Duelle Made

A brand mark rooted in strategy. 🐆

For Lu I Interior Designer I Renovations + Staging | Guelph + GTA , we created a custom illustrated mark featuring two mirrored leopards joined as one body, facing in opposite directions.

Chosen for their adaptability and resilience, the leopards symbolize Lu’s ability to move seamlessly between Interior Design and Home Staging—two distinct disciplines united by a shared creative vision.

More than a visual identifier, this mark captures the balance, versatility, and expertise at the heart of the Studio OKLU brand.

Thoughtful branding goes beyond aesthetics—it tells a story.

Every collaboration is tailored and personal, but I’ve been thinking about what consistently matters in this work as a brand designer for interior designers and homeware founders. Aside from the obvious moodboards and the mockups, here’s what I keep coming back to.

Every brand starts somewhere. For Duelle Made, it starts here; in the textures, the tones, the shapes, the quiet moments that define how something feels before a single logo is sketched.

More on this brand coming soon.
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Images sourced via Pinterest. All credit to the original creators.
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If you’re someone who’s in the beginning years of your interior design business and you’re overwhelmed by the decision on where to invest next, this post is for you. 

I’m excited to share a closer look at my semi-custom brands for the interiors industry, specifically. What exactly does semi-custom mean? How do you know if it’s right for you? What’s typically included?

Still deciding if semi-custom is for you? Send me a DM and let’s talk it through. I’m here.

Elegant, Composed, Enduring. Not restraint that whispers and fades — but the kind that draws you in and holds you there.

The Still Water Semi-Custom Brand Identity is designed for a clientele that values calm, quality, and quiet confidence.

A muted, atmospheric palette takes notes from warm salt air and the gentle wash of coastal light, while the typography is timeless and editorial, layered with subtle details that speak to legacy and devotion. Everything feels unhurried, considered, and effortlessly refined.

Shop now at the link in bio.

Expressive. Sculptural. Modern. Not loud for the sake of noise — but confident in its own artistic voice.

The Studio Niah Semi-Custom Brand Identity is designed for a clientele that values creativity, bold warmth, and distinct character over safety.

A dynamic, unexpected palette pairs deep aubergine with vibrant olive and warm clay, while the typography is sharp and editorial, balancing architectural structure with fluid curves. Everything pulses with welcome energy, making it impossible to overlook.

Shop now at the link in bio.

Curated, Grounded, Expensive. Not because it tries to be – but because it simply is.

The Orchard House Semi-Custom Brand Identity is designed to speak to a clientele that values history, quality materials, and understated elegance over trends.

The palette is neutral and earthy with contrast – moody, sophisticated, composed. While the typography pairing holds authority like an heirloom signature. Everything feels inherited, studied, and effortless.

Shop now at the link in bio.

This year, I’m drawn to holiday moments that feel comforting and considered—natural greens, soft glow, and timeless touches that invite you to settle in.

As a small business owner, you’re constantly investing—in your growth, your creativity, and your well-being. And then there are the tools and subscriptions to help you do your work well - costs quietly add up.

So every year, I make a point to review what I’m using, what I’m not, and what will continue to earn its place in my workflow.

My priority is always the same: to keep things streamlined, sustainable, and supportive — for both my business and my clients.

So I pulled together the sales I personally appreciate during Black Friday and Cyber Monday time. If you’re refining your tech stack and looking to invest where it really counts, I hope this helps!

DM me and I’ll send all the links and discount codes 🤎