Previously Hers
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Curated secondhand designer. Authentic luxury made accessible.
UNDERRATED ICONS ✨
This week’s underrated icon? These Christian Louboutin pumps. 💙🩷
The blue-to-pink ombré, signature red sole and iconic spike detailing make these such a standout pair. They’re bold, fun and surprisingly wearable thanks to the comfortable kitten-height heel.
✨ Size 37.5 (best fits an Australian 6–7)
✨ Beautifully maintained condition
✨ Minor wear to the soles only – the heels themselves are in excellent condition
✨ Includes the original box and dust bag
Use code ICONIC80 for $80 off until next week’s Underrated Icon drops.
Some of the best designer pieces are the ones people overlook.
04/08/2026
POV: You stopped buying bags that everyone else has.
Vintage Gucci > another fast fashion trend.
This little pastel blue beauty is proof that the best finds have already been made… they just need a second owner.
03/08/2026
Nothing in this pic is brand new, and that’s exactly how I like it. The one and only Charlie Smith | Sustainable & Slow Fashion ✨ wearing Déjà vu and Chanel by yours truly ❤️
31/07/2026
Vintage Dior just hits different. 🤎
The kind of bag that somehow makes a simple outfit look like you actually had your life together that morning.
Styled with an incredible look from Déjà vu because mixing pre-loved designer with pre-loved fashion will always be more interesting than buying everything brand new.
Beautiful pieces deserve more than one chapter, and this Dior is proof of that.
If she’s calling your name… don’t think about it for too long. Vintage Dior doesn’t usually wait around. 🤭
UNDERRATED ICONS | Coach 💜
I will forever argue that Coach is one of the most underrated designer brands.
The quality is incredible, they last for years, and the resale prices are still so reasonable compared to a lot of other designers.
This one has beautiful gold hardware, a subtle shimmer finish, and the prettiest lilac lining. She’s roomy enough for all your everyday essentials, making her the perfect everyday or work bag (just not quite big enough for a laptop).
If you’ve been wanting to buy better instead of buying more, pieces like this are exactly why I love pre-loved fashion. Beautiful quality, plenty of life left, and a fraction of the original retail price.
Use ICONIC80 for $80 off before the next Underrated Icon drops. ✨
28/07/2026
Pink Chanel > another black bag. 💅
Because sometimes your wardrobe needs a little personality.
✨ Bag Spotlight ✨
POV: You’ve been looking for the perfect work bag… and she just walked in. 💼❤️
This Gucci tote is giving main character energy.
Burgundy canvas covered in Gucci lettering and pink hearts, crisp white leather handles, and enough room for your entire life. Laptop? ✔️ Water bottle? ✔️ Notebook? ✔️ The 47 random things we all carry around? Also yes.
She’s practical, she’s iconic, and she’ll make every office outfit look 10x more expensive.
Guaranteed authentic.
Shop now via the link in my bio before someone else makes her their new work wife. 🤍
26/07/2026
This bag has already survived 20+ years.
Your SHEIN order won’t survive the wash. 🙊
24/07/2026
There are conversations I think we need to start having.
Not just about fashion, but about overconsumption, the culture of always needing the next trend, and why we’ve normalised buying clothes and accessories that are designed to be thrown away a few weeks later.
I know talking about brands like Temu and SHEIN can be controversial, but I don’t think staying quiet is the answer either.
For me, this has never just been about selling designer bags.
Previously Hers was built because I genuinely believe beautiful things deserve a second life. I wanted to create a business that aligned with my values and my morals, not just what would make the quickest sale.
I want to be on the right side of history. I want to stand up for the things I believe in, even if they’re unpopular. I want to encourage people to buy less, buy better, and think differently about what we consume.
Circular fashion isn’t just a trend to me. It’s something I’m deeply passionate about.
I don’t think it’s hot to mindlessly buy things that are contributing to landfill just because they’re cheap or because TikTok told us we needed them this week.
Style isn’t about chasing every trend. It’s about buying pieces you genuinely love, looking after them, and letting them have a life beyond one owner.
If that makes me a little controversial, I’m okay with that. I’d rather stand for something than stay quiet.
*t
24/07/2026
Your wardrobe called…
It said it’s missing a vintage Fendi.
Luckily, I’ve got just the one. 😉
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Address
Scarborough
Perth, WA
6019