Strong By Rucci
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Helping people 40+ get stronger with personalised online coaching and real accountability.
๐ Perth based | ๐ป Coaching worldwide
๐๏ธ Personalised training | Expert feedback
โญ Proven results | Coaching since 2012
๐ฌ DM COACHME to get started
15/09/2026
๐โ๐ ๐๐ข๐ข๐๐๐ก๐ ๐๐ข๐ฅ ๐ฏ ๐ฃ๐๐ข๐ฃ๐๐ ๐๐๐๐ ๐ฐ๐ฌ+ ๐ช
People who want to get stronger after 40 โ without building their entire life around the gym.
Maybe youโve noticed things are a little different now.
๐ You donโt recover like you did at 25.
๐ Your knees, back or shoulders sometimes dictate what you can and canโt do.
๐ Work, family and life make it harder to train consistently.
๐ Youโve started and stopped more times than youโd like to admit.
๐ You know you should be getting stronger โ but youโre not sure what training actually makes sense for you anymore.
Hereโs the thingโฆ
๐ง๐ฅ๐๐๐ก๐๐ก๐ ๐๐๐ง๐๐ฅ ๐ฐ๐ฌ ๐๐ฆ ๐๐๐๐๐๐ฅ๐๐ก๐ง.
๐๐๐ ๐๐ต๐ฎ๐ ๐ฑ๐ผ๐ฒ๐๐ปโ๐ ๐บ๐ฒ๐ฎ๐ป ๐น๐ผ๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐๐๐ฎ๐ป๐ฑ๐ฎ๐ฟ๐ฑ๐.
You donโt need to be wrapped in cotton wool.
You donโt need some watered-down โolder adultโ workout.
And you definitely donโt need to smash yourself six days a week just to prove youโre still capable.
You need training that is appropriate, progressive, recoverable and built around YOUR life.
Thatโs exactly what my 40+ Strength Coaching is designed to do.
โ
Personalised programming built around your body, goals, experience and schedule
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Technique feedback so you know youโre training properly
โ
Weekly accountability to stop the startโstop cycle
โ
Ongoing adjustments when life, injuries or circumstances change
โ
Direct access to me as your coach
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A clear plan so you can stop second-guessing what you should be doing
๐ก๐ผ ๐ณ๐ฎ๐ฑ๐.
๐ก๐ผ ๐ฐ๐ผ๐ผ๐ธ๐ถ๐ฒ-๐ฐ๐๐๐๐ฒ๐ฟ ๐ฝ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐.
๐ก๐ผ ๐ด๐ฒ๐ป๐ฒ๐ฟ๐ถ๐ฐ ๐๐ฒ๐บ๐ฝ๐น๐ฎ๐๐ฒ๐.
Just structured training, honest feedback and proper accountability.
Iโm opening up 3 coaching spots for people 40+ who are ready to stop starting over and start building strength they can actually maintain.
If that sounds like you, have a look at the full details and complete the short application here ๐
๐ https://www.strongbyrucci.com/strength-coaching-over-40
๐ฌ๐ผ๐โ๐ฟ๐ฒ ๐ป๐ผ๐ ๐๐ผ๐ผ ๐ผ๐น๐ฑ ๐๐ผ ๐ด๐ฒ๐ ๐๐๐ฟ๐ผ๐ป๐ด๐ฒ๐ฟ.
You just need a smarter way to do it.
โ Dan
Strong By Rucci
Get Stronger After 40 | Strong By Rucci Personalised online strength coaching built around your goals, body, schedule and real lifeโwith expert feedback and proper accountability.
Lifting weights isnโt inherently bad for your joints. Doing too much too soon, using unsuitable exercises or ignoring what your body is telling you can cause problems.
Properly managed resistance training can help build stronger muscles and improve your physical capacity. The goal isnโt to avoid loading your bodyโitโs to load it intelligently.
If you want help, click the link below (or link in bio):
https://www.strongbyrucci.com/strength-coaching-over-40
โPeople tell me they need to get a little fitter before they start strength coaching. Thatโs like saying you need to get better at swimming before taking swimming lessons.
You donโt prepare for training by avoiding training. You begin at a level that suits your current ability, and the process itself helps you become fitter and stronger.โ
If you want help, click the link below (or link in bio):
https://www.strongbyrucci.com/strength-coaching-over-40
๐๐ก๐ข๐ช๐๐ก๐ ๐ช๐๐๐ง ๐ง๐ข ๐๐ข ๐๐ข๐๐ฆ๐กโ๐ง ๐ ๐๐๐ก ๐ฌ๐ข๐จ ๐ก๐๐ฉ๐๐ฅ ๐ก๐๐๐ ๐ฆ๐จ๐ฃ๐ฃ๐ข๐ฅ๐ง ๐ง๐ข ๐๐ข ๐๐ง.
Jason is 55 years old and a personal trainer himselfโbut he still understands the value of having his own coach.
Not because he lacks knowledge.
Because coaching provides structure, accountability, support and an objective set of eyes. It takes away the guesswork and ensures his training continues moving in the right direction.
Jason has dealt with knee-related issues for a long time. We donโt ignore them, but we also donโt allow them to become a reason to stop training.
We adjust where needed, work around the problem and keep him under the barโbecause staying strong becomes even more important as we get older.
In this video, Jason is deadlifting ๐ญ๐ฏ๐ฌ๐ธ๐ด ร ๐ฑ.
And this wasnโt one big effort for the camera. He completed ๐ฏ ๐ณ๐๐น๐น ๐๐ฒ๐๐.
๐๐ ๐ฑ๐ฑ, ๐๐ต๐ฒ ๐ด๐ผ๐ฎ๐น ๐ถ๐๐ปโ๐ ๐๐ผ ๐๐ฟ๐ฎ๐ถ๐ป ๐ฟ๐ฒ๐ฐ๐ธ๐น๐ฒ๐๐๐น๐. ๐๐โ๐ ๐๐ผ ๐๐ฟ๐ฎ๐ถ๐ป ๐ถ๐ป๐๐ฒ๐น๐น๐ถ๐ด๐ฒ๐ป๐๐น๐, ๐ฐ๐ผ๐ป๐๐ถ๐๐๐ฒ๐ป๐๐น๐ ๐ฎ๐ป๐ฑ ๐๐ถ๐๐ต ๐ฝ๐๐ฟ๐ฝ๐ผ๐๐ฒ.
If youโre over 40 and want personalised coaching that works around your limitations while helping you remain strong and capable, check out the link in my bio or visit:
https://www.strongbyrucci.com/strength-coaching-over-40
Being over 40 doesnโt mean you should wake up hurting every day and simply accept that this is your life now.
Pain can have many causes, but avoiding movement forever is rarely a complete solution. Get it assessed, find movements you can tolerate and gradually rebuild your capacity instead of surrendering to it.
If you want help working around your injuries, click the link below (or link in bio):
https://www.strongbyrucci.com/strength-coaching-over-40
๐ ๐๐ข๐กโ๐ง ๐๐จ๐ฆ๐ง ๐๐ข๐๐๐ ๐ฆ๐ง๐ฅ๐๐ก๐๐ง๐ ๐๐๐ง๐๐ฅ ๐ฐ๐ฌโ๐ ๐๐๐ฉ๐ ๐๐ง.
110kg ร 5 on the bench press at a current bodyweight of 92kg. ๐ช
Sharing my clientsโ progress is important, but I also believe people should see that Iโm still doing the work myself.
Iโm in my late 40s. I still train hard, chase progress and hold myself accountable to the same standards I expect from the people I coach.
Does recovery require more attention after 40? Yes.
Does your training need to be structured intelligently? Absolutely.
Does getting older mean you should stop challenging yourself, avoid heavy weights and accept becoming weaker?
๐ก๐ผ๐ ๐ฎ ๐ฐ๐ต๐ฎ๐ป๐ฐ๐ฒ.
Training after 40 isnโt about pretending youโre 20. Itโs about building a strong, capable body that continues serving you for decades to come.
๐ฆ๐๐ฟ๐ผ๐ป๐ด ๐ฑ๐ผ๐ฒ๐๐ปโ๐ ๐ต๐ฎ๐๐ฒ ๐ฎ๐ป ๐ฒ๐
๐ฝ๐ถ๐ฟ๐ ๐ฑ๐ฎ๐๐ฒ.
If youโre over 40 and want personalised coaching built around your body, goals and real life, check out the link in my bio or visit:
https://www.strongbyrucci.com/strength-coaching-over-40
๐ฌ๐ข๐จ๐ฅ ๐ฆ๐ง๐ฅ๐ข๐ก๐๐๐ฆ๐ง ๐ฌ๐๐๐ฅ๐ฆ ๐๐ข๐กโ๐ง ๐๐๐ฉ๐ ๐ง๐ข ๐๐ ๐๐๐๐๐ก๐ ๐ฌ๐ข๐จ.
Rob is ๐ฐ๐ต ๐๐ฒ๐ฎ๐ฟ๐ ๐ผ๐น๐ฑ, has lost ๐ญ๐ณ๐ธ๐ด since we started working together and has now deadlifted ๐ญ๐ฑ๐ฌ๐ธ๐ด ร ๐ฏ. ๐ช
When we first started, 150kg wouldnโt even leave the floor.
Now heโs repping it.
This is what can happen after 40 when you stop chasing quick fixes and commit to becoming stronger over the long term.
Robโs progress wasnโt built through perfect weeks or endless motivation. It came from following a plan, staying patient and consistently turning upโeven when life wasnโt perfectly organised.
Being over 40 doesnโt mean accepting that youโll become weaker, less capable and further away from the person you want to be.
๐ฌ๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐๐ถ๐น๐น ๐น๐ผ๐๐ฒ ๐๐ฒ๐ถ๐ด๐ต๐.
๐ฌ๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐๐ถ๐น๐น ๐ฏ๐๐ถ๐น๐ฑ ๐๐ฒ๐ฟ๐ถ๐ผ๐๐ ๐๐๐ฟ๐ฒ๐ป๐ด๐๐ต.
๐ฌ๐ผ๐ ๐ฐ๐ฎ๐ป ๐๐๐ถ๐น๐น ๐ฏ๐ฒ๐ฐ๐ผ๐บ๐ฒ ๐ฏ๐ฒ๐๐๐ฒ๐ฟ ๐๐ต๐ฎ๐ป ๐๐ผ๐ ๐๐ฒ๐ฟ๐ฒ ๐ญ๐ฌ ๐๐ฒ๐ฎ๐ฟ๐ ๐ฎ๐ด๐ผ.
If youโre over 40 and ready to find out what youโre still capable of, check out the ๐น๐ถ๐ป๐ธ ๐ถ๐ป ๐บ๐ ๐ฏ๐ถ๐ผ or visit:
https://www.strongbyrucci.com/strength-coaching-over-40
๐ฆ๐ข๐ ๐ ๐ฃ๐๐ ๐ ๐๐๐ก ๐ ๐ข๐ฅ๐ ๐ง๐๐๐ก ๐ง๐๐ ๐ก๐จ๐ ๐๐๐ฅ ๐ข๐ก ๐ง๐๐ ๐๐๐ฅ.
Scott has just hit a new bench press 2RM PBโ๐ญ๐ญ๐ฑ๐ธ๐ด ร ๐ฎ at around 83kg bodyweight. Thatโs nearly 1.4 times his bodyweight for two reps. ๐ช
But what Iโm most proud of isnโt only the lift.
This PB represents every ordinary session he completed when nobody was watching. The days he felt strong, the days he didnโt, and all the weeks where he simply kept turning up and doing the work.
Scottโs progress hasnโt come from shortcuts or relying on motivation. Itโs the result of consistency applied over a long period of time.
๐ ๐ผ๐บ๐ฒ๐ป๐๐ ๐น๐ถ๐ธ๐ฒ ๐๐ต๐ถ๐ ๐ฎ๐ฟ๐ฒ ๐ฒ๐ฎ๐ฟ๐ป๐ฒ๐ฑ ๐น๐ผ๐ป๐ด ๐ฏ๐ฒ๐ณ๐ผ๐ฟ๐ฒ ๐๐ต๐ฒ ๐ฏ๐ฎ๐ฟ ๐น๐ฒ๐ฎ๐๐ฒ๐ ๐๐ต๐ฒ ๐ฟ๐ฎ๐ฐ๐ธ.
If you want to discover what your own consistency could build, comment COACHME and Iโll send you the coaching details.
31/08/2026
Join my team of savages ! Comment COACHME for the info or send me a message.
They donโt need to max out every week to prove theyโre strong.
They understand that strength is built through quality reps, repeatable technique, smart loading, and training that allows them to recover and come back stronger.
If every session turns into a test, eventually progress stalls.
Thatโs where good coaching matters.
Iโll help you train hard, train smart, and actually build strength instead of constantly guessing.
Comment ๐๐๐๐๐๐๐ and Iโll send you the details.
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