Sheldon Isaac Images

Another year older. 🎂

But I’m starting to realize something…

Counting the years matters a lot less than what you put INTO them.

And this one was full. ❤️

Family. Love. Adventures. Lessons. Laughs. Memories. A few surprises. And plenty of reasons to be grateful.

Above everything, I thank God for life.
My life.

The people in it. The experiences I’ve had. And the opportunity to wake up and keep adding to the story.

Thank you to everyone who called, texted, messaged or sent me birthday wishes. 🙏🏾
I felt the love.

So yes, I’m another year older.
But OLD?

Relax. 😂

We’re not there yet.

The NFL is back and that means STEELERS football is back.
Week 1 vs Atlanta.

Pittsburgh Steelers

I hated my grade 9 school photo.
The school Photographer with zero personality or empathy took a horrible photo.

That's my photo trauma that had me hiding from cameras for most of my teenage years.

So now, I do my best to get photos of people when they are at their best and happiest.

New Client Alert.

Dude is the real deal.
He's working hard at getting a promotion this September.
He knows some real influential people and owns a lot of luxury items.

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Humans love me.
When I put a camera in my hands....they just want to talk to me.

I ghosted 9 people on social media. 😅

Didn't even realize it until I went back through my best posts to plan content for the rest of the month.

One of them wasn't even connected to me yet.

9 people took the time to comment on one of my top posts.

9 people I just… never replied to.

The algorithm noticed.

The potential connections? They moved on.

Here's what I changed:

→ Check notifications daily — not when I feel like it
→ Set a time to review post performance
→ Go back and read older posts regularly

Showing up doesn't end when you hit post.

That's just where it starts.

Ever gone back and found comments you completely missed? 👇🏾

You want more people to to corporate event ?

Then stop wasting the content we give you.

Here are a few tips to maximize photos and videos.

Stop Hiding --> Start Connecting

I wasn't sure if I was ever going to see this in my lifetime.
My team winning a basketball championship 🏆🏆🏆.
But is here. And it's now.
And it can never be taken away from me.

🎶

The New York Knicks 🏀 with the greatest comeback in NBA history last night.
This was a live look of me in the moment.

I've said it before and I'll say it again. Thank you Toronto Raptors for giving us O.G. Anunoby.

We are 1 win away from basketball immortality.

Yeah, we're celebrating the Knicks in Canada.

🏀Spurs at Knicks Game 4 🏀

I was shooting photos for and this lady called me out.

Maybe I'm sensitive because I thought I was capturing everything at this event.

I photographed:

- The speaker's panel
- Behind the scenes
- People networking
- Registration table
- Sponsor signage
- Food spreads
- Decor

But this lady called me out because she noticed something I DIDN'T take a picture of.
And she thought it was egregious omission.

Someone's shoes.

It was funny because I loved the guy's entire outfit.
But I didn't notice his shoes.

So no, I didn't get a photo of his footwear but I got everything else that the client cares about.

The client has marketing assets to show that they were a part of Toronto's biggest week for technology information sharing and networking.

But I appreciate her pointing it out to me.

Stop Hiding --> Start Connecting