The Marketing Room

How do you build a marketing function that connects strategy, operations, and customer experience?
You bring in senior capability like Ilana 😍

We are so excited to welcome Ilana to TMR in Melbourne!

Having held senior marketing and comms leadership roles at Holding Redlich, Worrells, and PKF, Ilana brings a rare blend of commercial acumen, operational discipline, and people-first leadership.

She specialises in taking complex environments and creating clarity, efficiency, and sustained momentum.

Having leaders of Ilana’s calibre embedded directly inside client businesses is what our model is all about!

Welcome to TMR, Ilana ✨

We love seeing our clients make an impact ~ and this year, one of our long-standing clients, Lexus of Perth, is celebrating an incredible milestone: 20 years of supporting Telethon💛

For two decades, Lexus of Perth has proudly supported Telethon7 Perth on and the incredible work it does for children and families across Western Australia.

The Lexus Lottery for Telethon is back for 2026, with one lucky winner taking home a Lexus NX 450h+ Luxury, valued at $96,130.

Tickets are $100, with every dollar raised going directly to Telethon.

We’re incredibly proud to work alongside the Lexus of Perth team and help bring this year’s campaign to life.

Here’s to 20 years of making a difference ~ and hopefully the biggest Lexus Lottery yet.

🎟️ Purchase your tickets at lexusofperth.com.au

Forget collecting business cards. True business growth happens when you build the right environment for real, open conversation 🍷

Recently in Adelaide, we joined forces with York Hamilton and The People Plugin to host an exclusive, agenda-free gathering at Bar Sofia.

By bringing together founders, owners, and senior executives from across different industries, the focus was simple: cut out the formal sales spiel and open doors for one another without expectation.

We love seeing these human-first connections happen in our local communities 🖤

Thank you to everyone who made the time to drop in and share ideas with us.
And stay tuned, Adelaide... more of these gatherings are definitely on the way 🫶🏼

Can AI replace creative leadership?
🤖 vs 💡

Even in an AI-driven era, creativity is under pressure to prove its value, and the biggest strategic decisions still rely heavily on human judgment, taste, and intuition.

Our Singapore BD, Moira, recently attended the Cannes Lions Recap in Singapore, hosted by LIONS in partnership with The Marketing Society, IAA Singapore, and WFA.

The event brought together regional marketing leaders to translate award-winning global work into actionable strategy for brands across Asia and Australia.

Here’s what stood out most:

✨ The focus has shifted from simple vanity metrics to campaigns that move the needle on real business outcomes
✨ While AI accelerates production, sharp strategy and brand narrative still demand human expertise
✨ Regional leaders are stripping away the buzzwords to focus on building authentic, long-term customer trust

Thank you to The Marketing Society for having us at such a valuable discussion 🖤

What does your marketing investment actually buy you? 🤔

When businesses partner with The Marketing Room, they often focus on their embedded Marketing Manager. But one of the biggest risks for solo in-house marketers is working in a silo… it's tough to solve complex market shifts all on your own.

That’s where the TMR network changes the game.

Earlier this week, one of our Marketing Managers was tackling an enquiry challenge for a land development client. Rather than trying to solve it in isolation, she brought it to our internal team channel.

In less than 24 hours, marketers specialising in PR, Google Ads, SEO, and strategy jumped in with actionable solutions.

You aren't just hiring one mind. You get a dedicated senior leader embedded directly in your business, backed by the collective intelligence and multi-industry experience of over 100 senior marketers.

Check out the anonymised thread in the photos below to see how our team collaborates behind the scenes 🫶🏼

A couple of weeks ago, we gathered some of Sydney’s most inspiring female leaders and founders for our very first InHER Circle event 🥂✨

It was an evening packed with genuine connection, brilliant conversation, and a few delightful surprises... like caviar served on chicken nuggets (a crowd favourite!) alongside a private preview of the stunning new Viktoria & Woods spring/summer collection!

A heartfelt thank you to every single woman who joined us on that chilly winter evening, and a huge shoutout to the Vik & Woods team for sharing their beautiful boutique and expertise with us.

Creating spaces for women in business to connect and support each other is at the heart of what we do at TMR, and we’re already counting down to the next gathering 🖤

When the advice is this good, you listen. We are thrilled to formally 'plug' our powerful partnership with the team at Sales Director Central 🤝🏼✨

At TMR, we always say that marketing and sales have to work in perfect lockstep. Marketing gets you in the room, but a strong sales strategy seals the deal.
That’s where JD comes in.

He's been embedded directly with our own leadership team lately, challenging our processes, sharpening our approach, and refining our sales strategy.

And the results have been game-changing.
(Our own business growth is a pretty solid proof point 😉)

But we aren't keeping him all to ourselves! We’ve seen JD deliver that same transformative impact for our clients, helping them build high-performance sales capability and unlock new revenue streams.

If your sales engine needs a tune-up to match your marketing ambition, JD is the partner you need.

Got questions about aligning your sales and marketing?
Drop them in the comments or send us a message 📩

Exciting news for our WA community🥂 Please join us in welcoming our new Marketing Manager, Cat!

Cat’s career spans an incredible mix of sectors, from luxury and fashion in the UK to healthcare, agriculture, and professional services here in Australia.

Beyond her strategic background, Cat brings a wonderfully calm, grounded energy to the team. She’s a strong believer in authentic leadership, collaborative problem-solving, and growing alongside the people around her.

Having previously delivered impact at PwC Australia, Scyne Advisory, and CBH Group, we know she’s going to be a total game-changer for our clients and team over in WA.

Give Cat a warm welcome in the comments below 👇🏽

The TMR model has a hidden superpower…
And it’s our dual-layer leadership ⚡️
 
Behind every embedded Marketing Manager is a senior Business Director providing top-tier strategic oversight, executive alignment, and high-level problem-solving.
 
Case in point… Check out this feedback direct from a client about the strategic support of our Business Director in SA!
 
That’s the real value of the investment: high-level executive direction paired with hands-on ex*****on 🫶🏼