Amanda Davies

Amanda Davies

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Welcome! My team and I believe your business needs to earn big, so you can go big. But we also help you develop into the impactful leader you were born to be.

Depth Psychology | Shadow Work - Guiding you through the underworld & the rise.

šŸ—ļø Turn your inner gold into your life’s work

Awaken the parts you buried beneath conditioning & survival identities - reclaim power, purpose & freedom. I'm Amanda Davies, Psychologist and award-winning business mentor, founder of Light Purpose Living.

āž”ļø Our mission is to serve and support over 1 million purpose-driven, female business leaders across the globe. But here's what a lot of people miss: business growth always starts at the top with you, the Founder. We help you catapult your business using the power of social media, authentic growth strategies and smart marketing. You're here because your business lights you up. You're smart, driven and fiercely committed to creating the success you dream of. You have a clear vision for your life and business. But one thing isn't clear: HOW to get there. That's where we come in.

āž”ļø Clients include: multi-billion dollar global brands with high public visibility; new and emerging female-led start-ups, CEOs and Founders. Featured in:

ā–¶ļø The Times
ā–¶ļø The Guardian
ā–¶ļø The Telegraph
ā–¶ļø Yahoo! Finance
ā–¶ļø The Debrief
ā–¶ļø The Daily Mail
ā–¶ļø Huffington Post
ā–¶ļø Mind Body Green
ā–¶ļø Medium

Awards:

ā–¶ļø Finailst in the National Business Awards UK - new entrepreneur of the year category 2017

ā–¶ļø Winner of the SME Awards in the category of "Leading Business Mentor" 2019

Get Started:

You're welcome to book a Business Design Call with my team and I via the 'Contact Us' button on the cover photo. Talk soon. Amanda

FREE WEBINAR TO GROW & SCALE YOUR ONLINE BUSINESS --> https://joinnow.live/s/zyRf9a

15/09/2026

I’ve noticed a lot of coaches love talking about the shadow like it’s some kind of secret enemy that’s trying to sabotage your life from behind the scenes āš”ļø

Well I have news:

Your shadow isn’t a secret enemy.

šŸ‘‰ Your client’s shadow isn’t a secret enemy either.

As a practitioner, part of our role is to remember the shadow carries hidden aspects of our clients they haven’t learned how to consciously own:

The power they suppress.
The anger they disown.
The ambition they’re afraid to embody.
The voice they learned was too much.

Here’s the other thing…

You’ll know when the shadow is present, because when those qualities can’t be consciously expressed, they will find another way out.

They slip out sideways šŸ•³ļø

Learning to recognise this in our clients completely changes what you see and hear in the room!

… you develop a type of second-sight as you see beneath the presenting issue or story.

Meaning, you can better address what’s actually happening and guide the client towards a better outcome.

šŸ‘‰ This is why your psychological understanding matters as a practitioner.

That behaviour you’re seeing? It may be telling you something the client doesn’t yet have the language to say.

Recognising what’s moving underneath the surface is a game changer.

Want to develop this kind of understanding in your practice?

DM me GUIDE and I’ll send you the curriculum for the next round of the Psychodynamic Coach Academy starting November 9. ✨

13/09/2026

Let’s talk Psychic Inflation šŸŽˆ

It happens when we become overly-identified with the spiritual self…. the conscious, awakened, intuitive, ā€˜higher’ version of who we believe we are.

On one level, this sounds like growth, right?

But unless with temper our ā€˜ascended selves’ with sincere integrative work, the Ego can become very fat, very bloated, very… rotund šŸ˜‰

With this in mind, Jung gives us a more curious question to chew on: what happens to everything that doesn’t fit the image of who we’re becoming?

It slips into the shadow.

Here’s the twist: the shadow may be the most ordinary, human parts of us!

The anger.
The limitations.
The neediness.
The primal urge.
The WILL.
The parts that don’t feel particularly clever or evolved…. That almost feel ā€˜beneath us’.

This is why as grounded practitioners and space holders, we need to understand the terrain of psychic inflation.

We need to discern when a spiritual identity (or any identity for that matter) has begun to organise the psyche of a client.

Because from a psychodynamic perspective, that’s where the work truly begins.

(… and, of course, to notice when we’re doing the same thing) šŸ˜‰

What have you noticed about this?

Let’s discuss in the commentsšŸ‘‡šŸ¼

10/09/2026

The helping professions are about to change…

Perhaps not in the way you think šŸ‘€

Photos from Amanda Davies's post 08/09/2026

All of the spiritually-forward coaches and lightworkers love to talk about ā€œushering in the next evolution in consciousnessā€ as if it’s some kind of future state of humanity.

Well guess what? That evolution is upon us NOW.

The gritty, in-the-trenches work has already begun.

The real question is whether as coaches and practitioners, we are equipped to hold the magnitude of what’s coming down the pipeline.
..

Episode 120 is now live šŸŽ™ļø

Photos from Amanda Davies's post 06/09/2026

This one is for the closet-disruptor.

To become the unshakeable voice of your mission:

:: You have to build the capacity to accept that others *will* project onto you.

:: You have to build tolerance around having eyes on you and being seen.

:: You have to be willing to be judged as odd, or an outcast, or unusual.
..

Shadow Medicine is what builds that capacity.

We start Sept 14th.

DM me the word SHADOW for details.

Photos from Amanda Davies's post 06/09/2026

One of the biggest shifts I ever made?

šŸ‘‰ When I realised that I'd spent most of my life trying to make my power, my mind, and my pointy intuitive edges more palatable.

All these years later, and I still catch myself softening from time to time - a polite smile to diffuse a weird situation. Rounding my shoulders to take up less physical space...

The conditioning runs deeeep in women šŸ•³ļø

But do you want to know the curious thing I've found after working with hundreds of shadow-coded powerhouses?

At their core, inherently powerful people usually *know* the effect of their energy āš”ļø

They've seen it in action from the time they could walk and talk...

Disrupting family secrets.
Disturbing the peace.
Slicing through stories.
Making waves in timelines.
Irreverence and rebelliousness.
Unintentionally intimidating others.

When a part of us has the capacity to change a room, or raise eyebrows at age 7... we quickly learn what's acceptable and what isn't.

šŸ‘‰ That's why personal power is one of the first parts of us to fall unconscious...
.. and so it slips away into the shadow.
.. and we build a pleasing persona around its absence.

We become easier to like.
Easier to understand.
Easier to live with.
Just... easier.

But the power itself? It's still there.

This is what we recover in Shadow Medicine.

We start Sept 14.

02/09/2026

Sometimes the woman who wants to be seen is in conflict with the woman who learned to hide šŸ‘€

Hint: both of these women are you šŸ˜‰

Most people believe that a fear of visibility will be resolved by ā€œpushing throughā€, thinking positive, or simply being more consistent.

But when there’s an internal conflict **underneath** the fear, those strategies rarely get to the root of it.

One part of you wants the visibility, the voice, the šŸ’° and the impact…

Yet another part sneakily has one foot on the brakes…

This is the Shadow of Visibility.

… and it’s exactly where we go inside Shadow Medicine.

A 6-week LIVE journey into Shadow, Story, Soul and embodiment for women ready to become more visible, powerful and fully expressed in their work and life.

Starts 14 September.

Photos from Amanda Davies's post 01/09/2026

When you can't consciously use your power and authority, your Shadow will absolutely use it for you šŸ˜‰

Remember - the Shadow *wants* to be seen.

It *wants* to be integrated.

So sometimes it will reveal itself in twisted, roundabout ways in the hope you'll finally notice it.

Super clever. Super tricksy.

Episode 119 out now.

A xy

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