Start Me UP PR

AI should help you tell a better story. It shouldn't become the storyteller.

That's the ❤️of AI Media Release 101: helping founders, creatives and humans use AI strategically to create media materials that are clearer, sharper and more compelling — without losing the human behind the story.

Your story is human. Your AI should know its role.

Link in the comments 👇

You probably think your story got ignored because it's boring. It's usually not that.

It's your angle. The specific reason a journalist would tell their readers about you, right now.

Most founders lead with what they built. Journalists care about why it matters to their readers today. That gap is usually the whole problem.

Next time you write a pitch, ask yourself one question before anything else. Why would someone reading this care, today, not just that it exists.

We trained AI on the exact system we use for our own PR, the same one that's already landed us coverage, so you can do it yourself, guided step by step, at a fraction of the cost.

AI Media 101 is the system that lets you do PR confidently on your own. Grab it — link in the comments. 🔗

The best use of AI isn't:

“Write me a LinkedIn post.”

Try:
“Here’s what happened. Ask me 10 questions that would help me uncover the most interesting story in it.”

Now you're using AI to help you think. Not outsourcing your personality.

Link in comments for a free guide to the AI prompts that help you uncover the story behind what you do

More content ≠ better content.

If you're posting seven times a week and nobody can tell you what you actually stand for…

We have a messaging problem. Not a posting-frequency problem.

Going viral is not a business strategy. 👀

Getting 500,000 views from people who will never buy from you, hire you, refer you or remember you?

Cool number. Not necessarily useful.

Sometimes the problem isn't that you need MORE people. It's that you're talking to too many people at once.

Narrow the message. Find your people. Tell them something worth hearing.

Check the comments for a FREE framework that helps you do just that.

Swipe to find out if you are making these common mistakes when writing a press release

If this resonates, then AI Media 101 was built for you.

This bundle gives you the exact prompts for any AI tool, which makes your release sound professional and get to the heart of what journalists actually want

Link in comments for instant access

Nothing is sweeter than helping a great story find its audience. 🍋

We’ve been proud to partner with the Lemonade Day Calgary team since 2024—and continue to work alongside them today—to help share the impact of this incredible program and celebrate the next generation of young entrepreneurs.

From building excitement ahead of the event to securing media coverage that highlights these inspiring young business owners, we're proud to have played a small part in bringing this city-wide celebration to life.

Thank you to the Lemonade Day Calgary team for choosing to work with us and for trusting us to help share this story. We’re grateful for the partnership and excited for what’s ahead.

Check out Lemonade Day Calgary on July 18!
🍋 https://lemonadedaycalgary.com/

REAL TALK: Your press release isn’t failing because of AI.

It’s failing because the prompts are generic.

Most founders waste hours trying to make AI tools sound like a PR pro. AI Media 101 fixes that.

Built by journalists + PR professionals, this bundle tells your AI exactly what to write, how to structure it, and what media actually care about.

Inside the bundle:
📰 AI Release Builder
🎯 Media List Builder
📧 Pitch Builder
📅 Campaign Planner
📝Full Prompt Pack
🤖 Works with Claude, ChatGPT, Gemini, and other AI tools you already use.

Link in comments for instant access