Salt Creative

Game on! Proud to have partnered with Talabat UAE at the Dubai eSports & Gaming Festival. We tapped into nostalgia - reimagining Talabat's iconic brand language through a retro lens. Think pixel-perfect iconography, statement apparel, and a whole world of branded goodness.

A familiar name. A completely new expression.

For Bait Al Donut, this was an opportunity to reimagine the brand from the ground up while staying rooted in what made it loved in the first place.

We looked closely at its homegrown story and nostalgic charm, identifying what truly matters and what people connect with. From there, we developed a bold new visual identity and cohesive design system that brings clarity, character, and consistency across every touchpoint.

Every element was carefully considered. What to evolve, what to leave behind, and what to carry forward.

The result is a brand that feels instantly familiar, yet unmistakably new.

Bringing the soul of Arabia to London, and the warmth of true Middle Eastern hospitality to the heart of Marylebone.

A brand thoughtfully conceived and meticulously built, rooted in culinary heritage, shaped by culture, and elevated through intentional design. Every detail, from visual identity to guest experience, reflects a deep respect for tradition, diversity, and natural beauty.

More than a restaurant, this is a brand narrative - carefully developed, purpose-led, and brought to life with authenticity and proud conviction.

A bespoke commemorative edition for Impact46, created to mark its acquisition of Kamelna.

Thoughtfully art directed. Meticulously developed. Elegantly packaged. A study in precision, ambition, and elevated ex*****on.

A homegrown favourite, reimagined and elevated. Saudi Arabia’s own expression of pizza - crafted from a deep-rooted passion for the culinary arts and a love for bold, authentic flavour.

Reborn through a complete brand renaissance: a refined new identity, redefined look and feel, and a thoughtful transformation across packaging, presence, and every detail in between.

Rooted in Riyadh’s rich cultural heritage, Hayla is a brand shaped through thoughtful development, strong values, and a deep respect for tradition.

Built on authenticity and ethics, it reflects the essence of Saudi identity through the language of cultural food, honouring flavours and stories passed down through generations.