Illumin

So great being part of the Digiday Programmatic Marketing Summit in Palm Springs ☀️🌴

Thanks to everyone who came out to connect with our team throughout the week.

📢 Happening Tomorrow!

Don't miss illumin Holdings’ First Quarter 2026 Earnings Call, Friday, May 8 at 8:30 AM ET. We’ll share key financial results and updates on what’s next for our business.

If you're an investor or industry watcher, this is for you.

✅ Register now: https://buff.ly/lN70sG2..

illumin Events

Chicago, thank you. 🙏

Last week, illumin brought together an incredible group of marketing leaders for an intimate dinner and fireside conversation on "The Truth Gap: When Data Challenges the Story We Want to Tell."

What happens when the evidence contradicts the assumption everyone in the room has built their strategy around? The conversation was honest, human, and exactly the kind we love having.

A huge thank you to our moderator and illumin's own CRO, Brian Garrigan, for guiding such an open and thoughtful dialogue, and to our panelists for bringing their experience and insight to the table:

Sam Baron, CSO at Mindstream
Charles Rasmussen, Former Head of Media, Digital and Social
Andrea Schwenk, Chief Marketing Officer at Egglife
Christian Banach, Founder & Chief Growth Officer at NextBigWin

Grateful for the community that keeps showing up for these conversations. See you at the next one. 🌟

The shift is clear:
From reactive retargeting → to proactive audience strategy

When programmatic signals and social activation work together, teams gain a more complete view of their audience, stronger message continuity, and ultimately better outcomes.

The future of performance isn’t just about capturing clicks. It’s about understanding attention. It's a shift we think about a lot at illumin, and one we're building toward every day.

Read more: https://illumin.com/en/insights/moving-beyond-pixel-based-retargeting-why-programmatic-signals-are-reshaping-social-performance/?utm_source=website&utm_medium=blog&utm_campaign=beyond-pixel-based

Moving beyond pixel-based retargeting: Why programmatic signals are reshaping social performance | illuminpixel-based retargeting For years, pixel-based retargeting has been the backbone of digital performance strategy. Install a pixel, wait for users to visit a site, and retarget them on social media. Simple. Familiar. Increasingly ineffective.

Miami, we're coming for you ☀️

illumin is showing up to POSSIBLE this year with our biggest crew yet, team members flying in from around the world, all in one place.

We'll be there:
Rafi Babler, SVP of Programmatic, illumin
Gil Klein, Senior Vice President, Programmatic Advertising, illumin
Joe Ontman, Co-founder & Vice President, Sales, illumin
Sarel Meirovich, SVP, US Sales, illumin
Eric Schwartz, Sr. Account Director, illumin
Katie Bylak, Account Executive, illumin
Brian Garrigan, CRO, illumin
Eric Ontman, Director, Finance, illuminX
Rafael Andrade, Head of Business Development , illumin
Wandy Corzo, Sales Director, illumin
Josep Tribó, SVP Sales, ilumin

If you're attending, come say hi, we want to hear what's on your mind and share what we're seeing across the space. The best conversations at events like this happen in the hallways.

A new chapter for illumin, and it starts with the person who built it from the ground up.

We're excited to announce that Tal Hayek, co-founder of illumin, has been reappointed as CEO.

Tal was instrumental in building illumin's journey and his deep knowledge of the platform, our people, and our mission makes him the right leader to guide illumin through its next phase of growth.

Welcome back, Tal.
We're ready. Let's go. 🚀