Elephant Alley

after moving to Australia from New Zealand when my youngest daughter was 3 months old, I was soon diagnosed with a mild case of post natal depression. to help myself get back on the road to recovery, I started focusing on turning a vision into a reality. the vision for elephant alley was created when I had my first wee girl in 2012, I was on the search for fun and funky clothes and accessories that were great quality but without the hefty price tag. this proved to be hard! so elephant alley was created - to be the one stop shop for fun and funky affordable quality clothing and accessories for babies and children

all of the collections you find at elephant alley are selected by me - Alexis Lovatt, mummy of two beautiful girls and step mummy to one handsome boy. the items have been tried and tested by me, my children or people I trust so you can shop in confidence knowing the products are great for your little ones