Devoir Copy Co.

🍂 fall at Devoir Copy Co. | Marketing Strategist is looking like: good ideas, fun projects, plentiful cups of coffee + too many tabs open

(last photo is one of my favourite hikes ever, fall version)

Click the link in my bio for your discovery call

iPhone notes coming from the heart! Obviously some of these are very service provider-coded, but I want you to think about how this could apply to something you’re dealing with. You’ve probably heard some similar tips and it’s because they’re the truth 🤷‍♀️

I do want to be clear on one of the slides that I think at the beginning, trying a bunch of different tasks was beneficial because it helped me understand what I liked and didn’t like, but the argument I have with myself is that it went on for too long. So basically understand why it is that you’re trying these things and then do your best to narrow it down when you have more clarity.

This is all I could think of for now, but I’d love to hear your own stories too, let’s learn from each other!!

Getting emails like this never gets old. What could be better than helping people make $$$? I genuinely believe this is one of the best ways I can make an impact. I get to work with passionate business owners who built something from the ground up and are now trying to navigate an increasingly digital world to keep growing what they’ve worked so hard to create.

After launching Google Ads for a local children’s theatre program, auditions took off so quickly that they had to create a waitlist for students wanting to join. Behind that result wasn’t a “secret hack.” It’s understanding how people search, building the right campaign, optimizing the landing page, tracking conversions properly and making improvements as new data came in.

If you’re investing in ads but aren’t seeing the results you expected, it’s probably not your budget, but your strategy. Feel free to reach out if you’d like to chat about what’s possible for your business.

People ask me how I do what I do, but it’s hard to explain a 9-year journey 🤷‍♀️ Looking back the biggest lessons that I’ve learned haven’t been from courses, podcasts, or books. They came from difficult client conversations, campaigns that flopped, business that grew, mistakes I made, and simply just showing up over the years.

These are some of the lessons that have shaped me the most. I get really passionate about this because we’re constantly being sold shortcuts, hacks, and overnight success, which is really just sales & marketing getting used on YOU for someone else’s success.

Most of the things that have actually grown my business are much simpler than that but can only come from you literally acknowledging it within yourself and your biz.

I’d love to hear your thoughts on this as well!!

I keep my onboarding process as simple as possible, each step is there for a reason. Booking your call with me can be done with a click, and the questionnaire is filled with enough details for me beforehand to make sure I keep our call productive without having to waste time gathering information during our 30 minutes.

Swipe to see what that looks like from start to finish ✨