Venture Accelerator Partners
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Venture Accelerator Partners offers innovative part-time B2B sales and marketing services that drive
Founding partners, Mark Elliott and Steve Gruber have two things in common: a passion for sales and marketing (especially the thrill of a close) and a firm belief that a solid and well executed process will consistently deliver results. They have been consistently proving this since launching VA Partners in 2006. With almost 50 combined years of sales and marketing experience focusing on software, hardware, services and telecommunications the VA team brings a wealth of experience to your company.
Yes, B2B software and product companies are in our wheelhouse, but our track record spans far beyond a single sector or company size.
Over the years, we’ve partnered with a wide range of businesses at different growth stages to fill pipelines, manage entire sales cycles, and drive measurable revenue.
Check out our case studies to see real results across various industries: https://vapartners.ca/how-we-work/customer-success-stories/
09/23/2026
A couple of weeks ago, we shared a quick video clip of Steve Gruber discussing why fractional reps don't need to be product experts right out of the gate.
Want the full breakdown of how that actually works in practice?
In his latest blog, Steve walks through:
→ How our Sales Fast Start Plan™ gets reps up to speed fast
→ Why your internal team remains the secret weapon for technical depth
→ How live customer discovery calls accelerate the learning curve
Read the full article:
Fractional B2B Sales and Knowing Enough to be Dangerous - VA Partners “How can you sell my product if you aren’t in the industry and don’t work here full-time?" The answer is pretty straightforward.
09/21/2026
Got questions about fractional sales and outbound prospecting? We’ve got answers!
We recently put together a clear FAQ page covering key considerations, from strategy and ex*****on to team onboarding.
Check it out here:
Fractional and Outbound Sales FAQs - VA Partners Answers to common questions about fractional sales management, outbound prospecting, BDR ex*****on, onboarding, and pricing with VA Partners.
"Do you offer 100% commission sales?"
It’s a question we get all the time. Steve breaks down why the answer is no - and why a fractional approach actually works out better for your business.
Watch the full video below to see how fractional sales can help you scale faster while keeping cash flow in check.
09/16/2026
Email outreach alone isn't enough to break through today's inbox noise.
Pairing targeted outbound emails with strategic, well-timed phone calls helps build credibility, boost response rates, and turn cold prospects into real conversations.
Here's how to structure a combined cold call and email campaign for maximum impact:
Combining Cold Calls and Email in B2B Campaigns - VA Partners Combining cold calls and email helps B2B marketers cut through inbox fatigue, boost engagement, and book more qualified meetings.
Most people think sales is about the close.
In reality, sales is like an iceberg. Everyone sees the win, but no one sees the massive effort beneath the surface—the months of follow-ups, calls, and emails required to build real trust.
Nicolas Munoz breaks down how persistence completely flipped the dynamic on a cold prospect.
09/11/2026
Finding qualified B2B leads isn’t a one-size-fits-all process. Depending on your target industry and ideal customer profile, relying on just one prospecting database usually means leaving revenue on the table.
Check out our breakdown of the top go-to tools for scaling outbound research across different B2B use cases:
B2B Research Tools - VA Partners Discover the top B2B research tools used by VA Partners, including LinkedIn Sales Navigator, Wiza, Knockd, and Apollo. Streamline your outbound campaigns today.
"How can an external team actually learn my product well enough to sell it?"
Steve Gruber tackles one of our most frequently asked questions in the clip below.
You already have the deep product expertise on your team. What you need early on is a consistent engine generating qualified meetings. Our goal in the initial stages is simple: know enough to be dangerous. We focus on understanding the macro business pains, asking the right questions, and opening doors for your technical specialists.
With our structured Sales Fast Start Plan™️, we onboard quickly by diving into your scripts, market positioning, and objection handling. Plus, as we make calls and join your pitch meetings, we pick up the technical details through osmosis, taking prospective buyers deeper into the funnel over time.
Check out the clip below to see how we ramp up fast without skipping a beat!
Want to learn more about our Sales Fast Start Plan™️? Click here:https://lnkd.in/e8aC34zV
09/04/2026
Final reminder! Innovation Factory's Sales Bootcamp with VA Partners' very own Mark Elliott starts this coming Tuesday at 10:00 AM ET on Zoom!
With over 40 people already registered, it's shaping up to be a great group. Single sessions are available, but joining the entire 4-week series is recommended for maximum impact.
🗓️ Tuesdays | 10 AM – 12 PM on Zoom
Sept 8: Sales Planning
Sept 15: Sales Process
Sept 22: Sales Systems & Tools
Sept 29: Managing Your Sales
Note: This bootcamp is open to Innovation Factory and Regional Innovation Centre clients.
👉 Grab your spot today!
Sales Bootcamp 1 – Sales Planning In this sales planning session, we will focus on high-level goals like revenue and the activity targets that lead to revenue.
Deciding between a full-time sales rep and fractional support?
Mark Elliott breaks it down to three core variables in his latest video.
Read more about how these factors shape your hiring strategy here: https://vapartners.ca/fractional-sales-vs-full-time-sales/
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321 Carlaw Avenue, Suite 202
Toronto, ON
M4M2S1