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Missing Middle Housing Development in Victoria BC | Attainable & Environmentally Conscious | Creating a World Without a Housing Crisis
We are on a mission to solve the housing crisis and its contributions to the environmental crisis. We focus on building housing smarter and faster through efficient systems, and one day through AI and robotics. Our focus on efficiency helps , creating wealth and promoting financial security for all our investors. We are committed to environmentally conscious development and envision a world where the housing crisis is a thing of the past, and home ownership is accessible to everyone. Join us in making this vision a reality!
1789 Emerson. One year ago today.
Tyvek up. Siding just starting. The dark shake going on the second story is what turns a framed box into a house.
A build is a year of work you can walk past every week without noticing much change.
Then one day it’s finished.
Honest pace.
Why is Hereward Dale’s favourite project yet?
12 units, already under construction and open to investors using registered funds.
Want to learn more? Join us tonight at 5 PM PT / 8 PM ET for a live webinar.
Join through the link in bio!
https://us02web.zoom.us/meeting/register/ssgp1yDxR1KnAPdPpULnQg
Turns out parent teacher night never really ends.
09/09/2026
Wilson Hereward. Foundation poured. Plumbing rough-ins in.
This is the last time you’ll see this. Framing goes up next; the plumbing disappears inside the walls.
Every line on that concrete pad is a decision made before the pour. Where the kitchen sink lands. Where the shower drain sits. Where the fridge line ties in, or doesn’t.
The invisible half of a building is what decides whether it actually works.
A month ago this was a rock pit. This week it’s the spine of everything to come.
Watering the boulevard by hand. Twice a day, for the next two weeks.
Lesson one in real estate development: always check your scopes of work.
On this project we tendered the landscaping, but the boulevard restoration didn’t make it into the contractor’s budget. It got missed. Now our $3,000 deposit is sitting behind a strip of grass seed with no irrigation in front of it.
A timed sprinkler will get most of the job done. But because of the tree cover, it needs resetting twice a day for two weeks. I could hire someone, about $100 a day.
Better to make it part of my routine and learn from it next time.
08/31/2026
The property I lived in for six months in India.
One building. Four units. Three generations. The whole story is in the swipe.
Investors sometimes ask why we’re so committed to missing middle in Victoria, why not build what everyone else builds?
The rational answer is walkability, family-sized units, and cash-flow math on smaller-scale product.
The honest answer is quieter than that.
Craigflower. Sidewalks going in.
Doesn’t sound exciting on its own. Here’s the chain: sidewalks, then curves, then road widening. Once the widening’s done, the city releases our servicing deposit.
Money into our pocket instead of the city’s.
Small step. Real money back to us.
Craigflower. Front doors going in.
Wi-Fi/Bluetooth smart locks. About $200 more per door than a standard key lock.
Last month I told you we skipped the water line to the fridges to save money.
This month we’re spending an extra $200 per unit on locks.
That’s not a contradiction. That’s the rule.
Spend where the buyer or renter feels it. The front door is first touch. First touch sets the frame for the entire walkthrough. A smart lock says “this is a considered product” before they’ve seen the kitchen.
Don’t spend where they don’t feel it. Water line to the fridge is optional. Nobody signs a lease over an ice dispenser.
Same discipline. Different answer.
Every spec call on a build comes down to whether the buyer or renter will notice. Getting that right, over hundreds of decisions per project, is most of the job.
Wilson Hereward. Answer to last week’s question.
You called it, more pot lights going in.
Here’s what wasn’t in the question: we’re also running step lights along the staircase. Low-tone 27K, motion-activated, fade on as someone steps.
Pot lights are for brightness when you want it. Step lights are for the moment you’re walking down at 2am and don’t want to flip a switch.
Two purposes. Two fixtures. Same staircase.
Most of the “feel” of a finished unit isn’t the fixtures people can see. It’s the little moments that happen in the dark.
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