FUSE Create

We’re still thinking about Worldwide Partners, Inc.'s IGNITE Copenhagen and everything that came out of three days with some of the smartest, most inspiring independent agencies from around the world. 🌎

98 attendees. 45 agencies. 26 markets. And so many conversations, ideas and connections that we’re excited to bring back to the agency.

A highlight was Steve Miller sharing the story behind Ricola’s “Ricolé” campaign, and how engagement from the WPI network helped hone the work and provide supportive insights for the campaign.

Feeling very lucky to be part of this incredible network. Shout out to John, Eve, and Angie for the amazing conference. Until the next one!

#40 in the world. If we had a mic, we’d drop it! 👀

We have been named to The Drum’s 2026 Top Indie Agency 100, ranking among the standout independent agencies from around the globe. 🌎

We’ll take it as a reminder that being isn’t just a business model, it’s a mindset!

Whether it’s your first week at school, your first year, or you’re just looking to make a great impression at a new agency, these tips from our very own Cristina Markham will hopefully help junior creatives stand out in the right ways.

Read the full blog below:

Getting Schooled: The best lessons I learned on the job as a copywriter Whether it’s your first week or first year at school, these tips will help junior creatives stand out in the right ways.

Big news for FUSE Create 🎉 We’re proud to be named to Adweek’s 2026 Fastest Growing Agencies list.

Growth is exciting for any agency, but what means even more to us is what’s behind it: incredible clients, ambitious work, a fiercely talented team, and the belief that being independent gives us the freedom to move differently, think bigger and make work that matters.

These last 20+ years have been incredible....here's to more growth in 2027 🚀

🚨 Big news: FUSE Create + Sway Group are officially partnering. 🎉

FUSE Create has acquired a strategic stake in Sway Group, a leading, U.S.-based creator marketing agency! The partnership immediately strengthens our integrated communications offering and further expands our creator marketing expertise.

Together, we're bringing creative, communications, social, media and creator strategy closer together to help brands build cultural relevance, earn attention and create greater impact (and obviously Turn even more Heads 😉).

More creators. More culture. More impact. 🚀

Retail media is reshaping the Canadian media landscape, and we’re excited to see the conversation continue to evolve. 🛍️ 🛒

Our VP of Media, Rita Steinberg, recently contributed her perspective to the Canadian Marketing Association's latest look at what’s driving the growth of retail media in Canada.

A great read on where the channel is headed and what it means for agencies, brands and marketers. Give it a read below! 👇

Retail media in Canada: what’s driving the growth? Retail media has quickly moved from a niche shopper tactic to one of the most talked-about areas of the Canadian advertising market.

Award-winning work, powered by purpose. 🏆

Our "Not-So-New Arrivals" campaign for Soles4Souls Canada has received a Communication Arts Award of Excellence in the Integrated category.

What started as a limited-edition "shoe drop" challenged shoppers to rethink what a new arrival really means; using worn shoes to spark conversations about the millions of people who lack access to proper footwear. 👟

A huge thank you to our client, partners and the incredible team who helped turn an unconventional shoe drop into a conversation that mattered.

We’re thrilled to celebrate our very own Luke Moore, Partner, VP and Managing Director of Media, for being named to Campaign Canada’s Golden Power List. 🏆

Created to challenge ageism in Canadian marketing, media and advertising industries, the Golden List shines a light on the leadership and continued impact of industry veterans — and we couldn’t think of anyone more deserving.

Over the past six years at FUSE, Luke has transformed our media offering from a department of one into a high-growth part of our business, all while building deep, trusted relationships with clients and playing a key role in new business wins.

Congratulations, Luke! We’re lucky to have you on our team — and even luckier to learn from you. 👏 https://lnkd.in/egVAn5Hc

The round of 16 is in full swing. And so is Ricolé. ⚽ 🚀

With the change of a single letter, Ricola transforms itself into an iconic stadium chant. 🗣️ A simple idea that carries surprising weight, giving the lozenge a distinctive place in the mouths and throats of fans, and a standout presence in the crowded advertising landscape that surrounds these cultural moments. 👊

The campaign puts the product’s usage occasion and football fandom at the heart of the work. And while many brands borrow proximity to manufacture relevance, this campaign earns it the authentic way: turning a brand into a chant, mouths into media, and the idea over to the fans. 🙌

Another Worldwide Partners, Inc. Global Summit in the books, and we’re leaving Austin energized, inspired and reminded why being part of this network matters so much to us at FUSE Create! ✨

One of the things that continues to stand out about WPI is how genuine the collaboration is. Agencies from completely different markets and backgrounds openly sharing ideas, challenges, learnings, and opportunities. All with the collective goal of helping each other do better work and grow stronger together. 🤝