-algorithms-with-new-user-choice-rules-2026-09-08/)

AUSTRALIA IS CHANGING THE RULES BETWEEN BIG TECH AND LOCAL MEDIA

Australia’s media landscape is shifting again.

New legislation has passed Parliament to push major digital platforms to contribute more to Australian journalism — even if they choose not to make direct commercial deals with news publishers.

For marketers, this is more than a media-industry story. It shows how the relationship between platforms, advertising revenue and content is becoming increasingly regulated.

As platforms like Meta, Google, TikTok and LinkedIn play a bigger role in how Australians discover information, understanding the rules behind these platforms is becoming part of understanding marketing itself.

The takeaway?
Digital marketing doesn’t operate separately from media policy. When the platform changes, the marketing environment changes with it.

Learn more：https://ministers.treasury.gov.au/ministers/daniel-mulino-2025/media-releases/support-australian-journalism-passes-parliament?