Pretty Soon

P–S® R&D :::: PUMA x BMW M Motorsport Art Car Capsule Collection by Cao Fei

With Art Car #18, Cao Fei played with light as the bridge between physical and virtual worlds.

Our R&D for the campaign visuals started in the same place, repurposing re-lighting tools to develop a custom light treatment that pulls studio photography into the artist’s virtual world.

GODT: The Science of Personalized Wellness

In 2024, Pretty–Soon® was approached to help shape the identity of a new wellness platform centred around personalisation.

We built an identity system with an elevated but inviting feel, anchored by a tight grid, refined art direction, and custom motion behaviours. We also developed a bespoke framework, inspired by river stones, and designed to make personal progress visible.

Unfortunately, the brand never made it to market.
Here’s a look at what might have been 👀

A Pretty–Soon® Thing

Creative Direction:
Strategy, Copy: .today
Creative Team: .au, .souvanthalisith, .macmillan
Wordmark Refinement:
Case Study: bysienazadro

Type:
Neue Haas Grotesk: Christian Schwartz, Max Miedinger
Gaisyr Mono:

More details from our recent rebrand of .music⁠
⁠Featuring a custom cut of Diatype by ◼️

Strategy, Brand Identity, Digital Design, Motion⁠
— Pretty–Soon®

Netflix x Puma — Formula 1: Drive To Survive⁠
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A peek under the hood of our experimental 3D, motion and AI work for Puma’s Formula 1: Drive To Survive capsule campaign 🛠️ ⁠
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Creative Direction ⁠
Design Direction .souvanthalisith⁠
Creative Technologist .au⁠
3D & Motion ⁠
3D Model ⁠
3D Texturing .xyz⁠
Music & Sound

Pretty–Soon® x Make Good®⁠
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Pre-launch campaign for a new vision of classic footwear, featuring good friends doing good things 🔀🔀🔀 @1.800.lina ⁠
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3D by .art

Pretty–Soon® x Make Good®

Pre-launch campaign for a new vision of classic footwear, featuring good friends doing good things 🔀🔀🔀 @1.800.lina

We’ve got 50 pairs of their first silhouette to give away – apply for yours via the link in bio.

Entries close midnight EST tonight!

Lucid Green x Idealism — ‘Unsaid’⁠
An @823 thing 🎶⁠
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The latest LP release from our friends & is an unsent dedication to times shared, thoughts held and memories made. The soundtrack to what could have been. Everything left unsaid 💌. From the vinyl packaging being designed to look like a letter that never found its destination to our postcard-like visualisers for the singles, every element of the creative is soaked in sentimentality.⁠
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A really special collaboration with  and her collection of found ephemera - spanning postage stamps, torn receipts, train tickets - and custom stickers. These were used and adapted across the vinyls, single artworks and the Japanese release of the album on CD.⁠
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Creative direction: ⁠
Design Direction: .souvanthalisith⁠
Design: ⁠
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Artists: ⁠
Released: + ⁠
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Postcard Videos: .lattimore , , ,

A$AP Rocky x Puma – Mostro 3.D Campaign
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IT CAME FROM OUTER SPACE🛸⁠ Inspired by classic sci-fi horror movie vernacular, we imagined an extraterrestrial swarm from beyond for this limited edition drop.⁠
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Pretty–Soon®⁠
Creative Direction: ⁠
Design Direction: .souvanthalisith⁠
Design: .norman⁠
3D: .galley⁠
Producer: ⁠
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