Brass & Unity

September is Su***de Prevention Month 🖤
In the U.S., an average of 17.5 veterans die by su***de every day (VA, 2026 data). Deployed veterans face a 41% higher su***de risk than the general population.

Behind every number is someone who came home and kept carrying it. Nobody should have to carry it alone.
That’s why 20% of our net profits go to organizations offering direct help to veterans, including mental health care, therapy and rehab. $380,000+ donated so far, across 25+ organizations. Swipe to see some of the people doing that work.

Check on your people this month. Call the friend you’ve been meaning to call. Ask how they’re really doing, and wait for the real answer.

If you’re struggling, please reach out: 🇺🇸 Dial 988, then press 1, or text 838255 🇨🇦 1-800-268-7708, or call or text 988

Last week we showed you what a piece is made of. This one is about why there’s a piece at all.

It all started with spent brass.

In 2016 Kelsie Sheren came home from Afghanistan with severe PTSD and started Brass & Unity to give her fellow soldiers a second chance.

Some just see perfect, shiny finished objects. We see the entire journey it took to get there.

That’s why it’s jewelry.

20% of net profits fund veteran assistance programs worldwide — mental health care, prosthetic limbs, therapy and rehab, and food, shelter and clothing for homeless veterans. $380,000+ donated. 25+ organizations.

Clearing the warehouse right now to make room for something bigger — 50% off with code HBD50. Link in bio.

Half off. Not half built. 🖤

Every piece starts the same way. With something that’s been through more than it looks like.

We don’t change that process for a sale. The casing groove, the weight, the stamped mark, all of it stays exactly what it’s always been. The only difference today is the price.

50% off with side HBD50, while the warehouse still has it.

This one goes with everything! A classic multi-charm design that sits slightly looser than a choker, and is adjustable to fit various neck sizes. Each charm is stamped on both sizes with B&U markings.

SELLING FAST 🚨 Only rose gold left in stock.

Grab it while you can, use code HBD50 for 50% off.

In the field, you don’t leave anyone behind.
We’re applying the same rule to the warehouse.
Every piece, every collection, every finish still on the shelf — 50% off, all of it, until none of it’s left.
Code HBD50. Sitewide. No exceptions.

The Unity Collection is going fast! 🚨The chain represents you. The ring represents someone you’re holding on to. Woven together, a connection that never breaks.

The B&U warehouse is emptying… and everything is 50% off! Some colors and styles are already out of stock. Use code HBD50 to claim your favs before they’re gone 🖤

The hedgehogs are heading out…for good 🦔🦔🦔

Our hedgehog collection has been a staple and is now part of the warehouse clear-out, which means once they’re gone, they’re not coming back. No restock, no reorder — this is it.

Right now they’re 50% off with code HBD50.

If you’ve had your eye on one (or want the mini version for someone small in your life), don’t wait on this one.

🔗 Shop the link in bio while they’re still in stock.

Having served on the front lines alongside American forces, I’ve seen firsthand the unmatched grit, honor, and sacrifice that built the United States. America’s true greatness doesn’t come from its politicians—it lives in the fierce patriotism of its people, the legacy of its veterans, and a founding promise that places individual liberty above the overreach of the state.

To our brothers and sisters in arms and friends across the border: never take the right to stand up, speak out, and protect your home for granted. Guard your freedom with everything you’ve got, because the world is watching, and a strong, free America is a beacon of hope we all still need 🇺🇸

The end of June is not the end of the fight. Over 80% of veterans in crisis don’t seek help, and for many men, the silence continues long after Men’s Mental Health Month ends.

Don’t let the calendar fade. It’s time to Connect. Protect. Unify. Grab a Brass & Unity Buddy Check Pack—because one check can save a life, and 20% of profits go directly to veteran mental health awareness.

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