Patch Design

There’s something about September that always feels like a fresh start. 🍂

Maybe it’s the back-to-school energy, the return to routine, or the feeling that there’s still plenty of year left to make something happen.

For Kim + Deb, it’s a chance to regroup, look ahead and head into the last few months of the year with fresh perspective.

So consider this your reminder: you don't have to wait until January for a reset. ✨⁠⁠⁠

Think you know a brand when you see one? 👀 Let’s make it a little harder: no logos allowed.

A memorable brand is so much more than a logo. It’s a visual system built through colour, typography, imagery, style and consistency. Over time, those elements become recognizable all on their own.

We put three iconic brands to the test. Swipe through, make your guesses, and don't peek at the answers until the end. How many did you get right?

When your job is to come up with ideas all day, every day, sometimes the creative tank just… runs out. 🫠

And while there’s no magic cure, we’ve all found our own ways to step away, reset, and get the ideas flowing again. So, we asked the Patch team: What helps you when you’re feeling creatively burnt out?

➡️ Swipe through to see what actually helps our team get out of a creative rut.

AI is an incredible brainstorming tool – we've used it too. But a logo isn't just something that looks nice.

It's built around your audience, your positioning, your values, and where your business is headed. AI can generate ideas; however, designers turn those ideas into brands. When it comes to building a brand that stands the test of time, human creativity, experience, and strategic thinking still make all the difference.

Ready to have Patch redesign your logo? DM us today; we'd love to chat 💌

For Innovare, we developed a complete brand identity designed to support a growing family of communication and technology services. The goal was to create a modern, recognizable master brand while allowing each service to have its own distinct identity without losing the connection to the parent company.

From the logo system and colour palettes to typography, iconography, and comprehensive brand guidelines, every detail was created to ensure the brand remains consistent across print, digital, signage, and everything in between.

Designers always have a few tricks up their sleeves! 🪄✨🐇

This time, we're sharing the Adobe tools our team thinks deserve way more attention. Whether you're a fellow creative or just curious about what goes on behind the scenes, you might learn something new!

We asked the Patch team to choose between some of our favourite creative (and not-so-creative) dilemmas. Which side are you on?

Let us know your picks in the comments!