Method Branding

A wealth of experience. Start-ups, Canadian, and global brands. Some of these clients required product branding, or consulting on an aspect of their brand. For others, the engagement was comprehensive, including rebranding as well as extensive launch and implementation programs of the new brand.

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Walmart has updated the design of Great Value, its primary private brand, including a new logo. This will be rolled out over the next two years, covering nearly 10,000 items. Overall, this appears to give their products a bolder look. What is puzzling in the supplied images of products with the new look, is that a couple of products have the logotype without its blue background. There doesn’t seem to be a logical reason for this discrepancy (the milk carton does not have the blue, but the butter and cheese packaging do).

PepsiCo has unveiled its new brand identity. The globe symbol has been replaced with a symbol that represents food, drinks, and “at its foundation: a smile.” Of course, there’s a smile. After all, Colgate Palmolive rebranded with a smile in its symbol, and who can forget Amazon’s logo? Who’s next with a new logo that includes a smile? (And in all fairness, the new logotype is a more unique piece of typography.)

To all who celebrate, wishing you and your family a happy, healthy, and peaceful New Year.
Shana Tova 5786

Rebrands to make you smile. Or cry.
Several major companies have rebranded, and the results will make you smile or cry. Among the companies that have rebranded are Walmart, Amazon, Colgate-Palmolive, and Cracker Barrel. Read more: http://methodbranding.com/rebrands-to-make-you-smile-or-cry/

MSNC is being rebranded as MS NOW, in a move to distance itself from NBCUniversal. The cable network, along with other brands, is being spun out from the parent into a new company, Versant. The spinoff is expected to be completed by the end of the year.

The world doesn't stop, even though Friday afternoons are spent going up to the cottage for the weekend, or for a week or longer. If you need help with a branding issue, contact me:
info–at-methodbranding-dot-com

All the coverage of the passing of Pope Francis reminded me of the symbol I designed a long time ago for the Canadian Conference of Catholic Bishops, to commemorate the first visit of Pope John Paul II to Canada. (Designed and drawn by hand)
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It's that time of the year again.

Canada has been convulsed over the past couple of weeks or so by the Donald Trump tariffs announcements. The linked blog examines a relevant issue arising from the Trump edicts: what are the impacts on branding? Read more here: https://methodbranding.com/oh-canada/