Insightrix

Country Music Week lands in Saskatoon this week. Naturally, we turned it into a survey.

How country are you, really? Tell us in the comments 🤠

Have a question for Saskatchewan?

OnTopic is Saskatchewan’s shared omnibus survey, running since 2008.

The idea is simple: multiple organizations share the cost of fieldwork, so you pay for your questions, and nothing else.

800 Saskatchewan adults.
In field twice a month.
Results one week after field close.

Have a question you want answered? Book your questions for the next field date.

[email protected]

What a Labour Day Classic! 💚

Congratulations to the Saskatchewan Roughriders on the win! SaskWatch was out cheering, celebrating, and soaking up the game-day energy with Rider Nation.

What a day! 🙌

Your campaign is getting great engagement. But something isn't adding up.

People aren't talking about the campaign. They're talking about a problem with your customer service.

And the conversation is growing across social media, forums, news sites and other online channels.

Would you know it was happening?

Social listening helps you uncover those conversations across platforms, so you can understand what people are saying, how they feel, and what's shaping perceptions of your brand.

Listen closer. Understand better. Make smarter decisions.

💬 Curious what people are saying about your brand? Reach out for a walkthrough.

🎪🏈 The Greatest Show on Turf is coming to Mosaic Stadium! 💚

It’s Family Day Carnival time as the Saskatchewan Roughriders take on the Toronto Argonauts on August 29 at 5:00 p.m. CST!

Game day will feature:
🎸 Battle of the Bands in Riderland Park
🏈 Engelheim Minor Football Showcase
📣 Rider Jr. Cheer Performance at halftime
🎪 Family-friendly carnival fun
🏟️ Fans on the field after the game

As a proud Saskatchewan Roughriders partner, we’re excited to cheer on the Riders and soak up another great night at Mosaic Stadium!

Wear green, bring your crew, and let’s make some noise! 💚🏈

Twenty-five years of asking Saskatchewan questions, and the pattern holds: people are rarely done.

We asked 816 Saskatchewanians about the milestones in their lives. What they'd reached, which one mattered most, and what's still ahead. Even among those with a home, a career and a family behind them, the list of what's next was never empty.

That's our own, Yaindrrila Barua on convocation day! 🙌

A milestone isn't a finish line. It's the thing you build the next one on.

🔗 Read the milestones report: https://bit.ly/25Series

🎉 Insightrix is turning 25!

To celebrate 25 years, we asked Saskatchewan about the milestones that shape our lives. What people have achieved, which milestone matters most, and what advice they’d give to someone just starting out.

816 responses later, we found:

🏠 3 in 4 Saskatchewan residents own a home
❤️ 61% of parents say parenthood is the milestone that matters most
🌱 Home ownership, careers and volunteering feel especially meaningful to those who reached those milestones within the past five years.

Swipe through to explore the findings, then follow our 25 Series and read the full report for the story behind the numbers.

👉https://bit.ly/25Series

Congratulations to the Saskatoon Berries Baseball, 2026 WCBL Champions! 🍾⚾

We’re proud to partner with the , and even prouder to share a city with this incredible team. Congratulations on an amazing season!