Connection Incorporated
The Mortgage Marketing Experts | We Help Our Clients Generate More Leads, Automate Follow-up and Close More Deals.
π€ Connection Incorporated is a Claude-Certified Partner helping mortgage professionals get recommended by AI, automate follow-up, reactivate past clients, grow referral partners, and generate funded deals with Loan Officer AI CRM nationwide. π We Bring You More Customers
- Our SEO services rank your business in front of customers that are actively searching for what you have to sell. Done in combination with our Ranking and Review process, which helps you become the top-rated business in your category, your search rankings will turn a steady stream of new customers.
- Our Pay Per Click department adds even more targeted traffic to help you scale your lead generation and return on investment. We turn Google Ads, Facebook, Instagram and other paid traffic sources into profitable marketing assets for you.
- Our Automated Follow-Up System and CRM, Connected, make every advertising dollar more profitable in your business. We setup your CRM and customize automatic follow-up, referral and review sequences specific for your business. You get automated increases in repeat business, referrals from your existing leads, and communication from the new leads we are driving into your funnels.
I told ChatGPT to post my webinar inside our community. It did the work for me.
It took the recording from Zoom, edited the video, wrote the post, and published it inside Skool.
Think about the manual tasks you do every week. Downloading videos. Writing posts. Uploading content.
This is what Iβm using AI for in my business right now.
And the webinar replay is now inside the community! Youβll learn how to turn ChatGPT ads into actual booked appointments on your calendar.
Weβve got almost 400 members learning with us.
Join the community and watch the replay:
https://www.chrisskool.com
09/23/2026
AI Leads
This is a snapshot from our lead inbox yesterday. Every one of these leads came from us turning ads into people that are interested in how we can help them.
The question is this... what would your business and referral relationships look like if you had the power to generate leads like this every day?
Well... that's exactly what I am going to be teaching on the webinar today at 2pm EST.
https://www.chriswebinar.com
How to build your own Chat GPT Ads account, ads, and lead conversion system for Real Estate and Mortgage leads.
I'm super stoked to get everybody's feedback on the content.
09/22/2026
Tomorrow at 2 pm EST is the LIVE Event where I am going to be giving away the entire ChatGPT ADS Real Estate Lead Generation system.
Click Here To Register: https://www.chriswebinar.com
The purpose of the event is to teach YOU and YOUR REAL ESTATE PARTNERS how to run ads on ChatGPT that show up at the exact moment a local customer wants to talk to an agent or a lender.
When they click the ad and give their contact information, AI follows up, qualifies them, and books them on your calendar.
This creates 4 amazing opportunities for you.
1) Good Quality Mortgage Leads that Become Customers
2) New Opportunities to Partner with BIG PRODUCERS
3) Using your AI follow-up system on ALL the real estate partners' leads
4) Getting direct referrals from those big producers.
You get to experience the entire system and watch as I teach top-producing agents how to get leads from AI, and why partnering with a lender on their leads and deals is a fantastic strategy for them.
We only have 500 LIVE spots on Zoom, and it's looking like we are going to max out, so make sure you show up a few minutes early.
You can also register for our new AI Business System SKOOL community, which is where we are going to be posting the replay for 6 days after the event!
https://www.ChrisSkool.com
To your lead generation and referral success!
Chris Johnstone
P.S. - IMHO, this is the greatest consumer direct opportunity that we have gotten with AI. Don't miss out.
09/21/2026
π‘ 77% of home buyers only interviewed ONE real estate agent this year.
That means the biggest opportunity is simple:
Help your real estate agent be the FIRST person to talk to the lead.
At the same time, AI is changing how consumers search. Google Business Profile leads are reportedly down significantly, and more consumers are turning to AI to find answers, businesses, and professionals.
Thatβs why I believe ChatGPT Ads could become one of the biggest opportunities for mortgage professionals and real estate agents to get in front of consumers earlier.
π₯ Iβm hosting a LIVE webinar Wednesday at 2:00 PM Eastern where Iβll show you:
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How to set up your ad account
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How to build your targeting
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Ad copy and examples
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Lead generation page examples
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How we use AI to follow up within the first 5 minutes and continue nurturing leads for up to a year
Iβll teach the process for both mortgage and real estate, so you can bring this strategy directly to your referral partners and work the leads together.
Weβre approaching 1,000 registrations, but our Zoom room only holds 500 people.
π Register here:
https://www.chriswebinar.com
And join our SKOOL community where weβll also be broadcasting live:
π https://www.chrisskool.com
See you Wednesday! π
09/11/2026
ChatGPT Ads are LIVE!
We just opened the cart to claim your ChatGPT Ads setup on Loan Officer Breakfast Club.
When you invest, you are getting ...
β’ An approved ChatGPT Ads Account (If we can't get you approved, you get a 100% refund)
β’ All your ad targeting
β’ All your ad copy
β’ A custom lead generation website
β’ A custom AI Voice agent for INBOUND leads
β’ A custom AI Voice agent for instant OUTBOUND calls to your leads
β’ Your Custom SMS and Email conversation AI assistant
β’ A full 1-year follow-up workflow for the type of leads that you want
β’ A 4-week trial of The Loan Officer AI CRM (Yes, you can use your own CRM)
And as a special bonus, you get the recording of today's class on how to reach out to top-producing real estate agents with the offer to run their ChatGPT ads for them!
The entire thing is just $497 one-time, and if you're not happy, we will give you 100% of your investment back.
It is likely all of the spots will be gone today.
Click Here To Claim Your Spot
https://www.gpt-leads.com/invest
To your success!
Chris Johnstone
P.S. - Join us on SKOOL today to watch me build an ad account LIVE.
https://www.chrisskool.com
ποΈ New episode just dropped on LoanOfficerPodcast.com!
I sat down with Kelly Rogers and this one is a masterclass in running your mortgage business like an actual business.
She came back to production at the end of 2024. Since then: 85 families helped. $43M produced. Goal of nearly $90M.
She also leads a group of top producers projected to hit around $400 million.
We covered:
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The exact metrics she tracks from lead all the way to closing
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Why she spends 50% of her time with the people who send her business
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How she creates value before ever asking for a referral
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How an AI recommendation recently turned into a closed loan for her
And she still swears by handwritten cards and client events. π
Data and relationships. That is the whole formula.
π§ Listen now β https://www.loanofficerpodcast.com/2026/09/09/how-kelly-rogers-is-building-a-90m-mortgage-business-through-relationships-data-ai/
Subscribe so you never miss an episode and drop a comment with your biggest takeaway π
ποΈ New episode just dropped on LoanOfficerPodcast.com!
I sat down with Anthony Casa, CEO of UMortgage, and this conversation covers exactly what loan officers need to focus on to win in today's market.
We talked about:
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Building a self-generated business through referral relationships, open houses, and community events
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How AI helps you find the right loan products, manage your pipeline, and stay connected to your database
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Why specialty lending like HELOCs, second liens, and non-QM helps you stand out and serve more clients
Anthony also shared something I completely agree with.
The loan officers with the largest referral networks are going to have a major advantage going forward. And AI-powered search is already changing how consumers find their lender.
π§ Listen now β https://www.loanofficerpodcast.com/2026/09/07/how-anthony-casa-is-helping-loan-officers-win-with-ai-relationships-specialty-lending/
Subscribe so you never miss an episode and drop a comment with your biggest takeaway π
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Address
490 York Road #203
Guelph, ON
N1E6V1
Opening Hours
| Monday | 9:30am - 5pm |
| Tuesday | 9:30am - 5pm |
| Wednesday | 9:30am - 5pm |
| Thursday | 9:30am - 5pm |
| Friday | 9:30am - 5pm |