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Full-service, digital marketing agency for the eye care industry Digital Marketing Membership for the Eye Care Industry
Your team can't create an amazing patient experience if they've never felt one themselves. đź‘€
That's the idea Dr. Warren Toews shares with Tyler Kemp in this clip from the 4theRecord Podcast, and it's a good one for every practice owner to sit with. The culture your staff feels behind the front desk tends to be the same culture your patients feel in the waiting room, so leaders have a real opportunity to set the tone first. Take care of your people, and they'll take care of everyone who walks through your door. It's a simple shift that can change the way your whole practice runs.
09/10/2026
On this episode of 4TheRecord, Tyler sits down with Dr.Warren Toews from YXE Vision Group for a chat that goes way beyond the usual marketing talk. After a couple of years of getting to know each other outside of strategy sessions and campaign reviews, the two dig into something Tyler has been genuinely fascinated by: how Warren and his partners run their business and businesses. If you're an optometrist, optician or ophthalmologist who wears the "practice owner" hat too, this one is packed with the kind of real talk you don't usually hear on a podcast.
Grab a coffee, hit play, and get to know the people behind the practices.
Click here to listen to the full episode: https://marketing4ecps.com/webinar/why-the-best-optometry-practices-lean-into-unreasonable-hospitality/
09/08/2026
Looking at an empty appointment book on a quiet Tuesday morning? 🗓️ Filling those exam chairs isn't about throwing tactics at the wall, it’s about having a unified digital ecosystem.
From centralizing clinic resources to pairing local Google Ads with branded physical touchpoints, small shifts in your digital strategy yield massive practice growth. Swipe through for 5 practical digital strategies you can implement right now, and read the full guide.
09/04/2026
Meet the voice behind 4theRecord, Tyler Kemp 🎙️
Tyler is our Client Success Lead, a proud dad, a certified sneakerhead, and the guy you'll spot wearing Meta glasses around the office. He's also firmly on team "two yogurts are better than one," which we respect. When he's not hosting the podcast, he's out on dog walks or soaking up time with family. And when he is working? He's helping optometrists uncover their unique value proposition and making sure patients genuinely feel it, because that's what turns a first visit into a lifelong relationship with your practice.
Want Tyler and the team in your corner? Chat with us today:
https://marketing4ecps.com/location/contact-us/
09/01/2026
What makes a patient rave about your practice for years, long after they've picked up their new frames?
On this episode of 4theRecord, we're digging into unreasonable hospitality, the idea that going above and beyond in unexpected ways can transform your practice from a series of transactions into a place people genuinely love coming back to. We chat about why technical precision, from the way your team answers the phone to the accuracy of a clinical diagnosis, is the baseline that earns patient trust in the first place. Then we get into the fun part: how kindness becomes a real business tool, how authentic human connection drives natural long-term growth, and how giving your team autonomy, mastery, and purpose helps them pass that same care along to every patient who walks in. Whether you're a new grad or a seasoned practice owner, this one will challenge how you think about the patient experience.
https://marketing4ecps.com/webinar/why-the-best-optometry-practices-lean-into-unreasonable-hospitality/
Lea Wilhelm, owner of Peacock Boutique, shares why creating a pressure-free, authentic shopping experience is a non-negotiable for her team. Rather than focusing on sales quotas, they prioritize building trust, educating customers, and giving them the confidence to make the right choice for themselves.
It's a mindset that resonates in eye care, too. Patients don't want to feel like they're being "sold" premium lenses or designer frames—they want to understand their options and feel empowered to choose what's best for their lifestyle and vision. When practices lead with education and trust, stronger relationships and better patient outcomes naturally follow.
Watch the full episode now: https://marketing4ecps.com/webinar/marketing-starts-before-a-customer-walks-through-the-door/
08/18/2026
Your website makes a promise. Does your office keep it? đź‘€
When patients walk through your doors, the experience should feel like the one they found online. Same warmth, same style, same energy. If your site shows a calm, modern space and your waiting room tells a different story, that little disconnect sticks with people.
The good news is that closing the gap is often simpler than you'd think. Fresh photos of your actual space, honest descriptions of your services, and a booking process that matches how your team really works can go a long way.
Read the full blog for practical ways to align your online experience with your office reality.
https://marketing4ecps.com/aligning-your-online-experience-with-your-office-reality/
Nobody wants to feel like just another patient walking through the door.
On the latest episode of the 4theRecord podcast, Lea Wilhelm, owner of Peacock Boutique, shares why creating genuine connections is at the heart of the customer experience. Rather than rushing shoppers through their visit, her team focuses on making every person feel welcomed, valued, and comfortable while they search for their next treasure.
It's a philosophy that translates seamlessly to eye care. From the moment a patient arrives to the moment they leave with new eyewear, every interaction shapes their perception of your practice. Taking the time to build relationships—not just complete transactions—creates loyal patients who return year after year and confidently refer friends and family.
Watch the full episode now: https://marketing4ecps.com/webinar/marketing-starts-before-a-customer-walks-through-the-door/
Shopping isn’t just about what you find; it’s about how the experience makes you feel.
On the latest episode of the 4theRecord podcast, Lea Wilhelm, owner of Peacock Boutique, shares why her stores are organized by colour rather than brand. By creating a natural flow from one shade to the next, she makes browsing feel intuitive, engaging, and enjoyable.
There’s an important lesson for eye care practices: patients don't just remember the frames they purchased; they remember how easy, welcoming, and personalized the shopping experience felt. A thoughtfully designed optical can increase confidence, encourage exploration, and ultimately lead to better patient experiences and stronger sales.
Watch the full episode now: https://marketing4ecps.com/webinar/marketing-starts-before-a-customer-walks-through-the-door/
08/04/2026
Planning a promotion for your practice? đź‘“
A great offer is only half the story. The other half is making sure the right people actually see it, which is where your website, email list, and social channels come in. When those pieces work together, your promotion has room to shine.
We've put together a walkthrough on running a promotion with digital marketing, from setting your goal to tracking how it performed. Give it a read, then let's chat about your next campaign.
https://marketing4ecps.com/how-to-run-a-promotion-with-digital-marketing/
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Unit 17/140 10th Avenue SE
Calgary, AB
T2G0R1
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| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |