OSF Digital

Using AI recommendations, smarter search, service bots, or merchandising copilots does not automatically mean a business is ready for agentic commerce.

In reality, there are two lenses that matter.

The customer lens - what shoppers experience, from assisted discovery to agentic shopping, where their own agent can compare and buy on their behalf.

The company lens - how your teams work, from assisted drafting and analysis to agents that can execute tasks without waiting for a manual trigger.

On both lenses, there is a ceiling.

Below it, AI helps someone make a decision.
Above it, an agent can carry it out.

To move from support to action, businesses need trusted data, clear product information, connected systems, and rules that allow agents to act safely.

The goal is not to call your business advanced. It is to understand where you are today and what needs to happen next.

In our latest blog, we explain how businesses can assess their current position and identify the next practical step: https://osf.digital/insights/blog/where-are-you-on-the-agentic-commerce-maturity-curve/?utm_source=facebook&utm_medium=sm&utm_campaign=global-sm-organic-2026&utm_term=AgenticCommerceCurveBlog&utm_content=blog

From Junior Back-End Developer to Back-End Architect.

For Catalin Albu, the journey at OSF Digital has not been about titles. It has been about steady growth.

Each step brought more responsibility. More challenges. A broader perspective on systems and long-term decisions.

What made the difference was trust.

The trust to take ownership when things became demanding.
The trust to grow into more complex architectural thinking.
The trust to contribute beyond individual tasks.

Moving from development to architecture meant shifting from solving isolated problems to shaping systems, guiding direction, and thinking long term.

Thank you, Catalin, for sharing your story.

👉 Learn more about life at OSF Digital: https://osf.digital/career/culture-and-values/?utm_source=facebook&utm_medium=sm&utm_campaign=global-sm-organic-2026&utm_term=WereHiring&utm_content=website

As companies use more AI at work, they also need to think carefully about the risks.

Gerard "Gerry" Szatvanyi, Chief AI Officer at OSF Digital, spoke with No Jitter about two key concerns: security and the human side of leadership.

Key takeaways:

· AI systems can be manipulated, add complexity, and require tighter controls.
· In sensitive areas such as employee performance, AI-generated feedback can lack context and the human judgment people need to grow.
· AI can support leaders, but it should not replace direct conversations or human judgment.

Where should companies draw the line between using AI to support people and letting it take over decisions that should stay human?

Read more in the full article: https://www.nojitter.com/ai-automation/ai-risks-scaling-both-worker-productivity-leadership-blind-spots

There is a big difference between testing AI and getting it into production.

42% of enterprise AI initiatives never reach production.

Often, the issue is not the technology itself. It is the way the project is planned.

Too many programs take too long before they show business value. By the time the platform is ready, priorities have changed, teams have lost momentum, or the business problem has moved on.

Our latest white paper looks at a more practical approach: starting with focused MVPs that prove value quickly, while the broader platform work continues in parallel.

Download the white paper to learn how to move AI initiatives from pilot to production: https://osf.digital/insights/white-papers/overcoming-ai-innovation-abandonment-moving-from-traditional-multi-cloud-projects-to-outcome-first-mvps/?utm_source=facebook&utm_medium=sm&utm_campaign=global-sm-organic-2026&utm_term=OutcomeFirstMVPsWP&utm_content=whitepaper

16 years at OSF Digital. Countless projects, roles, mentors, colleagues, teams, and client relationships.

For Ștefan Corjinovschi, Team Leader at OSF Digital, the biggest part of the journey has always been the people.

The mentors who shaped how he thinks.
The colleagues who made challenging projects worthwhile.
The teams whose growth he had the privilege to support.
The clients who became relationships built on trust, respect, and honest collaboration.

After all these years, Stefan’s reflection is a reminder of what makes a long career meaningful: not only what you build, but who you build it with.

Thank you, Stefan, for sharing your story!

Learn more about life at OSF Digital: https://osf.digital/career/culture-and-values/?utm_source=facebook&utm_medium=sm&utm_campaign=global-sm-organic-2026&utm_term=WereHiring&utm_content=website

Following International Chocolate Day, we’re spotlighting one of the sweetest customer stories: Cacau Show.

As the largest fine chocolate network in the world, with more than 4,000 stores across Brazil, Cacau Show wanted to take its digital commerce and marketing experience to the next level.

Together with OSF Digital, the company improved its Salesforce Commerce Cloud implementation and deployed Marketing Cloud to support more personalized customer communications, stronger ecommerce performance, and a better digital experience for Cacau Lovers.

The results included:

🍫 Email open rates boosted from 10% to 60%
🍫 More personalized communications
🍫 Reduced email sending costs
🍫 Better ecommerce functionality and support

Because great customer experiences should feel just as thoughtful as the product behind them.

🔗 Download the full success story: https://osf.digital/insights/success-stories/cacau-show-case-study/?utm_source=facebook&utm_medium=sm&utm_campaign=global-sm-organic-2026&utm_term=CacauShowCS&utm_content=case-study

Most organizations are past the question of whether AI can help.

The harder question is where agents can create real operational value, and how teams should work with them in practice.

That starts with the work already happening behind the scenes: spreadsheets, email chains, manual checks, and informal workarounds that keep processes moving, but make them hard to scale.

Our latest article breaks down five steps for building human-agent collaboration that can work in real operations, not just in isolated pilots.

Read the article for the full blueprint: https://osf.digital/insights/blog/building-your-digital-workforce-the-blueprint-for-human-agent-collaboration-in-the-agentic-era/?utm_source=facebook&utm_medium=sm&utm_campaign=global-sm-organic-2026&utm_term=DigitalWorkforceBlog&utm_content=blog