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Amazon PPC accounts for 50-70% of total revenue for most sellers in 2026. Which makes well-run ads pretty much table stakes to compete in the world's largest marketplace.

At AiHello, we’ve worked with 6000+ brands that generate a combined $1.5 billion in annual sales and developed our own Amazon PPC software, and in this article, we’ll share the lessons we’ve learned along the way.

We’ll explain the intricacies of how Amazon PPC works, uncover our most effective strategies for Amazon PPC management, and reveal the metrics we used to analyze over $2 billion in ad sales.

What is Amazon PPC and how does it work?

Amazon PPC is a search engine marketing platform that allows you to increase your visibility on certain keywords and product pages on Amazon.

The “PPC” part of its name stands for Pay-Per-Click, which is a reference to the fact that you only get charged when a customer clicks your ads.

Amazon PPC Playbook: How to Skyrocket Your Sales Master Amazon PPC! This guide reveals how it works, expert strategies, and details on Sponsored Product, Brand, and Display ads to boost your sales.

In the last 5 years, we’ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimization.

This guide cuts through the jargon, showing you how to optimize Amazon ads, skyrocket your sales, and crush your competition.

How Does Amazon PPC Work?

Amazon PPC is like an auction where multiple sellers compete for ad space with relevant bids and the winner pays just enough to outbid the closest competitor.

When shoppers search for products on Amazon, the platform gathers relevant listings based on search keywords.

Some of these results will be ads, marked with the label “sponsored” - these are the result of Amazon PPC.

Amazon PPC ads can also appear as alternatives to a competitor’s product.

However, unlike traditional auctions, the highest bidder doesn't automatically win on Amazon.

Amazon PPC Optimization Playbook: 8 Game-Changing Strategies for Sellers In the last 5 years, we’ve worked with over 5,000 Amazon sellers, and one key difference between the successful and unsuccessful ones is Amazon PPC optimizati

This week we have two major updates: Global View and "My Keyword Performance".

ONE Global view

All of our views now have a global view of all your Amazon accounts across all market places. You no longer have to choose the region and then select the marketplace as all the market places in a visual format are provided on the top header.

Your business is global, so should be your software!

Your account keywords with performance in Keyword Research

Keyword Research page now also displays all the keywords/search terms for each product ranked by performance.

Our internal algorithm sorts all the keywords and search terms across all campaigns for your product and displays them in this page.

Along with this there were tons of fixes for AiHello SmartView. If you haven't used SmartView we recommend you give it a shot. Its Free and provides a 360 view of your Amazon account including the reasons for your performance (or lack of it)

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M19 is a French software company that offers AI-driven PPC automation tools for Amazon sellers. They’re best known for their friendly user interface, their AI-driven bids, and the supporting tools they offer for measuring and improving organic rank.

Like any other software, however, M19 has its drawbacks. This includes the fact that they can’t automate your current campaigns and have to set up new ones, their lack of customizability, the frequent technical issues they have, and their high prices.

Fortunately, though, there are 12 other software options you can use for automating your PPC, and we’ve got them all in one list.

Top 12 M19 Alternatives for 2026 M19 is a French software company that offers AI-driven PPC automation tools for Amazon sellers. They’re best known for their friendly user interface, their AI

Statistics don’t lie! Every month, almost 50 percent of shoppers in the U.S. make a purchase on Amazon. With more than one million other small-to-midsize businesses (SMBs) on the platform, it’s becoming a difficult challenge for many businesses to capture those sales.

Often sellers fall in many traps tackling this situation. Like for instance, the merchant has put all his/her efforts in the quality of the product and even kept in mind the requirements that would attract the targeted audience.

But, the results don’t match with the hard work he/she did. Meaning, the sales numbers are low. Sadly, this leads to losing confidence on the product and questioning yourself about the product, wondering if it’s great after all.

But one has to find the root cause before coming to any decision. Yes, sometimes it may be that the product needs more improvements to survive in the market.

A COMPLETE GUIDE TO INCREASE CONVERSION RATES ON AMAZON Amazon sales low? Don't blame your product! Discover the vital role of Amazon Conversion Rates. Learn to calculate, optimize, and achieve higher sales.

Expanding to Amazon UK gives you access to over 60 million monthly active users and a slice of Europe’s third-largest e-commerce market, valued at over £120 billion.

However, navigating VAT regulations, local consumer preferences, and logistics can feel overwhelming without a clear plan. This guide breaks it all down step-by-step, providing the exact information you need to confidently launch and succeed in this lucrative marketplace.

Step 1: Evaluate Demand in the UK Market

Before expanding to Amazon UK, it’s essential to ensure that your product has strong demand in the marketplace. Tools like Helium 10 X-Ray allow you to analyze competitors' performance and get detailed sales data to help you make an informed decision.

To see if there’s a growth opportunity for your product in the Amazon UK marketplace, go to Amazon.co.uk and enter your product’s main keyword (e.g., “water resistant backpack”) in the search bar. This will show a list of products already selling in your category.

How to Expand to Amazon UK: A Step-by-Step Guide for US Sellers Unlock Amazon UK's £120B market! Navigate VAT, logistics, and compliance with our step-by-step guide to confidently launch and succeed.

Amazon has always been focused on growth, and they take opportunities everywhere they can. This means that you, as a seller, should be riding that wave alongside them. They have the advantage of big data, which means they will always steer toward customers and revenues. In short, because Amazon is pushing hard for advertising, it's a sure sign that your Amazon advertising needs to be scaled.

In the Amazon universe, expansion feeds growth, and the bigger you are, the easier it is to obtain more customers and sales. As you advance through the rankings, you may even pose a real threat to the top competitors in your category.

The majority of businesses tailor their advertising methods to the Amazon customer. There are a lot of them, and more are being added all the time, so it's a solid start. However, putting sponsored advertising on the platform is no longer the only option, and honestly, it is no longer sufficient.

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An author's main aim is to get their work acknowledged and read by a wide number of audiences. Amazon being the largest and best platform to get one’s book published is indeed a great achievement. But then what? Obviously, one has to familiarize their book among the reader’s world with the automation of Ads processes. If you are a KDP author and new to this self-publishing world then you must get aware of the various ways of Amazon Ads automation in order to sell more books. Now the main question comes forth as:

What is Amazon Marketing Services?

Advertising is the key element to get one’s product noticeable. Amazon Marketing Services which were launched in 2012, can be used to advertise any product whether it be books or clothes.

How to Sell More Books with Amazon Ads Automation for KDP Authors? KDP authors, boost book sales! Master Amazon Ads, AMS, Sponsored Products, Headline Search & Lockscreen ads to effectively market your self-published titles.

Amazon PPC + Automation/AI = Blessing!

You must have heard the saying that “Knowledge is the Key to Success” and yep it’s true. Similarly there is another one that is true as well, “Automation is the Key to Success in Advertising Industry” (and other businesses too!). Well, it’s not something I just randomly made up without any solid background.

The world has evolved in this Industry 4.0 era, and no one can escape the reality that advancements in technology will be the next Big Bang! Even experts in their field heavily rely on softwares and services driven by emerging technologies that can boost up their business efficiency, and the same has been witnessed in the Advertising sector too.

Technology changes the future!

When I come across the word Advertising, firstly I think of the people who own different types of business and are trying to sell their product on various huge platforms using some strategies in advertising.

LEVERAGING AI DRIVEN SOFTWARES FOR AUTOMATING AMAZON PPC Unlock Amazon PPC success! Learn how AI and automation are the keys to optimizing ads, boosting efficiency, and solving challenges for Amazon sellers.