Strong By Rucci

Strong By Rucci

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Helping people 40+ get stronger with personalised online coaching and real accountability.

๐Ÿ“ Perth based | ๐Ÿ’ป Coaching worldwide
๐Ÿ‹๏ธ Personalised training | Expert feedback
โญ Proven results | Coaching since 2012
๐Ÿ’ฌ DM COACHME to get started

Get Stronger After 40 | Strong By Rucci 15/09/2026

๐—œโ€™๐—  ๐—Ÿ๐—ข๐—ข๐—ž๐—œ๐—ก๐—š ๐—™๐—ข๐—ฅ ๐Ÿฏ ๐—ฃ๐—˜๐—ข๐—ฃ๐—Ÿ๐—˜ ๐—”๐—š๐—˜๐—— ๐Ÿฐ๐Ÿฌ+ ๐Ÿ’ช

People who want to get stronger after 40 โ€” without building their entire life around the gym.

Maybe youโ€™ve noticed things are a little different now.

๐Ÿ‘‰ You donโ€™t recover like you did at 25.

๐Ÿ‘‰ Your knees, back or shoulders sometimes dictate what you can and canโ€™t do.

๐Ÿ‘‰ Work, family and life make it harder to train consistently.

๐Ÿ‘‰ Youโ€™ve started and stopped more times than youโ€™d like to admit.

๐Ÿ‘‰ You know you should be getting stronger โ€” but youโ€™re not sure what training actually makes sense for you anymore.

Hereโ€™s the thingโ€ฆ

๐—ง๐—ฅ๐—”๐—œ๐—ก๐—œ๐—ก๐—š ๐—”๐—™๐—ง๐—˜๐—ฅ ๐Ÿฐ๐Ÿฌ ๐—œ๐—ฆ ๐——๐—œ๐—™๐—™๐—˜๐—ฅ๐—˜๐—ก๐—ง.

๐—•๐˜‚๐˜ ๐˜๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ปโ€™๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป ๐—น๐—ผ๐˜„๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ฎ๐—ฟ๐—ฑ๐˜€.

You donโ€™t need to be wrapped in cotton wool.

You donโ€™t need some watered-down โ€œolder adultโ€ workout.

And you definitely donโ€™t need to smash yourself six days a week just to prove youโ€™re still capable.

You need training that is appropriate, progressive, recoverable and built around YOUR life.

Thatโ€™s exactly what my 40+ Strength Coaching is designed to do.

โœ… Personalised programming built around your body, goals, experience and schedule
โœ… Technique feedback so you know youโ€™re training properly
โœ… Weekly accountability to stop the startโ€“stop cycle
โœ… Ongoing adjustments when life, injuries or circumstances change
โœ… Direct access to me as your coach
โœ… A clear plan so you can stop second-guessing what you should be doing

๐—ก๐—ผ ๐—ณ๐—ฎ๐—ฑ๐˜€.
๐—ก๐—ผ ๐—ฐ๐—ผ๐—ผ๐—ธ๐—ถ๐—ฒ-๐—ฐ๐˜‚๐˜๐˜๐—ฒ๐—ฟ ๐—ฝ๐—ฟ๐—ผ๐—ด๐—ฟ๐—ฎ๐—บ๐˜€.
๐—ก๐—ผ ๐—ด๐—ฒ๐—ป๐—ฒ๐—ฟ๐—ถ๐—ฐ ๐˜๐—ฒ๐—บ๐—ฝ๐—น๐—ฎ๐˜๐—ฒ๐˜€.

Just structured training, honest feedback and proper accountability.

Iโ€™m opening up 3 coaching spots for people 40+ who are ready to stop starting over and start building strength they can actually maintain.

If that sounds like you, have a look at the full details and complete the short application here ๐Ÿ‘‡

๐Ÿ”— https://www.strongbyrucci.com/strength-coaching-over-40

๐—ฌ๐—ผ๐˜‚โ€™๐—ฟ๐—ฒ ๐—ป๐—ผ๐˜ ๐˜๐—ผ๐—ผ ๐—ผ๐—น๐—ฑ ๐˜๐—ผ ๐—ด๐—ฒ๐˜ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด๐—ฒ๐—ฟ.

You just need a smarter way to do it.

โ€” Dan
Strong By Rucci

Get Stronger After 40 | Strong By Rucci Personalised online strength coaching built around your goals, body, schedule and real lifeโ€”with expert feedback and proper accountability.

14/09/2026

Lifting weights isnโ€™t inherently bad for your joints. Doing too much too soon, using unsuitable exercises or ignoring what your body is telling you can cause problems.

Properly managed resistance training can help build stronger muscles and improve your physical capacity. The goal isnโ€™t to avoid loading your bodyโ€”itโ€™s to load it intelligently.

If you want help, click the link below (or link in bio):
https://www.strongbyrucci.com/strength-coaching-over-40

13/09/2026

โ€œPeople tell me they need to get a little fitter before they start strength coaching. Thatโ€™s like saying you need to get better at swimming before taking swimming lessons.

You donโ€™t prepare for training by avoiding training. You begin at a level that suits your current ability, and the process itself helps you become fitter and stronger.โ€

If you want help, click the link below (or link in bio):
https://www.strongbyrucci.com/strength-coaching-over-40

08/09/2026

๐—ž๐—ก๐—ข๐—ช๐—œ๐—ก๐—š ๐—ช๐—›๐—”๐—ง ๐—ง๐—ข ๐——๐—ข ๐——๐—ข๐—˜๐—ฆ๐—กโ€™๐—ง ๐— ๐—˜๐—”๐—ก ๐—ฌ๐—ข๐—จ ๐—ก๐—˜๐—ฉ๐—˜๐—ฅ ๐—ก๐—˜๐—˜๐—— ๐—ฆ๐—จ๐—ฃ๐—ฃ๐—ข๐—ฅ๐—ง ๐—ง๐—ข ๐——๐—ข ๐—œ๐—ง.

Jason is 55 years old and a personal trainer himselfโ€”but he still understands the value of having his own coach.

Not because he lacks knowledge.

Because coaching provides structure, accountability, support and an objective set of eyes. It takes away the guesswork and ensures his training continues moving in the right direction.

Jason has dealt with knee-related issues for a long time. We donโ€™t ignore them, but we also donโ€™t allow them to become a reason to stop training.

We adjust where needed, work around the problem and keep him under the barโ€”because staying strong becomes even more important as we get older.

In this video, Jason is deadlifting ๐Ÿญ๐Ÿฏ๐Ÿฌ๐—ธ๐—ด ร— ๐Ÿฑ.

And this wasnโ€™t one big effort for the camera. He completed ๐Ÿฏ ๐—ณ๐˜‚๐—น๐—น ๐˜€๐—ฒ๐˜๐˜€.

๐—”๐˜ ๐Ÿฑ๐Ÿฑ, ๐˜๐—ต๐—ฒ ๐—ด๐—ผ๐—ฎ๐—น ๐—ถ๐˜€๐—ปโ€™๐˜ ๐˜๐—ผ ๐˜๐—ฟ๐—ฎ๐—ถ๐—ป ๐—ฟ๐—ฒ๐—ฐ๐—ธ๐—น๐—ฒ๐˜€๐˜€๐—น๐˜†. ๐—œ๐˜โ€™๐˜€ ๐˜๐—ผ ๐˜๐—ฟ๐—ฎ๐—ถ๐—ป ๐—ถ๐—ป๐˜๐—ฒ๐—น๐—น๐—ถ๐—ด๐—ฒ๐—ป๐˜๐—น๐˜†, ๐—ฐ๐—ผ๐—ป๐˜€๐—ถ๐˜€๐˜๐—ฒ๐—ป๐˜๐—น๐˜† ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ถ๐˜๐—ต ๐—ฝ๐˜‚๐—ฟ๐—ฝ๐—ผ๐˜€๐—ฒ.

If youโ€™re over 40 and want personalised coaching that works around your limitations while helping you remain strong and capable, check out the link in my bio or visit:

https://www.strongbyrucci.com/strength-coaching-over-40

07/09/2026

Being over 40 doesnโ€™t mean you should wake up hurting every day and simply accept that this is your life now.

Pain can have many causes, but avoiding movement forever is rarely a complete solution. Get it assessed, find movements you can tolerate and gradually rebuild your capacity instead of surrendering to it.

If you want help working around your injuries, click the link below (or link in bio):
https://www.strongbyrucci.com/strength-coaching-over-40

04/09/2026

๐—œ ๐——๐—ข๐—กโ€™๐—ง ๐—๐—จ๐—ฆ๐—ง ๐—–๐—ข๐—”๐—–๐—› ๐—ฆ๐—ง๐—ฅ๐—˜๐—ก๐—š๐—ง๐—› ๐—”๐—™๐—ง๐—˜๐—ฅ ๐Ÿฐ๐Ÿฌโ€”๐—œ ๐—Ÿ๐—œ๐—ฉ๐—˜ ๐—œ๐—ง.

110kg ร— 5 on the bench press at a current bodyweight of 92kg. ๐Ÿ’ช

Sharing my clientsโ€™ progress is important, but I also believe people should see that Iโ€™m still doing the work myself.

Iโ€™m in my late 40s. I still train hard, chase progress and hold myself accountable to the same standards I expect from the people I coach.

Does recovery require more attention after 40? Yes.

Does your training need to be structured intelligently? Absolutely.

Does getting older mean you should stop challenging yourself, avoid heavy weights and accept becoming weaker?

๐—ก๐—ผ๐˜ ๐—ฎ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ฐ๐—ฒ.

Training after 40 isnโ€™t about pretending youโ€™re 20. Itโ€™s about building a strong, capable body that continues serving you for decades to come.

๐—ฆ๐˜๐—ฟ๐—ผ๐—ป๐—ด ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ปโ€™๐˜ ๐—ต๐—ฎ๐˜ƒ๐—ฒ ๐—ฎ๐—ป ๐—ฒ๐˜…๐—ฝ๐—ถ๐—ฟ๐˜† ๐—ฑ๐—ฎ๐˜๐—ฒ.

If youโ€™re over 40 and want personalised coaching built around your body, goals and real life, check out the link in my bio or visit:

https://www.strongbyrucci.com/strength-coaching-over-40

03/09/2026

๐—ฌ๐—ข๐—จ๐—ฅ ๐—ฆ๐—ง๐—ฅ๐—ข๐—ก๐—š๐—˜๐—ฆ๐—ง ๐—ฌ๐—˜๐—”๐—ฅ๐—ฆ ๐——๐—ข๐—กโ€™๐—ง ๐—›๐—”๐—ฉ๐—˜ ๐—ง๐—ข ๐—•๐—˜ ๐—•๐—˜๐—›๐—œ๐—ก๐—— ๐—ฌ๐—ข๐—จ.

Rob is ๐Ÿฐ๐Ÿต ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ผ๐—น๐—ฑ, has lost ๐Ÿญ๐Ÿณ๐—ธ๐—ด since we started working together and has now deadlifted ๐Ÿญ๐Ÿฑ๐Ÿฌ๐—ธ๐—ด ร— ๐Ÿฏ. ๐Ÿ’ช

When we first started, 150kg wouldnโ€™t even leave the floor.

Now heโ€™s repping it.

This is what can happen after 40 when you stop chasing quick fixes and commit to becoming stronger over the long term.

Robโ€™s progress wasnโ€™t built through perfect weeks or endless motivation. It came from following a plan, staying patient and consistently turning upโ€”even when life wasnโ€™t perfectly organised.

Being over 40 doesnโ€™t mean accepting that youโ€™ll become weaker, less capable and further away from the person you want to be.

๐—ฌ๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐˜€๐˜๐—ถ๐—น๐—น ๐—น๐—ผ๐˜€๐—ฒ ๐˜„๐—ฒ๐—ถ๐—ด๐—ต๐˜.
๐—ฌ๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐˜€๐˜๐—ถ๐—น๐—น ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ ๐˜€๐—ฒ๐—ฟ๐—ถ๐—ผ๐˜‚๐˜€ ๐˜€๐˜๐—ฟ๐—ฒ๐—ป๐—ด๐˜๐—ต.
๐—ฌ๐—ผ๐˜‚ ๐—ฐ๐—ฎ๐—ป ๐˜€๐˜๐—ถ๐—น๐—น ๐—ฏ๐—ฒ๐—ฐ๐—ผ๐—บ๐—ฒ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ ๐˜๐—ต๐—ฎ๐—ป ๐˜†๐—ผ๐˜‚ ๐˜„๐—ฒ๐—ฟ๐—ฒ ๐Ÿญ๐Ÿฌ ๐˜†๐—ฒ๐—ฎ๐—ฟ๐˜€ ๐—ฎ๐—ด๐—ผ.

If youโ€™re over 40 and ready to find out what youโ€™re still capable of, check out the ๐—น๐—ถ๐—ป๐—ธ ๐—ถ๐—ป ๐—บ๐˜† ๐—ฏ๐—ถ๐—ผ or visit:

https://www.strongbyrucci.com/strength-coaching-over-40

01/09/2026

๐—ฆ๐—ข๐— ๐—˜ ๐—ฃ๐—•๐˜€ ๐— ๐—˜๐—”๐—ก ๐— ๐—ข๐—ฅ๐—˜ ๐—ง๐—›๐—”๐—ก ๐—ง๐—›๐—˜ ๐—ก๐—จ๐— ๐—•๐—˜๐—ฅ ๐—ข๐—ก ๐—ง๐—›๐—˜ ๐—•๐—”๐—ฅ.

Scott has just hit a new bench press 2RM PBโ€”๐Ÿญ๐Ÿญ๐Ÿฑ๐—ธ๐—ด ร— ๐Ÿฎ at around 83kg bodyweight. Thatโ€™s nearly 1.4 times his bodyweight for two reps. ๐Ÿ’ช

But what Iโ€™m most proud of isnโ€™t only the lift.

This PB represents every ordinary session he completed when nobody was watching. The days he felt strong, the days he didnโ€™t, and all the weeks where he simply kept turning up and doing the work.

Scottโ€™s progress hasnโ€™t come from shortcuts or relying on motivation. Itโ€™s the result of consistency applied over a long period of time.

๐— ๐—ผ๐—บ๐—ฒ๐—ป๐˜๐˜€ ๐—น๐—ถ๐—ธ๐—ฒ ๐˜๐—ต๐—ถ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฑ ๐—น๐—ผ๐—ป๐—ด ๐—ฏ๐—ฒ๐—ณ๐—ผ๐—ฟ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฎ๐—ฟ ๐—น๐—ฒ๐—ฎ๐˜ƒ๐—ฒ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฎ๐—ฐ๐—ธ.

If you want to discover what your own consistency could build, comment COACHME and Iโ€™ll send you the coaching details.

31/08/2026

Join my team of savages ! Comment COACHME for the info or send me a message.

03/06/2026

They donโ€™t need to max out every week to prove theyโ€™re strong.

They understand that strength is built through quality reps, repeatable technique, smart loading, and training that allows them to recover and come back stronger.

If every session turns into a test, eventually progress stalls.

Thatโ€™s where good coaching matters.

Iโ€™ll help you train hard, train smart, and actually build strength instead of constantly guessing.

Comment ๐‚๐Ž๐€๐‚๐‡๐Œ๐„ and Iโ€™ll send you the details.

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