ALXEATS

Capturing that first dip experience🍗

Crispy, saucy, and just the right amount of messy. A little movement and a good sauce drip always make for a fun frame.

Dipped in The Great Canadian Sauce Co Ballpark Boom (Habanero Mustard Sauce)

It starts with a little heat. 🔥🌶️
Carolina Reaper Torched Shrimp, created and photographed by our team for The Great Canadian Sauce Co

Backdrop surface: Bessie Bakes Backdrops/Leslie



We wanted the heat to feel as bold as it tastes. Charred, saucy, bright and built around a flavour that definitely doesn’t play it safe.

At the centre of it all: The Great Canadian Sauce Co Carolina Reaper. One of the new sauces we had the opportunity to bring to life through a full series of launch imagery.

Behind the shot 🔥
A little fire on set to get that final char, colour and texture exactly where we wanted it.

And then it all comes together. 📸
A quick look behind the scenes before turning the set into the final campaign image.

But there’s more behind this launch than the sauce. 🇨🇦🥇
The collection was created in collaboration with Donovan Bailey O.C.,O.Ont, two-time Olympic gold medallist and Canadian sprint legend.

Closing out summer with something worth firing up the grill for. 🥩🔥 Tomahawk shot for Prime Provision Meats.

We had the pleasure of capturing the launch of the Malibu Barbie Café in Toronto for Malibu Barbie Cafe 🎀🌴

A little slice of 1970s Malibu brought to life , filled with iconic Barbie pinks, retro California details, immersive moments and plenty of nostalgia.

Our team captured the experience from every angle, from the vibrant interiors and lifestyle moments to the Barbie-inspired food and drink menu, curated by MasterChef finalist Chef Becky Brown.

Such a fun and incredible space, to see come to life💗

The crunch you want on game day ⚾️☀️

Whether you’re hosting friends, firing up the grill, or putting together the ultimate summer snack spread, Pita Chips bring the perfect crunch to every bite.

Pair them with your favourite dip, stack them on a charcuterie board, or enjoy them straight from the bag. Either way, they’re made for sharing and built for summer.

Behind the scenes of our newest commercial for . 🎬🍿

Inspired by the vibrant streets, colours, and flavours of Mexico, this campaign was created to introduce Sweet Chili Heat, the latest destination in the Popped Culture collection.

Featuring .j.lao

The sun is out, the grill is fired up, and BBQ season has officially begun.

There’s no better way to kick off summer than with the bold flavour of Smoked Honey Mustard Sauce. Sweet, smoky, and packed with just the right amount of kick, it pairs perfectly with a rack of ribs fresh off the grill.

Sticky, smoky, charred goodness with a mustard backbone that takes every bite to the next level. If you’re planning your summer cookouts, this sauce deserves a spot on the table.

What’s hitting your grill first this season? 🔥

What Summer should taste like 🔥

From tomahawks and lamb chops to perfectly charred ribs and skewers, we teamed up with to capture the start of grilling season.

Bold cuts. Real fire. No shortcuts.

What’s the first thing you’re throwing on the grill this season? 👀