Fresh Connection

We’re going back to Madrid for FRUIT ATTRACTION 2026!

It’s an annual tradition, and we’re looking forward to meeting you again.

Come and visit us at stand 4D21, where we’ll be sharing a stand with Port of Antwerp-Bruges.

We’d love to meet you in person, so get in touch to schedule a meeting!

See you in Madrid!

Pineapple might just be the most beautiful fruit!

With its impressive crown and vibrant green and yellow colours, the pineapple certainly stands out. But that unique shape also makes it a little more challenging to handle.

At Fresh Connection, we have the expertise to transport and store pineapples under the right conditions, helping them arrive at their destination in the best possible condition.

During transport and storage, we keep our pineapples at around 8°C to maintain their quality.

But what happens once you bring one home?

Unlike bananas, pineapples are harvested when they are ripe, so they don’t need to ripen further after purchase. For the best quality, keep a whole pineapple at room temperature in a cool, shady place. Once cut, it’s best to store it in the fridge.

From our cold store to your kitchen, we make sure every pineapple is ready to be enjoyed!

The end of a hot and dry summer.

The past months have brought high temperatures and long periods of drought to Belgium.

According to the Royal Meteorological Institute of Belgium, the summer of 2026 could go down as the hottest summer since measurements began in 1833.

The extreme weather is having a significant impact on fruit cultivation, such as apples and pears.

The sector expects apple production to be around 22% below the average, while pear production is forecast to be 7% below average.

Sunburn, hailstorms and drought are among the main factors affecting this year’s harvest.

Prices will increase and at the same time, the fruit is expected to be smaller than usual, but apples and pears will also be sweeter this year.

And the impact may not stop with this year's harvest. Fruit growers are concerned about the longer-term effects on their orchards, as drought and heat can damage trees and their root systems.

Perishables are more than just fruit!

Fresh Connection is an expert in transport, storage and everything related to perishable products.

And that means more than fruit and vegetables. Products such as chocolate, candy and even crisps can also require specific storage conditions and careful handling.

Our warehouse is equipped with state-of-the-art technology, allowing us to create the right conditions for an incredibly wide range of products, from fresh fruit to delicious treats.

Every product has its own requirements. That’s why we offer tailor-made solutions to keep your goods in the best possible condition.

Want to know what we can do for your product? Get in touch with our team: https://www.freshconnection.be/en/contact/

Congratulations, Michiel!

Earlier this week, we celebrated Michiel’s birthday at our warehouse in Meer.

We hope you had a wonderful day, Michiel, and enjoyed the celebrations!

Happy Birthday, Filip!

Another reason to celebrate at our cold store as we celebrate Filip’s birthday!

We hope you have a wonderful day, Filip, and enjoy your little gift!

Congratulations, Sally!

Another reason to celebrate at our cold store!

We hope you had a wonderful birthday, Sally, and enjoy your little gift!

Happy birthday, Renato!

We’re closing off the week with a celebration for Renato at our cold store.

Congratulations, Renato! We hope you had a wonderful birthday and enjoy your little gift!