Zephyr Digital

I know the editing queue is meant to show people you’re busy, I get why that feels like good social proof. I just don’t think I’d show my clients the actual backlog 😂

If you’ve told someone their gallery will take 6 weeks and you’re going to deliver it within 6 weeks, she has everything she needs to know. She can go away, get on with her life and be excited for the email.

The second you tell her she’s number 14, she has something completely new to pay attention to, photographers do this with “busy” content quite a lot.

You’re trying to show people that business is going really fu***ng well, but you end up showing them how much work you currently have sitting there waiting to be done.

I’d rather use that space to show people WHY you have that much work. Let me see all these people choosing you and understand why I’d want to be one of them!!!!

Your current clients already know when their photos are due, If something changes, tell them directly.

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imagine losing a $900 booking because she was busy deleting her 47th Princess Polly email of the day 😂

anyway, check your enquiry process and remember there are no rules to this xx

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School holidays + running a business + trying to remember you’re also apparently meant to be a content creator is a fu***ng combo 😂

So I made this for the days where you know you should probably post something, but every idea feels like it requires way more brain power than you currently have available 🤪

Godspeed gals x

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The funny thing is, I probably could make The Zephyr Method much easier to sell if I just told photographers exactly what to do.

Follow my exact strategy and you too can build a successful photography business ✨

People fu***ng LOVE certainty.

The problem is I don’t believe I can give you that without knowing what is actually happening in your business.

You can come into Zephyr convinced you need more enquiries and we might discover you’re already getting plenty. They’re disappearing somewhere between enquiry and booking.

You can come in wanting to raise your prices and we might work out that, at the number of sessions you actually want to photograph, your current average client spend already gets you where you want to go.

You can come in thinking you need to post more and realise you’ve spent the last six months getting increasingly good at making content other photographers love while barely giving the person who might actually book you a reason to give a s**t.

Or you might genuinely need more enquiries, higher prices or more content.

I don’t fu***ng know yet, and that is kind of the whole point.

The Zephyr Method is where I teach you how to look at your own business properly, while I’m there to help you work through the actual decisions you’re making.

Because three months with me is useful, Being able to look at your business six months later when bookings suddenly go quiet and having some fu***ng idea what to investigate before you panic-launch minis is considerably more useful.

The Zephyr Method is $1,200 upfront or $400 a month for three months.

If you want another person to hand you more photography business rules, genuinely, don’t buy it.

If you want to become much fu***ng better at running your own business, that’s what I built it for 🔥

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I actually understand not wanting to spend your entire fu***ng life making content, I don’t either!!!!!

I don’t want every coffee to become B-roll, I don’t want to spend four hours editing a 12-second Reel, I don’t think photographers need to post seven days a week, jump on every trend or turn themselves into influencers to have successful businesses.

But I do think we’ve started lumping all of that together with the very normal job of telling people our businesses exist.

Because if you want most of your work to come through word of mouth and referrals, amazing!! You can build around that.

If you want to use SEO, ads, networking, venues, vendors or partnerships to bring people in, also amazing.

But if part of your plan is “I want people who don’t currently know me to discover me on Instagram” then being angry that you have to put things on Instagram is a VERY difficult business model 😂

Instead of thinking, “Do I have to become a content creator?”

Why don’t you think about “Where do I actually expect my next 30 clients to come from?

👉 How are those people going to find me?
👉 What will they see when they do?
👉 What will help them work out whether I’m the photographer they want?
👉 How much time am I actually willing to spend making that happen?

you might not need more reels, maybe Instagram doesn’t even need to be your biggest source of business????

But if you want strangers on the internet to become clients, at some point you have to give the strangers something to fu***ng find.

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I’d get VERY nosy about the little warnings people give you before they book 😂 “my kids are feral”, “my husband hates photos”, “our house is tiny”, “I’m so awkward in front of a camera.”

because they’re basically telling you what they think needs to go right for your photography to work on THEM.

and if you keep hearing the same s**t, I’d stop reassuring people in DMs and start showing them what actually happens when it happens. give me the feral kid AND the fu***ng photos 😂

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some of your best work probably looks like you barely did anything at all 😂 which is great for the photo, slightly less great if nobody ever sees how much YOU did to get everyone there.

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people can LOVE your work and still have absolutely no fu***ng idea how their family gets from “we’re awkward and our kids are feral” to THAT 😂 show them the bit their imagination is currently filling in.

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your clients probably aren’t magically good at photos 😂 YOU are good at getting people who feel awkward as f**k to look like they aren’t. might be worth actually letting people see that part!!!!

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