PinMeTo

This year’s annual summer parties created unforgettable memories, with incredible celebrations in both Malmö and Gdańsk!

Team Malmö enjoyed a relaxing boat ride through the canals, followed by a delicious summer buffet and party in Slottsträdgården. 🚤🌳

Team Gdańsk explored their creative sides with an excellent painting class before winding down and catching up over dinner together. 🎨🍷

Different cities, different activities, but the same wonderful PinMeTo spirit.

Swipe through to see some of our favourite moments from the celebrations! 👉 📸

Your iPhone customers are searching Apple Maps before they visit your store. Are they finding complete, accurate information, or just a pin and a name?
Claimed businesses see 30% more views. Here's what multi-location brands need to know about Apple Business in 2026 👇

Why Apple Business Is Key to Driving Conversion on the Map for Multi-Location Brands | PinMeTo Apple Maps is the default on every iPhone, and claimed businesses get 30% more views. Here's why multi-location brands need to make Apple Business part of their operating model.

AI agents don't browse your website the way people do. They query protocols, read structured data, and invoke tools. If your multi-location site can't respond, the agent recommends a competitor instead.
Our latest guide walks through the four-layer "agent readiness stack" and where to start (the basics take about two hours).

How to Make Your Multi-Location Website Agent-Ready in 2026 | PinMeTo Make your multi-location website discoverable by AI agents. Practical guide to Content Signals, MCP Server Cards, WebMCP, and llms.txt for 2026.

Customers showing up at your door - only to find it closed? That was the reality for Warmteservice before they centralized their location data.
With 85+ stores across the Netherlands, keeping hours and info accurate everywhere was a constant battle. After switching to PinMeTo, they saw a 40% increase in direction clicks and 30% more views across their listings.

Warmteservice Increased Direction Clicks by +40% | PinMeTo Learn how Warmteservice, a Dutch heating equipment supplier with 85+ locations, centralized listings management with PinMeTo and saw +40% direction clicks and +30% total views.

The gap between ranking in Google and getting cited by its AI Overview is widening. For local queries, over 70% of searches now show an AI Overview, and clean, consistent location data decides who gets quoted.
Our latest guide covers what Generative Engine Optimization means for multi-location brands, and the four-pillar framework to build the foundation.

GEO for Multi-Location Brands: The Complete Guide (2026) | PinMeTo Learn how multi-location brands can optimize for AI search with this GEO framework. Actionable steps for AI Overviews, structured data, and local visibility.

One of the highlights from our kickoff last week was recognizing the people who’ve made a real impact across the company this year.

Congrats to this year’s winners:

🏆 PinMeTo:er of the Year — Anna Korzeń
🏆 Customer Success — Kinga Hebel-Sokołowska
🏆 Product — Simon Tenggren
🏆 Sales — Marcin Plewka
🏆 Leader of the Year — Simon Alm Liljevall

⭐ Special Recognition
– Yuliya Klenovitskaya
– Malin Dotevall

Very well deserved 👏

Last week, we finally got the whole team together for our yearly kickoff ✨

A packed day, where we’re going, what we’re building, and workshops run by the people closest to the work.

Then straight to the beach for a team activity (yes, it got competitive🤓), followed by dinner that turned into a full night.

Long-awaited. Well worth it.

Let’s go 🚀

Our Support team spent a few days together recently stepping back from tickets to review how we work and where we can improve. 💫

They aligned on communication standards, shared lessons from complex cases, and synced with Product on what customers are experiencing.

Quiet but important work that helps keep everyday support clearer and more consistent for our customers.

Last week, our onboarding stars Josefine Sahlin Falk and Oliver De Aquino, together with our Head of Partnerships Björn Handell, hosted a working session during APCOA’s marketing conference in London. 🇬🇧

operates 3,000+ locations across 11 markets, and with that many markets involved, consistency is everything. Small daily habits matter more than big one-time efforts, especially when local visibility is at stake.

So the session focused on:
– What “good” actually looks like in Listings, Posts, and Reviews
 – Setting realistic routines market teams can maintain
 – Aligning expectations before

Huge thanks to the APCOA Europe team, especially to Mashhaal Rana and Lawrence Crew for the honest conversations and amazing engagement throughout the day. 💫

2025 at PinMeTo. WOW!

This year brought big moves and momentum from product to people, and everything in between.

🥂 We kicked things off together in Maryhill, and somehow, that same good energy carried through the whole year.

🥂 We made the platform way smarter, launching a number of new AI features and capabilities, upgrading insights, strengthening our APIs, and much more.

🥂 We welcomed quite a few amazing new colleagues who made the team even stronger.

🥂 We renovated our Polish office, ran through the streets of Malmö, mixed cocktails in Gdańsk, and had one of the sunniest summer beach days in Sweden.

2025 was full, in the best possible way. Thanks to everyone who made it what it was.

2026, so many great things are coming, let’s go! 🌟